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Baby Wellness Icons

Baby

Personal Care

Target Clean icon

Target Clean

Update copy to state: Products formulated without* propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarbon, and BHA & BHT. Also, cruelty free and/or not tested on animals**

Bio-based icon

Bio-Based

Products that either utilize USDA BioPreferred Certification at 50% or higher or makes an unqualified on-pack "bio-based" statement.

Biodegradable icon

Biodegradable Product

Products that either make an unqualified statement of utilizing biodegradable materials in the product on their package, or make a statement that the final product is 100% biodegradable.

Cruelty Free icon

Cruelty Free

Products that have an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.*

Organic icon

Organic

Products that carry the USDA Organic Certification on-pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

Paraben Free icon

Formulated Without Parabens

Products that either carry an unqualified on-pack statement indicating that the products are free from parabens, or carry an unqualified on-pack statement "no parabens."

Phthalate Free Icon

Formulated Without Phthalates

Products that either carry an unqualified on-pack statement indicating that the product is free from phthalates, or carry an unqualified on-pack statement "no phthalates."

Plant-Based icon

Plant-Based

Products that carry an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).

Sulfate-Free icon

Formulated Without Sulfates

Products that either make an unqualified on-pack statement indicating that they do not contain sulfates (not added sulfates), or carry an unqualified on-pack statement "no sulfates" or "sulfate-free."

Vegan Icon

Vegan

Products that carry an unqualified independent, third-party certification or on-pack statement relating to the product being 100% vegan.

Diapers

Target Clean icon

Target Clean

Disposable products are made without chlorine & added fragrances.

Cruelty Free icon

Cruelty Free

Products that have an independent third-party certification on-pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.*

Made with organic cotton

Made with Organic Cotton

Products that have 1) an unqualified independent third-party certification on-pack, or 2) unqualified on-pack marketing claim relating to the finished product being made with organic cotton.

No Added Fragrance

No Synthetic Fragrance

Products that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carry an unqualified on-pack statement "no fragrance."

Plant Based

Plant-Based

Products that carry an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).

Baby Food

Fair Trade Icon

Fair Trade

Products that have an unqualified independent third-party certification related to the product being made in accordance with fair-trade principles in which fair prices are paid to producers in developing countries.

Gluten Free icon

Gluten Free

Products that have an unqualified independent third-party certification, or carry an on-pack marketing claim relating to the finished product being gluten-free.

Non GMO icon

Non GMO

Products that have an independent third-party certification, or carry an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.

Nutritious icon

Nutritious

Products that meet Target’s definition of "Nutritious" in the Food Wellness Standard

Organic Icon

Organic

Products that carry the USDA Organic Certification on-pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

Plant-Based Icon

Plant-Based

Products that carry an unqualified on-pack, plant-based statement referring to the product (not plant-based packaging).

Vegan icon

Vegan

Products that carry an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.

Whole Grain icon

Whole Grain

Products that carry an on-pack Whole Grain Council Stamp, or have at least 8g of whole grains per serving.