Design Thinking for Dummies - by Christian Müller-Roterberg (Paperback)

About the Book

"Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry"--Provided by publisher.

Book Synopsis

Innovate your business by incorporating design thinking

Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.

The book covers the crucial and central topics in design thinking, including:

• Adopting a design thinking mindset
• Building creative environments
• Facilitating design thinking workshops
• Working through the design thinking cycle
• Implementing your solutions
• And many more

Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

From the Back Cover

• Develop your unique design thinking mindset
• Build a creative toolbox that inspires new ideas
• Examine how design thinking applies across industries

Challenge your creativity methods

Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.

Inside...

• Building creative environments
• Facilitating design thinking workshops
• Implementing your solutions
• Applying design thinking to business
• Tips for transforming your organization

About the Author

Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking