Loma Forming Paste - 4 oz - Mold, Sculpt, Define: Maximum Hold, Matte Finish

Unleash your inner stylist and achieve that perfectly finished, controlled look with Loma's versatile Forming Paste. This unique, clay-based formula is designed to give you complete control and maximum hold for all your desired hairstyles, from the short and sleek to medium-length textured cuts. It’s an essential tool for any style adventurer looking to mold, sculpt, form, and define their hair with confidence. This paste delivers a sophisticated, non-greasy matte finish that keeps your style locked down without feeling stiff or crunchy, offering a natural, effortless vibe that lasts all day.

Beyond its incredible holding power, this Forming Paste treats your hair to a burst of nourishing ingredients. We’ve infused this paste with our signature Mango and Orange Lomatherapy fragrance, turning your daily styling routine into a refreshing, uplifting experience. It features powerful ingredients like Quinoa Protein—a powerhouse rich in amino acids that works to repair the hair's cuticle while imparting brilliant shine and essential moisture. The inclusion of Aloe Vera brings its known antioxidant and hydrating properties, leaving your hair and scalp feeling healthy and refreshed.

Loma is dedicated to pure, clean beauty, which means this forming paste is formulated with the health of your hair and the planet in mind. It’s proudly Gluten-Free and crafted with Tocopherols (sunflower-based organic Vitamin E) that act as natural antioxidants, protecting your style and strands. Simply work a medium amount through damp or dry hair for total control and get ready to face the day with a hairstyle that stays perfectly in place. This is more than a styling product—it's your daily dose of definition and care, making it ideal for anyone who wants high-performance hold without compromise.