Counter Frozen Beefy Queso Burrito - 7.2oz
$4.99 ($0.69/ounce)
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Guests are saying
This product has garnered mixed feedback from guests, with many praising its rich flavor, filling nature, and high protein content, making it a convenient meal option. However, some guests expressed dissatisfaction with the texture and taste, particularly noting issues with sogginess and ingredient clarity. Despite the concerns, the air fryer method received positive remarks for achieving a crispy tortilla, making it a popular choice for quick meals.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 138 reviews
easy to prepare: 4.51 out of 5
quality: 4.16 out of 5
taste: 3.96 out of 5
value: 3.96 out of 5
74% would recommend
62 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2026Verified purchase
Great quick meal for macros
I love these for a quick meal to hit my macros. Big fan of Counter—used to make the TikTok meals at home. I was happy when my Target got the pastas and just noticed the burritos. I’m glad I grabbed one. I did the air fryer method, and it worked well—typical freezer burrito that is ready quickly and gets you protein. I thought it was great. The comments from people about not reading the packaging or not understanding that these are intentionally macro balanced meals are funny. More for me, I’ll clear my Target out.
3 out of 5 stars
26 June, 2026
More Ingredients possibly?
I love counter meals. I think the burritos would benefit and be better with the addition of some seasoned rice and possibly some beans.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 June, 2026Verified purchase
Awful
This taste horrible. No idea what they put in it to make it taste so bad. But two bites in and I had to throw it away.
3 out of 5 stars
Thumbs down graphic, would not recommend
13 June, 2026Verified purchase
Decent but defintly not great.
I liked the amount of protein in these but they had more cheese than I would have liked in relation to how much meat was in them. Plus while it tasted okay aside from the excessive cheese the lack of noticeable spices made it taste more like a grilled cheese wrap than a burrito.
1 out of 5 stars
12 June, 2026
originally posted on Counter
This horrible burrito was falsely advertised
Contains beans and rice despite not labeled on package. i hate both and was looking for something without it. waste of money and made me puke absolutely horrible!
5 out of 5 stars
Thumbs up graphic, would recommend
3 June, 2026Verified purchase
(no review title)
These are awesome!! They taste great in the air fryer. Lots of protein with low calories.
5 out of 5 stars
20 May, 2026
originally posted on Counter
Love them
This is THE BEST. I never write reviews for products, but I can't shut up about this one! Rich flavor, crispy tortilla and super filling. I need a variety value pack in stores now! Highly recommend.
1 out of 5 stars
8 May, 2026
originally posted on Counter
Right where it belongs!
If there was a way to give this zero stars, I would. Couple things: 1. Nowhere on the packaging does it disclose the product containing beans in a clear and legible manner. I despise beans and was tricked by its ingredient list deliberately leaving it out. 2. Used the microwave method and it was BEYOND soggy and gross. Even when tilting the plate vertically to guide it into the trash it refused to budge and I had to push it off with my fork. Absolutely foul. 3. There is no separation or clear distinguishing difference between flavors inside the burrito itself. It’s all one gross mush. 4. The instructions to heat the product were written inside the “seam” that holds the plastic wrap together, making it completely illegible. This is why I’m on this website in the first place.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2026Verified purchase
Nightmare
The taste was so awful and unlike anything I’ve tasted before. Tasted like throw up.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2026Verified purchase
(no review title)
I’ve had many frozen burritos in my life and this has to be the worst one I’ve ever tried. It looks like the ingredients were put into a blender and then put in the burrito. The texture and taste are awful. Sad I bought 2 of each flavor. $20 bucks I’ll never get back.
5 out of 5 stars
13 April, 2026
originally posted on Counter
good burritos, maybe best frozen burritos
i always have these in stock. i like the chicken and beef both. i always airfry it personally to get crispy shell. only thing would make it even better is having more meat ratio vs fillings. great for the macros you get though.
1 out of 5 stars
25 March, 2026Verified purchase
dont buy
flavor was awful and it fell apart. waste of money
5 out of 5 stars
3 March, 2026
originally posted on Counter
Five Stars, A+, 10 out of 10 DO RECOMMEND!
Buy this and other Eat Counter meals in a constant based. It’s a staple in my diet, and will continue to be so moving forward.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026Verified purchase
Hard pass
I had tried and love the other meals like the taco and lazy lasagna. These burritos are a mushy, gross mess! Waste of money and really couldn’t even bring myself to eat the beef or chicken.
5 out of 5 stars
21 February, 2026
originally posted on Counter
Delish
I have been buying these burritos since they came out. The macros are perfect for my on the go breakfast. It tastes like a "cheat meal" but it is not!
5 out of 5 stars
20 February, 2026
originally posted on Counter
SO GOOD!!!
This burrito is soooo good! It feels like you’re eating bad” like junk food - it’s that good - when you’re not! The ingredients and macros are great! Love their products!!
5 out of 5 stars
17 February, 2026
originally posted on Counter
Bought on a whim!
The packaging caught my eye at my local Lidl so I grabbed one of the burritos to try and it was excellent! Delicious and filling! I have bought more to have on hand for a quick meal.
4 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026
Passable
So texture is a little off, but honestly, these were pretty good in my opinion
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
Yummy & convenient!!
So tasty and convenient!
5 out of 5 stars
18 December, 2025
originally posted on Counter
Absolutely delicious!
Bought the beef and Mac for the first time. Wasn't expecting a whole lot considering it's a frozen meal. I was dead wrong. This was so delicious and flavorful! My only regret is that I didn't buy more. I'm a truck driver so I will only be stocking up on this brand for my trips. I can't wait to try them all!