Building Value - by Richard Greene (Paperback)

About the Book

Unlock the true potential of your business. Building Value is a thoughtful guide for entrepreneurs and leaders who aspire for more than profits. The 5 Keys are a roadmap for creating sustainability

Book Synopsis

Most business owners believe they are building a business. Most are building a very demanding job.

The difference is not strategy. It is not market timing or competitive advantage. It is a set of five behaviors - practiced consistently, under pressure, over time - that separate owners who build something genuinely transferable from those who build an organization that cannot function without them.

Drawing from four decades of advisory work alongside small and medium-sized businesses, Building Value: The Five Keys for Achieving Success gives owners a clear, honest framework for understanding where they stand against each behavior - and what it actually costs when those behaviors erode.

The five keys are simple to name. They are hard to sustain. This book tells you why, and what to do about it.

Review Quotes

In my profession, we help corporate executives and business owners prepare for the future. Before embarking on the planning process, it's crucial to understand what matters most to our clients-What are the core values and motivations that shape their decisions? In the same way, this book, Building Value: The 5 Keys for Achieving Success, will guide you to articulate a clear vision of what business success means to you and how to achieve it. I am confident that embracing these five essential principles will help to create significant value for you and your family. - Joel Lange, CFA, MBA, Senior Wealth Advisor, Mercer Advisors