Deposits purple pigments to help neutralize brassy tones
Enhances brightness in blonde, silver, and gray shades
Conditions hair while maintaining cool color tones
Leaves hair feeling soft, smooth, and refreshed
Description
BIOLAGE Matrix So Silver Purple Conditioner, 10.1 oz is a purple toning conditioner developed for blonde, gray, silver, and lightened hair that benefits from conditioning and tonal maintenance. It helps soften and detangle strands while supporting the appearance of cooler color and reducing the look of unwanted warmth. The formula improves everyday manageability after cleansing and prepares hair for styling. Used according to individual toning needs, it provides a convenient conditioning step for maintaining smoother texture and balanced-looking light hair.
Developed for blonde and silver hair
Helps reduce the appearance of warmth
Supports cooler-looking tonal balance
Softens and detangles conditioned strands
Improves manageability before styling
Scent: Fresh
Hair Type: Colored
Health Facts: Contains Lavender
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Tone Correction
Industry or Government Certifications: NATRUE Certified
Recommended Use: Every Other Day
Sustainability Claims: Cruelty-Free
Net weight: 10.1 fl oz (us)
Package Quantity: 1
Variation Value: Scalp Care
Features: Purple Toning Conditioner
TCIN: 1013157927
UPC: 884486524249
Origin: imported
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Shipping details
Estimated ship dimensions: 20.7 inches length x 5 inches width x 4.8 inches height
Estimated ship weight: 1.26125 pounds
item ships from third party seller: Health & Beauty Direct2U
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The So Silver Pigmented Conditioner is a standout product for guests with blonde or gray hair, effectively neutralizing brassiness while leaving hair soft and manageable. Many guests appreciate its pleasant scent and creamy texture, which makes application easy. This conditioner has become a staple in their hair care routines, providing salon-quality results at home. With its ability to enhance color vibrancy and maintain shine, it is highly recommended for anyone looking to keep their hair looking fresh and beautiful.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8
4.8 out of 5 stars
97 star ratings
4.8 out of 5 stars with 97 reviews
5 out of 5 stars
15 July, 2024
Awesome
[This review was collected as part of a promotion.] Loved the smell and how it brought out the blonde
KMB
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5 out of 5 stars
2 July, 2024
Love this
[This review was collected as part of a promotion.] So I actually didn't get to use it but I gave it to a friend and omg?? It works so amazing and she said it smells good too
Aja
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5 out of 5 stars
23 May, 2024
Works Wonders
[This review was collected as part of a promotion.] Loving this so Silver toning conditioner. I've been using it every other hairwash for a few weeks and haven't had any brassy hair issues! Has been a game changer for a blonde! Will definitely seek this product and add to my normal hair care routine.
Tammy67
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4 out of 5 stars
23 May, 2024
GREAT CONDITIONING
[This review was collected as part of a promotion.] I used the "So Silver Pigmented Conditioner" every other day. I do like the way the conditioner softens the gray hairs and does not make my hair look greasy like some of the other products I've used. My hair is streaked with gray and the "So Silver Pigmented Conditioner" tones down the Platinum color in my hair to give it a softer blonde color when I first color it. I notice the "So Silver Pigmented Conditioner" does give the gray hairs more of a pewter color with a hint of purple.
icyblue357
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5 out of 5 stars
22 May, 2024
beautifully bright!
[This review was collected as part of a promotion.] Not only does the So Silver Pigmented Conditioner leave my blonde feeling soft and revived…it leaves it beautiful bright. Whether it's on my natural blonde for a little boost from the daily dullness, my daughters highlights needing a recharge or keeping my sons full bleached buzz from turning yellow…it does the job! And it does it well!
livingdeadscott
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5 out of 5 stars
15 May, 2024
This.stuff is awesome
[This review was collected as part of a promotion.] I love how this makes my hair look and feel. Makes all the brass a thing of the past. It's so pretty now. It's so easy to use and it doesn't need to be used often. Absolutely love it.
Jenny07
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4 out of 5 stars
14 May, 2024
Great product
[This review was collected as part of a promotion.] I really liked this conditioner and the way it toned my hair
Lyss
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5 out of 5 stars
14 May, 2024
Did the job
[This review was collected as part of a promotion.] I would purchase this product again. I used it to tone some 613 hair before I colored it.
Keesh K
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5 out of 5 stars
14 May, 2024
Brass off!
