Personal Branding for Introverts - by Goldie Chan (Hardcover)

Book Synopsis

A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead

To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel daunting--particularly for introverts. Conventional wisdom holds that introverts should fake extroversion in order to succeed, advice that can be terrifying for anyone who finds social interaction exhausting. Personal branding expert and introvert Goldie Chan says it doesn't have to be this way.

Chan empowers introverts to create memorable and recognizable personal brands without feeling the pressure to become someone else. With examples from everyday introverts to introvert celebrities like Taylor Swift and LeVar Burton, Chan shows how introversion can be a superpower when building a personal brand. She shares strategies for goal setting, navigating in-person networking events, building online and offline communities, partnering effectively with extroverts, and sustaining energy for the long run.

This book is essential reading for any introvert looking to level up a career or community without sacrificing authenticity.

Review Quotes

"If anyone knows personal branding, it's Goldie Chan. She's been at the forefront of the B2B creator world through consistency, insight and visual/personal style. Heck, I didn't even know she was an introvert until I saw this book."
--Jim Louderback, previous CEO, VidCon

"As CEO of Social Proxy, I found Personal Branding for Introverts a valuable resource. It provides practical strategies for leveraging introverted strengths in building a genuine and impactful brand, both online and in person."--Audrey Boyle, CEO, Social Proxy

"Goldie Chan gets how personal branding is especially important for introverts because it allows them to highlight their unique strengths and expertise without feeling pressured to conform to extroverted behaviors like constant networking or large public speaking events. Chan beautifully illustrates the non-traditional ways of demonstrating care and passion in a traditionally 'loud' world."
--Rani Mani, digital media customer communications lead, Adobe

"Goldie Chan proves that introverts don't have to be the loudest in the room to build a powerful personal brand. Sometimes the quietest voices exert the strongest influence."
--Lia Haberman, instructor of social media and influencer marketing, UCLA Extension

"No one understands personal branding better than Goldie Chan... and no one needs her help with it as much as those of us who are naturally introverted. This book is a must."--Amanda Deibert, author of You Already Have the Answers

"Packed with compelling case studies and the transformative Ideal Day Dreaming method, this book offers introverts a roadmap to success on their own terms. Personal Branding for Introverts provides practical strategies to help you build influence, visibility, and confidence--without sacrificing your authenticity."
--Trish Cerrone, former imagineering creative executive, Walt Disney

"Personal branding is a monstrous thing to tackle. Having Chan's expertise on it--especially for those of us who can be overwhelmed by it all--is an incredible resource for anyone."
--Victoria Tran, communications director, Innersloth

"Personal branding is difficult for introverts, especially when they feel they already have to adapt and mask their true selves in an extroverted world. Goldie Chan's Personal Branding for Introverts is an empathetic masterclass that channels the superpowers of introverts and provides actionable steps for them to do personal branding while still being true to themselves. A must-read for anyone who wants a personal brand without sacrificing their true nature."
--Christina Garnett, author of Transforming Customer-Brand Relationships

"Since I've known Chan, she's always been upfront, honest, and authentic. It's really the only way to engage that's lasting and builds a rapport, and for me and most introverts, those are the kinds of connections that are interesting. And her new book reflects that!"--Cyrene Quiamco, social media augmented reality creator

About the Author

Goldie Chan is a brand and storytelling speaker, writer, and content creator and an introvert. She is the founder of Warm Robots, an award-winning social media strategy agency. She has been named the "Oprah of LinkedIn," was a senior contributor to Forbes, and writes for Archie comics. She lives in Los Angeles, California.