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JOYRIDE Sour Rainbow Strips - 3.5oz - 2 of 4JOYRIDE Sour Rainbow Strips - 3.5oz - 3 of 4JOYRIDE Sour Rainbow Strips - 3.5oz - 4 of 4
JOYRIDE Sour Rainbow Strips - 3.5oz - 1 of 4

JOYRIDE Sour Rainbow Strips - 3.5oz

$4.99 ($1.43/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Boldly Sour & Delightfully Sweet: Enjoy a zip of sourness followed by a sweet finish in every chewy bite.
  • 80% Less Sugar: Made with 80% less sugar than the leading brands, for a feel-good treat.
  • Zero Junk: Made without any junk ingredients like artificial sweeteners or artificial colors, just delicious candy you can feel good about.

Description

Coated in a tangy sour sanding and featuring a soft, chewy texture, JOYRIDE’s Sour Rainbow Strips deliver a one-of-a-kind candy adventure. Enjoy tart raspberry, juicy strawberry, and crisp green apple, all brightened with a splash of tropical fruit and citrus for a rainbow of flavors that’s unlike anything you’ve had before.

Serving Size: 32 g

Serving Per Container: About 3

Amount

Calories: 70
% Daily Value*
Total Fat 0g0%
Sodium 95mg4%
Total Carbohydrate 24g9%
Dietary Fiber 8g29%
Sugars 4g
Added Sugars 4g8%
Protein 1g
Iron 1mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

soluble corn fiber, allulose, wheat flour, sugar, vegetable glycerin, agar, sodium citrate, citric acid, natural flavor, lactic acid, fumaric acid, sunflower lecithin, sea salt, color from fruit and vegetable extracts (carrot, blueberry, blackcurrant), turmeric for color, steviol glycosides.

Allergens & Warnings:

CONTAINS: WHEAT. PROCESSED IN A FACILITY THAT ALSO PROCESSES MILK, PEANUTS, AND SOY.
State of Readiness: Ready to Eat
Form: Pieces
Package Quantity: 1
TCIN: 94742829
UPC: 844911008935
Item Number (DPCI): 055-02-1954
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.5 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 3.5 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

Guests have mixed feelings about the sour rainbow strips, with many praising their soft texture and low sugar content, making them a healthier candy option. However, some guests expressed disappointment with the flavor changes and stickiness of the strips. Despite the concerns, the candy remains a favorite for its chewiness and unique taste, appealing to both kids and adults. Guests are eager to explore other flavors and hope for the return of the original recipe.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 134 reviews
    quality: 4.36 out of 5
    taste: 3.83 out of 5
    value: 3.91 out of 5
    80% would recommend
    20 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 July, 2026Verified purchase

    Super good!

    Super surprised by these and highly flavorful! Will be trying more! Love that it’s dye free and ingredients are actually decent!!
    Tessa
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 July, 2026Verified purchase

    (no review title)

    My son's new favorite!
    ebmoore
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 July, 2026

    Great candy

    My kids and I loved the Sour Rainbow Strips! I personally am not a fan of sour candy and these were actually good. Can’t wait to try the other candy variety. Good job Ryan 😎👍🏼
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 June, 2026Verified purchase

    No just no

    This is the worst flavour I’ve tried of the joyride candies. I don’t even think I’ll finish the package
    AlexD
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    26 June, 2026Verified purchase

    These changed, prefer the old flavor/color much more

    These are now 6 colors instead of 3 colors (no longer as pictured) and the flavor is different. Not as good as the old 3 color version’s flavor, more lemon/lime in flavor now. Please go back to the original rainbow strip flavor/formula.
    JF
    taste: 1 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    24 June, 2026Verified purchase

    (no review title)

    I love how soft and easy to chew this strips are, good flavor but I prefer the blue ones more. Joyride is better than the competitors with these candies for sure
    Bri
    Did you find this review helpful?
    1 out of 5 stars
    22 June, 2026Verified purchase

    (no review title)

    Tastes horrible
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    19 June, 2026Verified purchase

    this one so far is my least fav

    tried multiple joyride
    shauna
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2026Verified purchase

    So good! So much fiber and so little sugar!

    These are so good. So soft and chewy, and they have the perfect amount of sweetness. Each strip has 1 gram of sugar and 2 grams of fiber! That’s ridiculously good, especially for a candy. My only complain would pertain to the price. At full price they’re definitely expensive, but if you stock up when they’re on sale, then they’re definitely worth it.
    JC71
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    3 June, 2026Verified purchase

    they stick together

    they're pretty good but they also stick together so it's really hard to get one piece at a time without ripping it out getting 2 pieces. flavor is ok
    Shelby
    quality: 3 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 May, 2026Verified purchase

    Lover of all things Target

    It’s yummy.
    CaliGali
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026Verified purchase

    don't waste your money

    these say, less sugar, no junk...well apparently thats what i like when eating candy. its super sticky, gummy and a terrible taste. i tried a few and then had to stop. a good candy you want to keep going. never again
    Jmlucas33
    quality: 2 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026Verified purchase

    Good but pricey. A real treat.

    These are our favorite because they’re always soft. The other flavors can’t quite get as soft. These are also sour and just consistent. We love them and are so happy they’re back in stock. Just wish they were cheaper ;(
    Puna
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    28 April, 2026Verified purchase

    Like the Watermelon better.

    The flavor is too bitter. Pricy especially because we didn’t enjoy them. We liked the flavor of the watermelon Joyride though.
    Pleasantly surprised
    quality: 3 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    26 April, 2026

    Yucky Bad

    Texture and quality was good but taste was so so bad. I would opt for their other flavors
    Syd
    quality: 5 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 December, 2025Verified purchase

    (no review title)

    These are SO GOOD. Taste amazing and you absolutely cannot tell that they are healthy! The fiber content is great too!
    Morgan
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    28 November, 2025Verified purchase

    yummy

    I like these and like they dont have all the fake colors
    Mom2Boys
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 October, 2025

    Yuck.

    The texture was okay but they were not good. I would not recommend them.
    Not good quality
    quality: 3 out of 5
    taste: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 October, 2025Verified purchase

    THE BEST

    Loveeeee these I hope they stick around
    Kjo96
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 October, 2025Verified purchase

    (no review title)

    These are one of our top flavor of joyride-right behind the cherry berry ropes! We’ve tried some of the other sour strips and didn’t love them, I was actually hesitant to buy these because I figured they would be the same but we gave them to our Mario loving son and called them rainbow roads! They are SO good! My husband and I ate half of our son’s pack so we have to go buy him more! Please make these a staple and not a limited time flavor!
    kr
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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