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LG 77" Class 4K OLED UHD TV - OLED77B3 - 2 of 4LG 77" Class 4K OLED UHD TV - OLED77B3 - 3 of 4LG 77" Class 4K OLED UHD TV - OLED77B3 - 4 of 4
LG 77" Class 4K OLED UHD TV - OLED77B3 - 1 of 4

LG 77" Class 4K OLED UHD TV - OLED77B3

$2,299.99

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Self-lit OLED 4K provide perfect black and infinite contrast
  • Enjoy outstanding picture powered by the a7 AI Processor
  • Gen6 Smart TV with Magic Remote and over 300 free channels of entertainment
  • Home Cinema Experience with Dolby Vision™, Dolby Atmos® and FILMMAKER MODE™
  • Ultimate Gaming (G-SYNC compatible, FreeSync Premium, VRR. 4K @ Native 120Hz)
  • AI Sound Pro with Virtual 5.1.2 audio

Description

The unmatched beauty of self-lit OLED pixels in the LG OLED B3 is more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision™,* Dolby Atmos®* and FILMMAKER MODE™ give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. And you'll experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.** All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud,*** the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
**Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.
***Subscription and compatible gaming controller are required.
Dimensions (Overall): 39.1 Inches (H) x 67.8 Inches (W) x 2.2 Inches (D)
Weight: 58.9 Pounds
Electronics Condition: New
Electronics Features: Gaming Mode, 4K Ultra High Definition, Alexa Built-in, Google Assistant Built-in, Wi-Fi, Smart TV, Bluetooth, Dolby Vision, HDR10
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 2160p
Native screen refresh rate: 120 Hz
Wireless Technology: Wi-Fi, Bluetooth
Screen Size: 76.7 Inches
Stand Depth: 10.6 Inches
Stand Width: 29.5 Inches
VESA Mounting Standard: 400x200
Product Depth with Stand: 10.6 Inches
Product Height with Stand: 41.1 Inches
Product Width with Stand: 67.8 Inches
Backlight type: OLED (No Backlight)
Smart platform: LG webOS
Voice assistant built-in: Alexa Built-in, Google Assistant Built-in
Number of HDMI ports: 4
High Dynamic Range (HDR): Hybrid Log-Gamma (HLG), Dolby Vision, HDR10
Screen Mirroring Technology: Apple Airplay
Battery: 2 AA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 88752579
UPC: 195174050934
Item Number (DPCI): 008-09-4178
Origin: Imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
If the item details aren’t accurate or complete, we want to know about it.

LG
lg tv series comparison chart 23

LG TV Series Comparison Chart Series LG OLED C3 LG OLED B3 LG QNED QNED75 UHD UR9000 UHD UQ75
Size 83 / 77 / 65 / 55 / 48 / 42 77 / 65 / 55 50 / 43 65 / 55 / 50 / 43 86 / 75 / 70 / 65 / 55 / 50 / 43
Display Type "OLED Evo w/ Brightness Booster*" OLED Quantum Dot NanoCell 4K UHD 4K UHD
Dimming Technology Pixel Level Dimming Pixel Level Dimming Dimming Pro Dimming Pro -
Processor a9 Gen 5 AI 4K " 7 AI Processor Gen6" 5 AI Processor Gen6 " 5 AI Processor Gen6 ( 7 Gen6 for 86″)" " 5 AI Processor Gen5 ( 7 Gen5 for 86″)"
True Cinema Experience HDR10 HLG HDR10 HLG HDR10 HLG HDR10 HLG HDR10 HLG
Game Play G-SYNC, AMD FreeSync Premium, VRR G-SYNC, AMD FreeSync Premium, VRR - - "AMD FreeSync Premium VRR (86'' only)"
ThinkQ AI & webOS WebOS ThinQ WebOS ThinQ WebOS ThinQ WebOS ThinQ WebOS ThinQ
Color "100% Color Fidelity 100% Color Volume" "100% Color Fidelity 100% Color Volume" - - -

All Sizes in Inches Unless Otherwise Stated

Delivery options

Arrives Fri, Nov 7 - Tue, Nov 11
with free To The Door Delivery
Delivery service upgrades are available in cart during checkout.