[This review was collected as part of a promotion.] This stuff really takes the brass away! I recently had some very brassy pieces in my hair due to poor toner and this saved my hair. I will continue to purchase this product!
Tlhmom
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5 out of 5 stars
12 May, 2024
Brass be gone
[This review was collected as part of a promotion.] This stuff is the closest you're gonna get to salon Quality hair products at home.it does exactly what is advertised and more. No brass, silky smooth hair that looks like you just came straight out of the salon! I'm devoted from this point forward. 10 out of 10 would recommend.
Emma
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5 out of 5 stars
11 May, 2024
My Favorite Conditioner
[This review was collected as part of a promotion.] I am so excited that I tried this conditioner, because it makes such a difference in my hair. I have blonde hair, and it often gets brassy over time. The purple conditioner helps to neutralize that, and helps my color last. I love the texture of it, and a little goes a long way. I'm able to easily brush my hair after using it, rather it being tangled like a lot of products leave my hair. It smells so nice too; my partner even commented how good my hair smelled a couple days ago. It washes clean, and leaves my hair soft and shiny. This is definitely my new go to conditioner.
Springtime1
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5 out of 5 stars
10 May, 2024
I liked it
[This review was collected as part of a promotion.] I've tried a lot of conditioners and I have to say that this one definitely stands out. Sometimes conditioners feel too greasy to me or don't smell the best but this one feels great and has a nice scent to it (not chemical smelling at all). It also has a good texture to it. I have brownish hair with blonde highlights and it definitely makes the highlights look more healthy and shiny.
W23
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4 out of 5 stars
10 May, 2024
A great product to remove the brass!!
[This review was collected as part of a promotion.] love it. I have tried at least 50 "blonde shampoos" also a few "blonde conditioners". This one is easily in my top 5...... The conditioner is thick, smells good, it hydrated my dry processed hair & most importantly does its intended job to remove the brassy/yellow tones. I will be recommending to my fellow blondies and will purchase this in the future. As with all of these tone products, I wish it would leave my hair looking even whiter, not perfect but I like.
kassjames
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5 out of 5 stars
9 May, 2024
My new favorite
[This review was collected as part of a promotion.] I was so happy to receive my free So Silver Pigmented Conditioner. My hair had become brassy and flat looking. After one wash my highlights lifted to an ash blonde color, just like I always ask my hair stylist to achieve. Very pleased with this product. I have coarse, thick hair and this conditioner works to make it softer.
Dolly
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4 out of 5 stars
9 May, 2024
Does a nice job of subtly toning blind and grey hair
[This review was collected as part of a promotion.] There isn't a strong smell to this conditioner, which I appreciate. I have grey roots and blonde highlights, and the conditioner does a nice job of counteracting brassiness on both colors. The conditioner is gentle, so I still use a detangler after - but I prefer that over a heavy conditioner. The color is a vibrant violet but it doesn't stain my hands or the shower like some other toning products, so that's a big plus.
Mabel
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5 out of 5 stars
9 May, 2024
I would buy this product again for sure!
[This review was collected as part of a promotion.] Tones my hair nicely! Great smell. I like that the bottle is opaque so I can see how much is left.
Steph
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5 out of 5 stars
9 May, 2024
Calling all blondes!
[This review was collected as part of a promotion.] I have tried so many different brands of purple shampoos and conditioners. This one hits the mark! It leaves my hair feeling silky and gives it the perfect hue while removing any brassiness I have from our terribly hard water. I will definitely purchase this product in the future. I received a free sample in exchange for an honest review.
Banny
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5 out of 5 stars
5 May, 2024
I love it
[This review was collected as part of a promotion.] I love how my hair how kept the same blonde color and doesn't look dingy or faded.
Carla
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5 out of 5 stars
5 May, 2024
Great conditioner
[This review was collected as part of a promotion.] I really liked this conditioner. It really made my hair soft and manageable and it toned better than any other pigmented conditioner I have ever used for blonde hair.. It toned down the gold in my hair without leaving a gray or blue tint like the other pigmented shampoos I have used for blonde hair in the past, leaving my hair looking a beautiful shade of blonde. This is a great conditioner I will be using from now on! I'm so glad I was offered the opportunity to try out this conditioner for free in exchange for my review. I think this is a truly great conditioner for blonde hair!
KG
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5 out of 5 stars
4 May, 2024
Wow just wow
[This review was collected as part of a promotion.] This was awesome and totally worked. I use a shampoo normally but this will definitely be replacing it thanks to bzzzagent