Becoming Legend - by Berner (Hardcover)

Book Synopsis

"I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge."--Snoop Dogg

Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand.

Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley.

In Becoming Legend, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including:

- It Starts with a Vision: Potential is everywhere. Recognize opportunities and don't be afraid to think big.
- Access Is Everything: Your network is your net worth. Learn how to leverage and increase your access to impactful people.
- Become Timeless: Creating an identity is crucial in brand-building, whether it be you or your logo.
- Put Your Fingerprints on Everything: If you let people speak for you or represent your vision, a great idea may never blossom.
- Never Be Afraid to Throw Back Whales: Learn to trust your gut. Not all money is good money.

Becoming Legend is the instruction manual for all aspiring entrepreneurs to not just get rich but leave a legacy.

Review Quotes

"When it comes to brand building, Berner executes at a high level. I've always respected from afar how he took Cookies from an idea to a culture. This book is an opportunity for every hungry entrepreneur who actually wants to build something that captures a community at scale."--Gary Vaynerchuk, CEO and chairman of VaynerMedia and New York Times bestselling author

"When you run your life like a business, you never have to go to work."--Wiz Khalifa

"This is the playbook for anyone ready to dream big, bet on themselves, and build their own legend. Berner takes readers on a powerful journey from the grind to greatness--showing how vision, authenticity, and relentless drive can build not just a business but a movement."--Jason Feifer, author of Build for Tomorrow and editor in chief of Entrepreneur magazine

"Berner . . . debuts with an energetic business guide that recounts his rise from a high school dropout 'hustling in the streets of San Francisco' to head of a successful global company. . . . Fast-paced and unapologetic, this will resonate with entrepreneurs drawn to brand-building at the intersection of culture and commerce."--Publishers Weekly

About the Author