Colors may vary (yellow to orange; blue to pink; pink to purple)
Squeeze it! See it! Color-Changing Dough!
Quiet, soft doh-filled, color reveal squishy that is great to help with calm and focus Soft, doughy feel for the ultimate stress-relieving experience 1 per pack
2.5” diameter
Age: 3+
Description
Schylling's NeeDoh Color Change is a squishy surprise waiting to happen! Give it a squeeze and watch new vibrant colors appear. This groovy sensory toy is filled with soft, doughy goodness that’s ultra-satisfying to smush, pull, and squish. NeeDoh delivers satisfying sensory fun for a range of ages—from playful kids to busy adults. Perfect for focus, stress relief, busting boredom, or just grooving through your day, NeeDoh helps you find your mellow anytime, anywhere. (Colors May Vary)
Number of Pieces: 1
Dimensions (Overall): 2.5 Inches (H) x 2.5 Inches (W) x 2.5 Inches (D)
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.71 inches length x 2.44 inches width x 2.4 inches height
Estimated ship weight: 0.24 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: The color can vary. Most of the ones I’ve seen turn purple while others turn pink or other colors
submitted byZoe - 6 months ago
A: The blue turns into pink, the pink turns into purple, and the yellow turns into orange!
submitted byDahlia - 1 month ago
A: The color turns pink
submitted byThe color is blue - 2 months ago
A: so the yellow one changes to orange pink changes to purple
submitted byvivi - 6 months ago
A: yellow changes to orange, blue changes to pink, and pink changes to purple
submitted bySteven - 6 months ago
A: it changes from blue to pink when you squishy it!
submitted bycamryn - 3 months ago
A: the blue turns pink, the yellow turns orange and the pink turns purple. Just telling yall I have a pink one and I've had it since like December and mine is about to pop these needoh have like ink stuff in them so just be careful with them
submitted byHi - 5 months ago
A: The yellow one changes to orange
The pink one changes to purple
The blue one changes to pink
When you squish it the inside is a new color
submitted byMarleigh - 1 month ago
A: There's also the blue one, which changes to pink.
submitted byMila - 6 months ago
A: The blue one changes to pink, the pink one changes to blue, and the yellow one changes to orange. The filling is a different color so when you squish it it changes.
The Needoh squishy toy has captured the hearts of many guests, providing a satisfying sensory experience that helps alleviate stress. Its color-changing feature adds an exciting twist, making it a favorite among kids. However, some guests have reported quality issues, with several experiencing premature popping. Despite this, many appreciate its fun texture and the joy it brings to playtime, making it a popular choice for both children and adults alike.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
241 star ratings
4.3 out of 5 stars with 241 reviews
broad age appeal
4.5 out of 5
broad age appeal: 4.46 out of 5
quality
3.8 out of 5
quality: 3.81 out of 5
value
3.9 out of 5
value: 3.86 out of 5
61% would recommend
39 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 September, 2026Verified purchase
(no review title)
Popped within an hr of purchasing it.
jessica
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 August, 2026
Amazing product
I love this Needoh! Might be my favorite!
Addison
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
14 August, 2026Verified purchase
(no review title)
Love!
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
(no review title)
I like how it helps with stress
Target Team Member
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
12 August, 2026Verified purchase
(no review title)
Love it the kids have so much fun that it changes colors
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
(no review title)
The item arrived on time and as expected.
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
10 August, 2026Verified purchase
(no review title)
One of my daughter’s favorite needohs! I love the color changing effect
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026Verified purchase
(no review title)
I understand the hype of these toys. I keep one on my desk I while I work. I wish they weren’t so hard to come by but daughter loves these things. The outer surface isn’t too thin where they feel like they will pop or explode. Quality is great
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 July, 2026
Not worth the hype!
Popped within 30 minutes. Had a very unhappy kid. Not as good as the other new dohs. This one is not worth the hype!
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
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5 out of 5 stars
28 July, 2026
(no review title)
I like the color changing and how it is so easy to squish. I’m so excited with my purchase. Was worth the hype and the money!
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4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 July, 2026Verified purchase
(no review title)
very squishy very good but sticky 4 stars
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 July, 2026Verified purchase
Resellers !
Target in Elmhurst, Queens NYC lets a reseller family of 6 come in daily and clear out all the squishy toys. The two parents and four kids grab them all so there's none left for anyone else.
The Grumpler
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
16 July, 2026Verified purchase
(no review title)
Fast shipping, kids loved them
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 July, 2026
Awesome
Awesome for stress will break if your really hard on it. Just me careful and have fun with the squishy.
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 July, 2026
Poor quality
Broke the same day after 5 minutes of use! Not worth the hype and trend. Better off making slime at home and putting it into a glove or bag. :(
broad age appeal
1.0 out of 5
broad age appeal: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 June, 2026
Needoh color change
Easy to squish! Love the color change!
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 June, 2026Verified purchase
Broke within minutes
I waited in line before the store even opened just to get my hands on this squishy because it is constantly sold out. I was so excited to finally find one, but that excitement lasted only a few minutes. Almost immediately after taking it out, I noticed a hole along the seam and the filling started leaking out. For something this popular and difficult to find, the quality is incredibly disappointing. I barely had a chance to enjoy it before it fell apart. The worst part is that I can’t simply go exchange it because it’s nearly impossible to find in stock. After spending time waiting in line and finally getting one, having it break within minutes is extremely frustrating. I expected a much higher-quality product and feel like I wasted my money and time on a defective item
Jill
broad age appeal
4.0 out of 5
broad age appeal: 4 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 June, 2026Verified purchase
Terrible Quality
Terrible quality. Lasted for two weeks before both of the color changing ones ripped. Super disappointed.
