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Pet Food & Treats Wellness Icons

Pet Food & Treats Wellness Icons

Pet Food & Treats

Target Clean icon

Target Clean

Products with meat, poultry or seafood as first ingredient & formulated without artificial flavors, colors or preservatives.

Grain-Free icon

Grain-Free

Products that have an unqualified on-pack marketing "grain-free" claim.

Meat, poultry, or seafood as first ingredient icon

Meat, poultry, or seafood as first ingredient

Products that have an on-pack statement indicating that meat, poultry, or seafood is the first ingredient in the product.

Natural icon

Natural

Products that have an unqualified on-pack marketing "natural" claim.

No animal by-products icon

No animal by-products

Products that have an unqualified on-pack marketing "no animal by-products" claim.

No artificial flavors, colors or preservatives icon

No artificial flavors, colors, or preservatives

Products that have an unqualified on-pack marketing claim about the absence of all three types of ingredients in the product.

Non GMO icon

Non GMO

Products that have an independent third-party certification or unqualified on-pack marketing claim relating to the final product being made without genetically engineered ingredients.

Organic icon

Organic

Products that carry the USDA Organic Certification on-pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

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