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Grocery Wellness Icons

Grocery Wellness Icons

Grocery

Fair Trade

Products that have an unqualified independent third-party certification related to the product being made in accordance with fair-trade principles in which fair prices are paid to producers in developing countries.

Gluten Free

Products that have an unqualified independent third-party certification, or carry an on-pack marketing claim relating to the finished product being gluten-free.

Non GMO

Products that have an independent third-party certification, or carry an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.

Nutritious

Products that meet Target’s definition of "Nutritious" in the Food Wellness Standard.

Organic

Products that carry the USDA Organic Certification on-pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

Plant-Based

Products that carry an unqualified on-pack, plant-based statement referring to the product (not plant-based packaging).

Simple Ingredients

Products that meet Target’s definition of "Minimum Requirements" in the Food Wellness Standard: no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high-fructose corn syrup; no added synthetic trans-fat.

Sustainable Seafood

Sustainable Seafood

Products that have 1) an unqualified independent third-party certification on-pack, or 2) an unqualified on-pack marketing claim relating to the finished product being a sustainably sourced seafood product.

Vegan 
Products that carry an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.

Vegan

Products that carry an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.

Whole Grain
Products that carry an on-pack Whole Grain Council Stamp, or have at least 8g of whole grains per serving.

Whole Grain

Products that carry an on-pack Whole Grain Council Stamp, or have at least 8g of whole grains per serving.

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