Dove Men+Care 72hr Solid Deodorant Stick Extra Fresh - Aluminum-Free 3oz: Under Arm Application, Normal Skin
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Guests are saying
The recent formula change of this deodorant has led to mixed experiences among guests. While some appreciate the refreshing scent and effective odor protection, others have reported issues such as skin irritation, staining, and a lack of long-lasting effectiveness. Many guests miss the original formula, which they found to be more reliable. Overall, this deodorant is suitable for daily use, especially for those who prefer a mild fragrance and aluminum-free options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1040 reviews
effectiveness: 3.27 out of 5
long lasting: 3.1 out of 5
quality: 3.35 out of 5
scent: 3.88 out of 5
value: 2.91 out of 5
57% would recommend
40 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2026Verified purchase
(no review title)
Great scent, not long lasting though
1 reply from DoveExpert team - 7 days ago
Hi Bibi, We really appreciate you to bring this concern to our attention. Please know that we have rigorous quality standards for all our products, and ensuring they meet your expectations is of utmost importance to us. We will share your feedback with our team.
5 out of 5 stars
7 May, 2026
originally posted on dove.com
Favorite Product
I like this scent. It's not overpowering. It lasts.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 February, 2026Verified purchase
Causes Rash and Stains shirts!
formula changed! I frequently buy this deodorant for my boyfriend because it smelled great always seemed like he had cologne on but it was the deodorant great smell. Never had any issues until recently. it started to stain his clothes and appeared as if he was sweating profusely but it was the deodorant staining his shirt. Now it has caused him a RASH in armpit! Unbelievable. It was so great! don't know why they changed. We will no longer be using this brand.
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
(no review title)
Excellent sent
1 out of 5 stars
25 October, 2025
originally posted on dove.com
Changed the ingredients
They changed the ingredients by putting citrus in. Go back to the original 48hr
1 out of 5 stars
11 June, 2025
originally posted on dove.com
72hr freshness not even close!
This does not work good at all. Wears off in a few hours at work.
1 out of 5 stars
1 May, 2025
originally posted on dove.com
Stink stank stunk
Honey this mess stanksssss. The 72 hour citrus extra fresh. My man had this on and I didn’t realize it was his deodorant. I thought my daughter had ate a pickle in our bed. It reeks!!!!
1 out of 5 stars
12 April, 2025
originally posted on dove.com
No Odor Protection
This product does not provide any odor protection. Within hours it smells like I didn’t put any deodorant on, no matter how much I use. I have never had a problem with any deodorant working and had used a handful of other aluminum free deodorants.
1 reply from Consumer Support team - 1 year ago
We're really sorry to hear that you're not satisfied with our Extra Fresh Deodorant Stick. We always aim to deliver a great experience, and we’re gutted when we don’t meet expectations. We'd like to understand more about your experience and see how we can help. Could you please drop us an email at consumer.service@unilever.com with the reference number 50787744? We'll do our best to make things right.
1 out of 5 stars
8 January, 2025
originally posted on dove.com
Bad rashes
It gave me rashes not good at all it has both of my arm pits red
1 reply from Consumer Support team - 1 year ago
We apologize for any inconvenience caused by our Extra Fresh Deodorant Stick. Your satisfaction is our priority. Please reach out to our Consumer Services team at consumer.services@unilever.com with your contact details and the ref id: 49790587 so we can address your concerns promptly.
5 out of 5 stars
14 December, 2024
originally posted on dove.com
Extra Fresh is the Name
I absolutely love this deodorant its more than just a deodorant its like a base layer of fragrance when lets say if you forgot to wear or you dont wear colognes or what not this will get the job done especially with the nice citrusy vibe and its perfect for high school students like me highly recommened it to everybody
1 out of 5 stars
17 September, 2024
originally posted on dove.com
Bad formula
New 72 hour scent is terrible. Used the 48 hr scent for years and loved it. Now searching for a new brand
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2024Verified purchase
For men
Brought for my son. He liked it.
1 out of 5 stars
11 September, 2024
originally posted on dove.com
Horrible
It stinks compared to the original 48 hr extra fresh...the 48 hour extra fresh lasted as advertised..and kept it's scent. The new 72 hr crud does not smell good. Why would you change something great
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2024Verified purchase
Works for me
I am a regular user of Dove Men deodorant. I hadn’t tried this scent yet. I love the scent and no irritation so double win. Plan to buy again when needed.
1 out of 5 stars
9 September, 2024
originally posted on dove.com
Disappointing New Formula - Smells like women’s
Disappointing New Formula - Smells Like Women's Perfume I'm extremely disappointed with the new formula of Dove Fresh. As a long-time user of this product, I was excited to try the updated version. Unfortunately, the new scent is a major letdown. The moment I applied it, I was hit with a strong, overpowering fragrance that smells eerily similar to women's perfume. It's not what I expect from a product that's supposed to be fresh and clean. The new scent is so potent that it lingers on my skin for hours, making me feel like I'm wearing perfume instead of a deodorant. I'm extremely disappointed in Dove for changing the formula in such a drastic way. I hope they take customer feedback into consideration and revert back to the original formula.
1 reply from Dove Consumer Services team - 2 years ago
We truly appreciate you taking the time to share your feedback. The formulation of our Men+Care Extra Fresh Deodorant Stick hasn't changed since 2020, and we're sorry to hear this scent was too strong for you. We'll be sure to share your feedback with the rest of our team!
1 out of 5 stars
6 September, 2024
originally posted on dove.com
Fallen favorite
This was the only deodorant I used for years before they changed the formula to the "72 hours" version. New formula doesn't smell quite the same, is made of a solid gel rather than solid like it used to be, and lasts maybe 12hrs. If you take a shower in the morning and use this deodorant, you will stink by the afternoon.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2024Verified purchase
not worth it
smells fine in the tube. i’m not sure if it’s my body’s ph or what, but i smell gross after wearing this for 5 minutes.
1 reply from DoveExpert team - 2 years ago
We're sorry to hear about your experience with our Extra Fresh Deodorant Stick. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 48383123 so we can gather more details and assist you further.
1 out of 5 stars
11 August, 2024
originally posted on dove.com
New formula reeks
I used the Dove green "Extra Fresh" deodorant for probably 10 years, specifically because it had a mild neutral smell and wasn't overly perfumey. The new formula on the "72 hour" sticks absolutely reeks of overpowering perfume with a noxious scent. Wore it twice and threw away the whole stick. I smelled like a tween who OD'd on Axe body spray the whole time. Will not be buying from Dove again.
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2024Verified purchase
So fresh so clean
He loves the whole dove line extra fresh scent
4 out of 5 stars
24 July, 2024
originally posted on influenster.com

Keeps you smelling fresh all day!
This has a great refreshing scent and goes on smooth without any clumping. It seems to last all day on me and works quite well to keep the odor away.