Good Soil - by Marcus Collins (Hardcover)

Book Synopsis

The bestselling author of For the Culture reveals how organizational culture really works--and how you can harness its power to lead your team to success.

Do you wonder why your organization can't seem to realize its full potential? Why impressive new hires fail to thrive? Or why your thoughtful corporate mission statement has zero impact on your bottom line? To solve these mysteries and more, you first need to understand your organization's culture. More than personnel, resources, or strategy, it's culture that determines whether an organization succeeds or fails. But most leaders have a superficial or incomplete understanding of what organizational culture actually is and how it works--and few know how to activate it to supercharge their teams.

In this groundbreaking book, bestselling scholar Marcus Collins reveals how to decode and optimize organizational culture. Organizational culture, he argues, is the backstage of a company that allows its front-stage to flourish. Drawing on his academic expertise and decades of corporate experience, Collins shows leaders how to fine-tune their organization's culture to help their teams grow and their employees flourish.

Filled with advice on everything from making the right hires to navigating organizational transformation, Good Soil is the essential guide to fostering a thriving culture--and leading a winning organization.

About the Author

Marcus Collins is an award-winning marketer and cultural translator. He is the recipient of Thinkers50's Radar Award for "the idea most likely to shape the future of business management," the former chief strategy officer at Wieden+Kennedy NYC, a clinical assistant professor at University of Michigan, and the bestselling author of For the Culture. He lives in Ann Arbor, Michigan.