Shipping details

Estimated ship dimensions: 11.22 inches length x 73.976 inches width x 44.488 inches height
Estimated ship weight: 94.358 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
WARNING:Cancer and reproductive harm For more information, go to https://www.p65warnings.ca.gov/

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Guests are saying

This television impresses with its stunning picture quality, vibrant colors, and excellent sound, making it a fantastic choice for movie nights and gaming. Guests appreciate the user-friendly interface and smart features, although some have noted minor issues with the remote and brightness levels. Overall, it offers a remarkable viewing experience that enhances any home entertainment setup, making it a worthy investment for those seeking top-notch performance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 151 reviews
    black levels: 5 out of 5
    brightness: 5 out of 5
    color quality: 4 out of 5
    features: 4 out of 5
    sound quality: 3 out of 5
    100% would recommend
    1 recommendations
    4 out of 5 stars
    18 January, 2025
    originally posted on lg.com
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    Great picture and sound

    [This review was collected as part of a promotion.] I bought this television for the 120 refresh rate and the fact that it's newer than by current LG television
    1 reply from LG Digital Team team - 9 months ago
    Hey there! We’re thrilled that your new LG OLED B3 TV is delivering on both picture and sound quality! 🎉 That smooth 120Hz refresh rate combined with OLED’s deep blacks really takes your viewing experience up a notch. Thanks for the awesome feedback! If you ever need support, we're always here on social media @LGUSSupport. 📺✨ *Joseph
    MrWizard1969
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2025
    originally posted on lg.com
    Image

    Great television investment

    [This review was collected as part of a promotion.] It's a great television. Super clear pixelation and the sound is fantastic.
    1 reply from LG Digital Care Team - Diego team - 9 months ago
    Hey there. We're so glad you're loving your TV! Crisp picture quality and fantastic sound make all the difference. Enjoy your entertainment, and thanks for choosing LG! ^ Diego
    MrWizard1969
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    13 January, 2025
    originally posted on lg.com
    Image

    Great Picture quality.

    I bought a mini led TV from another brand and while it was nice and bright, the picture was not great. I bought the LG and put them side by side. No contest the picture quality on the LG was great. The only drawback is that it is not as bright. That's the trade off with the oled. otherwise, 5 stars.
    1 reply from LG Digital Care Team team - 9 months ago
    Hey Scott. Thanks so much for sharing your experience! 🌟 We’re thrilled to hear the picture quality of your LG OLED TV won you over—it truly delivers stunning contrast and vibrant colors! While it may not be as bright as mini LED, the deep blacks and lifelike detail make the OLED experience unmatched. For more questions, private message us on social media @LGUSSupport. Enjoy your incredible viewing, and we appreciate the 5-star review! 💙^David
    kjscott
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    11 January, 2025
    originally posted on lg.com
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    Fine display obtrusive mouse

    So far I like the display quality and apps. I would give it 5 stars if there was some way to turn off the dang mouse. I can’t center it well but when I try to use the other options it will come on at the worst possible time. The Magic Mouse makes it impossible to ff in Netflix.
    1 reply from LG Digital Care Team - Diego team - 9 months ago
    Hey there. Glad to hear you're enjoying the display quality and apps! The Magic Remote is designed for easy navigation, but we get that it might take some getting used to. You can adjust pointer settings in the TV’s menu or switch to button navigation for more control. Hope that helps—let us know if you need any tips! ^ Diego
    Vostok04
    Did you find this review helpful?
    4 out of 5 stars
    9 January, 2025
    originally posted on lg.com
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    Lg tv

    [This review was collected as part of a promotion.] Don’t like the way it pushes lg channels mouse is erratic and makes hitting my streaming device difficult
    1 reply from LG Digital Care Team team - 8 months ago
    We appreciate your feedback and want to ensure you’re getting the best experience with your TV. You can customize the home screen and input settings to prioritize your streaming device for easier access. If you'd like guidance on adjustments, we’re happy to help! Thanks for choosing LG, be sure to reach us on social media @LGUSSupport for any assistance needed. We're here for you! ^Jose
    Kneens
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2025
    originally posted on lg.com
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    Great TV.

    Love it. I have nothing but positive things to say.
    1 reply from LG Digital Team team - 8 months ago
    We’re so excited to hear you’re loving your OLED77B3PUA! There’s nothing like that stunning picture quality, right? If you’re looking to take your entertainment experience to the next level, we’ve got you covered with our SG10TY Soundbar featuring Dolby Atmos for that immersive, cinema-quality sound. Check it out here: https://www.lg.com/us/soundbars/lg-sg10ty-soundbar. And while you're there, don’t forget to click the chat icon in the bottom right corner to connect with one of our Better Life Specialists for some amazing deals and promotions! We’re here to elevate your entire entertainment experience! 🎶💙📺 ^Anthony
    pd21
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    26 December, 2024
    originally posted on lg.com
    Image

    Great Picture! Only one small issue with HDR

    Bought for my new apartment. Amazing picture. Had a few small issues with screen tearing while streaming from my PC, but that’s likely an HDR issue.
    Noah107
    Did you find this review helpful?
    5 out of 5 stars
    25 December, 2024
    originally posted on lg.com
    Image

    Great value for the price!

