Click - by Jake Knapp (Hardcover)

About the Book

"From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way-based on firsthand experience with more than three hundred new products and businesses"--

Book Synopsis

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way--based on firsthand experience with more than three hundred new products and businesses.

Every big project--whether it's creating new technology, developing a fresh line of sneakers, or opening a neighborhood café--requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? Does your solution click with customers?

Jake Knapp and John Zeratsky--two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together--have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world's most successful startups. Click introduces the Foundation Sprint--a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.

Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn't know how to start, this book is for you.

Review Quotes

"This book is a true gift: playful, ingenious, and simple. If you want your next project to succeed, equip everyone involved with a copy of Click." --Dan Heath, #1 New York Times bestselling author of Made to Stick, Switch, and Reset

"Click is the new playbook for building the future. It's a concise, actionable masterclass on design and strategy for founders. Before you start building your company, read this book." --Reid Hoffman, cofounder of LinkedIn and Inflection AI

"A must read for startups or anyone building a product." --Katie Dill, head of design at Stripe, former head of design at Lyft and Airbnb

PRAISE FOR SPRINT:

"Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world."
--Beth Comstock, vice chair of GE

"Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes."
--Eric Ries, author of The Lean Startup

"Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful."
- Dan Heath, author of Upstream

"Read this book and do what it says if you want to build better products faster."
- Ev Williams, founder of Medium, Blogger, and Twitter

"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions--and finding those small, correct habits that make all the right behaviors fall in place."
- Charles Duhigg, author of The Power of Habit

"To quote one of my colleagues, 'don't get ready, get started.' Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint."
- Tim Brown, CEO of IDEO and author of Change By Design

About the Author

Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.

John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.

Together, Jake and JZ are the authors of Sprint and Make Time and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.