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About this item
Highlights
- "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.
- About the Author: Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO.
- 272 Pages
- Business + Money Management, Corporate & Business History
Description
About the Book
In less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. And it did all this while remaining one of the most innovative, progressive and socially responsible businesses in the world. Photos.Book Synopsis
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.About the Author
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.Dimensions (Overall): 9.01 Inches (H) x 5.97 Inches (W) x .72 Inches (D)
Weight: .9 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 272
Genre: Business + Money Management
Sub-Genre: Corporate & Business History
Publisher: Crown Currency
Format: Paperback
Author: Fred Lager
Language: English
Street Date: May 16, 1995
TCIN: 92437499
UPC: 9780517883709
Item Number (DPCI): 247-04-5262
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.72 inches length x 5.97 inches width x 9.01 inches height
Estimated ship weight: 0.9 pounds
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