    After one month of use we are very pleased with this OLED TV. We had to tweak the settings for display and sound and enjoy quality of presentation. The only minus: the remote is too crowded and not really easy to use in the dark. Maybe our hands are too big!
    1 reply from LG Digital Care Team team - 25 days ago
    Hey there! Great to hear you’re enjoying your new LG OLED evo B3—the picture and sound really shine once you’ve fine-tuned it. 🌟📺 We appreciate your thoughts on the remote design too, as we’re always looking for the best ways to improve the design. Thanks for choosing LG! If you share your setup on social media, tag @LGUS so we can see it in action! 🙌 *Joseph
    wachtal2
    Did you find this review helpful?
    5 out of 5 stars
    19 December, 2024
    originally posted on lg.com
    Image

    Great features and prices

    [This review was collected as part of a promotion.] Love the picture clarity and the voice sound option
    Larrythebest
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2024
    originally posted on lg.com
    Image

    (no review title)

    so nice and very easy to use like computer and u can switch whenever you want with easy of access in one remote
    Jitu123
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2024
    originally posted on lg.com
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    Vibrant colorful TV with lots of amazing features!

    [This review was collected as part of a promotion.] Family and myself are loving this tv! Upgrading to an OLED has been such an improvement I can't believe we went without it. Watching movies or playing games, the color change features to help protect eyesight is just wonderful. We highly recommend this tv!
    Wl87
    Did you find this review helpful?
    5 out of 5 stars
    3 December, 2024
    originally posted on lg.com
    Image

    Great TV!

    We have had the new tv for a couple of weeks and we love it. It has a fantastic picture as well as many other great features. Have already recommended it to friends and family.
    TGF17
    Did you find this review helpful?
    1 out of 5 stars
    13 November, 2024
    originally posted on lg.com
    Image

    Not suitable for any rental property

    Purchased for an rental property expecting I could put it into “Hotel Mode” as described on LG website, only to waste over an hour with LG support who don’t know what “hotel mode” is. And then they suggested I need a commercial TV. My advice is stick to ROKU where guest mode is built in and readily accessible.
    1 reply from LG Digital Care Team team - 1 year ago
    Hey there! We want to make sure that you get the TV you need for your property so you can use it however you like. This link (http://spr.ly/6425sV5AX) takes you to business-related TVs that are compatible with hotel use. If you need additional help with locating the TV you need, please don't hesitate to reach out to us on social media at @LGUSSupport, and we'll be ready to help! *Josh
    USNige
    Did you find this review helpful?
    5 out of 5 stars
    30 September, 2024
    originally posted on lg.com
    Image

    Awesome Value

    Beautiful TV especially when purchased at a discount
    BestDJInFL
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2024
    originally posted on lg.com
    Image

    Great Sound and Picture

    [This review was collected as part of a promotion.]
    Ahmadshadab
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2024
    originally posted on lg.com
    Image

    Loving my LG OLED B3 77Inch

    [This review was collected as part of a promotion.] Beautiful TV Product! Waited and hoped to purchase one. I am Loving it. The 4K side as well as the Rest is Great
    Bobzilla 21
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2024
    originally posted on lg.com
    Image

    Can't go wrong with LG OLED!!!

    Looked for months at various brands and features. Decided the overall winner for best picture to ne LG OLED. Picture quality is amazing -- I wish my father who owned a TV service company for 50+ years was around to see the technology now!!
    ksbikr
    Did you find this review helpful?
    5 out of 5 stars
    21 August, 2024
    originally posted on lg.com
    Image

    It's great it has its own TV channels

    [This review was collected as part of a promotion.] I bought this several weeks ago And I truly love it. Thank you so much for making such a great product.
    Rebecca Casper
    Did you find this review helpful?
    5 out of 5 stars
    13 August, 2024
    originally posted on lg.com
    Image

    incredible picture

    Amazing picture and happy with the purchase, I would recommend it to everyone
    Jeffroe
    Did you find this review helpful?
    5 out of 5 stars
    12 August, 2024
    originally posted on lg.com
    Image

    (no review title)

    I had the 65" and replaced it with the 77". Incredible picture!!!
    msolom
    Did you find this review helpful?

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