Boldly Sour & Delightfully Sweet: Enjoy a zip of sourness followed by a sweet finish in every chewy bite.
80% Less Sugar: Made with 80% less sugar than the leading brands, for a feel-good treat.
Zero Junk: Made without any junk ingredients like artificial sweeteners or artificial colors, just delicious candy you can feel good about.
Description
Coated in a tangy sour sanding and featuring a soft, chewy texture, JOYRIDE’s Sour Rainbow Strips deliver a one-of-a-kind candy adventure. Enjoy tart raspberry, juicy strawberry, and crisp green apple, all brightened with a splash of tropical fruit and citrus for a rainbow of flavors that’s unlike anything you’ve had before.
Serving Size: 32 g
Serving Per Container: About 3
Amount
Calories: 70
% Daily Value*
Total Fat 0g0%
Sodium 95mg4%
Total Carbohydrate 24g9%
Dietary Fiber 8g29%
Sugars 4g
Added Sugars 4g8%
Protein 1g
Iron 1mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
soluble corn fiber, allulose, wheat flour, sugar, vegetable glycerin, agar, sodium citrate, citric acid, natural flavor, lactic acid, fumaric acid, sunflower lecithin, sea salt, color from fruit and vegetable extracts (carrot, blueberry, blackcurrant), turmeric for color, steviol glycosides.
Allergens & Warnings:
CONTAINS: WHEAT. PROCESSED IN A FACILITY THAT ALSO PROCESSES MILK, PEANUTS, AND SOY.
State of Readiness: Ready to Eat
Form: Pieces
Package Quantity: 1
TCIN: 94742829
UPC: 844911008935
Item Number (DPCI): 055-02-1954
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.84 inches length x 5.11 inches width x 8.34 inches height
Estimated ship weight: 0.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
Guests appreciate the variety of flavors and the use of natural ingredients in these candy strips, highlighting their soft texture and low sugar content. Many guests find them delicious and a healthier alternative to traditional candies. However, some flavors received mixed reviews, with a few guests expressing disappointment in taste and texture. Overall, these candies are seen as a fun treat for both kids and adults, making them a popular choice for family snacking.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
155 star ratings
4.3 out of 5 stars with 155 reviews
quality
4.5 out of 5
quality: 4.48 out of 5
taste
3.8 out of 5
taste: 3.79 out of 5
value
4.1 out of 5
value: 4.07 out of 5
76% would recommend
25 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
(no review title)
So good!
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026Verified purchase
Love Joyride!
Natural ingredients, tastes delicious!
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 August, 2026
Tastes like nyquil
Couldn’t even finish one strip…..yuck. Love the cherry berry ropes, though
KPEARL
quality
5.0 out of 5
quality: 5 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 August, 2026Verified purchase
(no review title)
Was my least favorite flavor.
quality
5.0 out of 5
quality: 5 out of 5
taste
2.0 out of 5
taste: 2 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 July, 2026
(no review title)
Actually really good. Not overly sweet and tastes more fruity. It's kinda like a frog by the foot with sour
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 July, 2026Verified purchase
Super good!
Super surprised by these and highly flavorful! Will be trying more! Love that it’s dye free and ingredients are actually decent!!
Tessa
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 July, 2026Verified purchase
(no review title)
My son's new favorite!
ebmoore
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 July, 2026
Great candy
My kids and I loved the Sour Rainbow Strips! I personally am not a fan of sour candy and these were actually good. Can’t wait to try the other candy variety. Good job Ryan 😎👍🏼
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 June, 2026Verified purchase
No just no
This is the worst flavour I’ve tried of the joyride candies. I don’t even think I’ll finish the package
AlexD
quality
2.0 out of 5
quality: 2 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
2 out of 5 stars
26 June, 2026Verified purchase
These changed, prefer the old flavor/color much more
These are now 6 colors instead of 3 colors (no longer as pictured) and the flavor is different. Not as good as the old 3 color version’s flavor, more lemon/lime in flavor now. Please go back to the original rainbow strip flavor/formula.
JF
taste
1.0 out of 5
taste: 1 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
24 June, 2026Verified purchase
(no review title)
I love how soft and easy to chew this strips are, good flavor but I prefer the blue ones more. Joyride is better than the competitors with these candies for sure
Bri
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1 out of 5 stars
22 June, 2026Verified purchase
(no review title)
Tastes horrible
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 June, 2026Verified purchase
this one so far is my least fav
tried multiple joyride
shauna
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5 out of 5 stars
14 June, 2026Verified purchase
So good! So much fiber and so little sugar!
These are so good. So soft and chewy, and they have the perfect amount of sweetness. Each strip has 1 gram of sugar and 2 grams of fiber! That’s ridiculously good, especially for a candy. My only complain would pertain to the price. At full price they’re definitely expensive, but if you stock up when they’re on sale, then they’re definitely worth it.
JC71
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3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 June, 2026Verified purchase
they stick together
they're pretty good but they also stick together so it's really hard to get one piece at a time without ripping it out getting 2 pieces. flavor is ok
Shelby
quality
3.0 out of 5
quality: 3 out of 5
taste
4.0 out of 5
taste: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 May, 2026Verified purchase
Lover of all things Target
It’s yummy.
CaliGali
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 May, 2026Verified purchase
don't waste your money
these say, less sugar, no junk...well apparently thats what i like when eating candy. its super sticky, gummy and a terrible taste. i tried a few and then had to stop. a good candy you want to keep going. never again
Jmlucas33
quality
2.0 out of 5
quality: 2 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 May, 2026Verified purchase
Good but pricey. A real treat.
These are our favorite because they’re always soft. The other flavors can’t quite get as soft. These are also sour and just consistent. We love them and are so happy they’re back in stock. Just wish they were cheaper ;(
Puna
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
28 April, 2026Verified purchase
Like the Watermelon better.
The flavor is too bitter. Pricy especially because we didn’t enjoy them. We liked the flavor of the watermelon Joyride though.
Pleasantly surprised
quality
3.0 out of 5
quality: 3 out of 5
taste
2.0 out of 5
taste: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
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2 out of 5 stars
26 April, 2026
Yucky Bad
Texture and quality was good but taste was so so bad. I would opt for their other flavors
