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Ben & Jerry's - by Fred Lager (Paperback)

Name: Ben & Jerry's - by Fred Lager (Paperback)
Brand: Crown Currency
SKU: 92437499
Price: 19.00 USD
Availability: InStock

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Details

Highlights

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.
About the Author: Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO.
272 Pages
Business + Money Management, Corporate & Business History

Description

About the Book

In less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. And it did all this while remaining one of the most innovative, progressive and socially responsible businesses in the world. Photos.

Book Synopsis

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

About the Author

Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.

Specifications

Dimensions (Overall): 9.01 Inches (H) x 5.97 Inches (W) x .72 Inches (D)

Weight: .9 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 272

Genre: Business + Money Management

Sub-Genre: Corporate & Business History

Publisher: Crown Currency

Format: Paperback

Author: Fred Lager

Language: English

Street Date: May 16, 1995

TCIN: 92437499

UPC: 9780517883709

Item Number (DPCI): 247-04-5262

Origin: Made in the USA or Imported

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Shipping & Returns

Shipping details

Estimated ship dimensions: 0.72 inches length x 5.97 inches width x 9.01 inches height

Estimated ship weight: 0.9 pounds

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