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Madhappy - (Hardcover)

Name: Madhappy - (Hardcover)
Brand: Rizzoli International Publications
SKU: 1013059251
Price: 65.00 USD
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Details

Highlights

Embracing an optimistic ideology and approach to mental health, this sublime book brings together a decade of stories, imagery, and community of Madhappy.
About the Author: Sarah Andelman is the founder and creative director of renowned Parisian concept store, Colette (1997-2017).
304 Pages
Design, Fashion & Accessories

Description

Book Synopsis

Embracing an optimistic ideology and approach to mental health, this sublime book brings together a decade of stories, imagery, and community of Madhappy.

In 2017 three best friends had an idea. Inspired by mental health struggles experienced by their friends and family, they wanted to create easy, wearable hoodies branded with uplifting messaging. They banded together and printed a run of hoodies with the phrases "Optimism" and "Log Off". The hoodies were a hit, and Madhappy was born.

Madhappy now boasts multiple locations in LA, New York, and Tokyo with its cafe outpost, Pantry, tucked inside each store. A key to their success is their approach to storytelling and image making: elevated, sublime, and curious. Viral campaigns with stars including Gigi Hadid, 070 Shake, Lila Moss and collaborations with MARNI, Puma, Gap, Hello Kitty, and more.

This book gathers the best of Madhappy's carefully curated universe. Divided into five chapters that highlight the pillars of the brand: optimism, community, collaboration, experience, and influence. An introduction by Sarah Andelman, an early adopter of the brand, and an interview with architecture and design firm Playlab, Inc. shed light on the significance of Madhappy and its mission. Both inspiring and considered, this volume is perfect for fans of mindful, laid-back style.

About the Author

Sarah Andelman is the founder and creative director of renowned Parisian concept store, Colette (1997-2017). Playlab, Inc. is a multi-disciplinary Los Angeles-based creative studio founded in 2004. Kiko Mizuhara is a Japanese-American actress, model, and designer.

Specifications

Dimensions (Overall): 11.0 Inches (H) x 9.8 Inches (W)

Weight: 1.25 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 304

Genre: Design

Sub-Genre: Fashion & Accessories

Publisher: Rizzoli International Publications

Format: Hardcover

Language: English

Street Date: February 23, 2027

TCIN: 1013059251

UPC: 9780847878079

Item Number (DPCI): 247-59-3538

Origin: Made in the USA or Imported

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Shipping & Returns

Shipping details

Estimated ship dimensions: 1 inches length x 9.8 inches width x 11 inches height

Estimated ship weight: 1.25 pounds

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Return details

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