BE:FIRST - WATCH ME - B Ver. (Target Exclusive CD)

One of Japan’s best-selling boy groups, premier dance and vocal sensation BE:FIRST will launch their first U.S. album this September. They debuted on November 3rd, 2021 with their song, “Gifted,” which topped the Billboard Hot Trending Songs chart and ended up becoming the most-discussed song on Twitter. The song also topped various music charts in Japan, including the Billboard Japan Hot 100 chart.

Following a completely sold-out run of U.S. tour dates last year, the six-member powerhouse has established a dedicated domestic fanbase that heavily drives physical music and vinyl sales. With two upcoming New York concert dates in October building further momentum, this September release offers retailers a high-demand product timed perfectly with the group’s U.S. return.