Brain First Business - by Amanda Perry (Hardcover)

Book Synopsis

A practical and inspiring guide that helps ADHD entrepreneurs harness their unique brains to build a thriving business.

"Honest, practical, and deeply empowering. It will change how you work and how you lead." --Gino Wickman, author of Traction and Shine

For entrepreneurs with ADHD, some traits, such as creativity, hyper-focus, and risk-taking--are rocket fuel for launching a new venture. Others, such as trouble with attention to detail and time management, can make running a business feel impossibly overwhelming. Traditional business advice, designed for neurotypical brains, doesn't help--it can even intensify stress and self-doubt, leading to burnout.

That's why serial entrepreneur and ADHDer Amanda Perry wrote Brain First Business: a groundbreaking guide that rewrites the rules of entrepreneurship for neurodivergent minds. With her Brain First method, she blends lived experience and neuroscience to help founders with ADHD reach their goals without compromising their sanity. By redesigning their approach and adopting proven techniques that work with their brains and not against them, they'll unlock a sustainable path to building a productive and profitable business.

Review Quotes

"As a founder with ADHD, I really appreciate Amanda's thoughtful approach to helping entrepreneurs understand their brains, leverage their strengths, and navigate their limitations in ways that support real success and sustainability. Brain First Business is an essential read for every neurodivergent entrepreneur!"--Lisa Congdon, artist and author of You Will Leave a Trail of Stars

"Brain First Business is the practical operating system for ADHD entrepreneurs. Amanda cuts through the noise and gives founders a clear, actionable framework to build a business that actually works for their brain."--Ben Branson, founder of Seedlip and The Hidden 20%

"A wonderful reminder of the value of neurodiversity in business and the vital need to amplify the remarkable, rather than endlessly optimizing the average. Never forget that the very same attributes that make you a bit of a pain on Monday morning can be a superpower by Friday afternoon."--Rory Sutherland, author of Alchemy and vice chairman of Ogilvy

"Entrepreneurs with ADHD often feel like they're fighting their own brain while trying to build a company. Amanda Perry shows them another way. Brain First Business is honest, practical, and deeply empowering. It will change how you work and how you lead."--Gino Wickman, author of Traction and Shine

"Traditional business advice is rooted in neurotypical thinking. This book challenges that entirely. As a founder herself, Perry highlights how to build in a way that aligns with how an ADHD brain works--the message is validating, practical, and honestly game-changing."--Laura Jackson, creative co-founder and creative director of Glassette

About the Author

Amanda Perry is a serial entrepreneur, coach, and speaker who has launched, scaled, and sold four businesses and has been featured in Forbes, The Guardian, and on the BBC. She lives in the UK.