Beyond the Script - by Brian Gottlieb (Hardcover)

Book Synopsis

What if the difference between top performers and everyone else was never talent, personality, or even the script?

Beyond the Script follows Alex, a talented salesperson one bad month from losing his job and his family, and Marty, the unassuming mentor who teaches him the four habits used by the best closers in the business. Written for sales professionals and leaders at every level, this book blends an unforgettable story with a proven, repeatable system for winning more business.

Inside, you will learn how to:

• Lead every sales conversation instead of just pitching through it
• Use a proven process to build urgency and guide prospects toward yes
• Turn objections into opportunities with a simple, four-step framework
• Practice deliberately so your skills compound over time
• Reconnect with the purpose that makes selling sustainable

Whether you are new to sales or a seasoned closer, Beyond the Script will change how you sell, and why.

About the Author

BRIAN GOTTLIEB is an inspirational business leader who founded a home services business in 2009--on a plastic folding table with $3,000. When he sold the businesses twelve years later, the organization had expanded across multiple states, grown to 600 employees, and neared $1B in lifetime sales. The company was recognized by INC 5000 as one of the fastest-growing companies in America.

Brian's leadership principles are simple: Have a well-defined strategy, empower your teams, provide world-class training, and execute with consistency. This clarity of focus created a meaningful culture, making his company the best place to work in the state.

A Harvard Business School executive education alumnus, Brian is an active angel investor, board member, and keynote speaker who inspires businesses and individuals to reach their utmost potential.