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COLOR WOW Security Shampoo 8.4 oz - 2 of 4COLOR WOW Security Shampoo 8.4 oz - 3 of 4COLOR WOW Security Shampoo 8.4 oz - 4 of 4
COLOR WOW Security Shampoo 8.4 oz - 1 of 4

COLOR WOW Security Shampoo 8.4 oz

$24.95 reg $26.00
Sale save $1.05 (4% off)

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Beacon Beauty Center
Eligible for registries and wish lists

About this item

Highlights

  • This no-nonsense formula gently cleanses leaving absolutely no residue behind
  • COLOR WOW Security Shampoo 8.4 oz.
  • Helps restore the shine of natural hair
  • Stop frizz, even in the worst humidity.

Description

COLOR WOW Security Shampoo is the best shampoo for color treated hair. This no-nonsense formula gently cleanses your colored hair, leaving absolutely no residue behind. This shampoo rinses clean, allowing your hair to maintain its thickness and beautiful glossy shine. It is ideal for hair that has been color treated, and it is safe to use with extensions, as it contains nothing that can loosen the glue that holds them in place.
Hair Type: Colored, Thick
Product Form: Liquid
Beauty Purpose: Color Protection
Package Quantity: 1
Net weight: 8.4 fl oz (us)
TCIN: 1002184994
UPC: 5060150185106
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:

water aqua/eau, sodium methyl 2-sulfolaurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl cocoyl taurate, glycerin, phenoxyeth anol, disodium 2-sulfolaurate, fragrance/parfum, sodium cocoyl glycinate, sodium pca, peg-150 distearate, propylene glycol, polyquaternium-22, chlorphenesin, ppg-2 hydroxyethylcocamide, benzoic acid, disodium edta, dehydroacetic acid, citric acid, hydrolyzed wheat starch, hydrolyzed wheat protein, hydrolyzed keratin, potassium benzoate, butylene glycol, tocoph eryl acetate, potassium sorbate, bha, citronellol, linalool, hexyl cinnamal. f# 100-5.

Shipping details

Estimated ship dimensions: 8 inches length x 18 inches width x 1 inches height
Estimated ship weight: 0.62 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Additional product information and recommendations

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Guests are saying

This shampoo has garnered positive feedback for its ability to cleanse and maintain hair color while providing a lightweight feel. Guests appreciate its gentle formula, which is particularly beneficial for fine and color-treated hair. Many have noted improvements in hair texture, volume, and manageability, making it a popular choice for those seeking a salon-quality experience at home. Its long-lasting nature and pleasant scent further enhance its appeal.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 1383 reviews
    quality: 5 out of 5
    value: 2 out of 5
    100% would recommend
    1 recommendations
    5 out of 5 stars
    23 July, 2026
    originally posted on Colorwow
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    Fabulous shampoo

    Lovely sbampoo keaves yiyr feeling soft and smells lovely.
    Kathryn H.
    Did you find this review helpful?
    5 out of 5 stars
    22 July, 2026
    originally posted on Colorwow
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    Does what it says

    This with the shampoo is my go to now, I won’t be changing
    Diane M.
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    5 out of 5 stars
    21 July, 2026
    originally posted on Colorwow
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    My shampoo

    Love this shampoo I am 65yrs old and my hair is quite fine but my hair is now so soft and shining i eel good
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2026
    originally posted on Colorwow
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    WoW

    I was recommended by my hairdresser to try this product for my fine hair. I was impressed with the product from the first use. I am now able to wash my hair every other day instead of daily. Thank you Colour WoW
    Lyndsey G.
    Did you find this review helpful?
    5 out of 5 stars
    16 July, 2026
    originally posted on Colorwow
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    Everything WOW!

    It’s the only shampoo I use. No build up, gorgeous smell and kid to my hair!
    Jennifer J.
    Did you find this review helpful?
    5 out of 5 stars
    15 July, 2026
    originally posted on Colorwow
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    Fantastic shampoo

    Lightweight shampoo, gentle yet cleansing. Great for meno hair and great base for adding products.
    Lindsey C.
    Did you find this review helpful?
    5 out of 5 stars
    15 July, 2026
    originally posted on Colorwow
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    Lovely

    Very lovely shampoo, thick and luxurious. Leaves hair feeling salon fresh. Lovely scent too.
    Vanessa T.
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026
    originally posted on Colorwow
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    Fantastic

    A friend recommended this to me and I am so pleased she did. Lovely shampoo that gives my menopausal hair more volume
    Katie O.
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026
    originally posted on Colorwow
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    Fab shampoo

    This is the best shampoo , keeps colour fromFading highly recommend. 👌🏻
    Aisling M.
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    5 out of 5 stars
    14 July, 2026
    originally posted on Colorwow
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    So far so good

    Just moved across to this product after my old one changed their recipe. Just used it a couple of times so far and no complaints, it’s been excellent, leaving my hair feeling soft and shiny and looking good. I don’t regret making the switch.
    Annette W.
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    1 out of 5 stars
    12 July, 2026Verified purchase

    (no review title)

    Very drying worst I’ve ever bought
    Did you find this review helpful?
    5 out of 5 stars
    12 July, 2026
    originally posted on Colorwow
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    Excellent product

    Although I do t colour my hair anymore I’ve gone grey disgracefully I love this shampoor
    Deborah W.
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    5 out of 5 stars
    21 June, 2026
    originally posted on Colorwow
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    Hair left soft and silky

    My hair always feels soft with no residue. I have now used this shampoo for a few years and it would take a lot for me to change. It might appear more expensive than other shampoos but you need so little that it lasts a long time
    Sally R.
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    5 out of 5 stars
    20 June, 2026
    originally posted on Colorwow
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    Every time salon finished hair

    Just loving this. So light and gives my colour a lift each time my hair is washed. Seems to last ages too. Really impressed - I will be purchasing again.
    Alex P.
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    2 out of 5 stars
    19 June, 2026
    originally posted on Colorwow
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    Would not buy again

    I was really excited to try this shampoo but it has done absolutely no change to my hair which I’mSad about!Makes my hair dry and not shiny. Unfortunately not for me
    Ale
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    16 June, 2026Verified purchase

    Broken bottle

    Favorite product, but it was delivered bent and leaking. Disappointing.
    Nonny
    quality: 5 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on Colorwow
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    Excellent

    Excellent shampoo especially after the dream filter
    Aideen H.
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    5 out of 5 stars
    3 June, 2026
    originally posted on Colorwow
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    Perfection!

    Wouldn’t use any other shampoo. Perfect combined with Security Conditioner.
    Janice M.
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on Colorwow
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    Light weight clean & colour protection

    Light weight but hydrating. My fine hair feels clean & soft but not weighed down. This shampoo rinses out easily and you only need to use a small amount so it lasts for ages. It helps to protect my colour and helps it stay brighter for longer.
    Kaylie G.
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on Colorwow
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    Lasts for ages

    My hair feels lovely after only one wash with a very small amount. The tube lasts for ages!!
    dominique w.
    Did you find this review helpful?

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