Great for breakfast, a midday snack, or to fuel/recover from a workout
No artificial sweeteners, flavors, or colors
Description
Are you missing breakfast or settling for junk each morning? Do you have a long commute each day or a busy schedule that starts right when you wake up? Just want to eat a little healthier? If any of these apply, you need to give Oats Overnight a try.
Starting as a small group of industry outsiders in 2016, Oats Overnight is changing the way people eat breakfast. Today, over a million customers are streamlining their mornings with our high protein oatmeal shake.
Why do people like Birthday Cake? Because it’s a party. Delicious with 15g protein and takes zero morning prep. This is an easy go-to breakfast that tastes like dessert but fuels you for whatever the day has planned.
Serving Size: 57 g
Serving Per Container: 1
Amount
Calories: 210
% Daily Value*
Total Fat 3.5g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Cholesterol 5mg2%
Sodium 340mg15%
Total Carbohydrate 31g11%
Dietary Fiber 4g14%
Sugars 7g
Added Sugars 5g10%
Protein 15g30%
Vitamin D 0mcg0%
Calcium 260mg20%
Iron 1.9mg10%
Potassium 190mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
certified gluten free whole grain rolled oats, protein blend (milk protein concentrate, pea protein isolate), maple sugar, date powder, flaxseed, chia seeds, natural flavors, oat flour, himalayan pink salt, coconut oil powder, monk fruit.
Allergens & Warnings:
Contains: milk. MADE IN A FACILITY THAT ALSO HANDLES: PEANUTS, TREE NUTS.
State of Readiness: Mix
Package Quantity: 1
TCIN: 92800008
UPC: 810090751108
Item Number (DPCI): 231-14-0510
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 2.32 inches length x 2.35 inches width x 5.87 inches height
Estimated ship weight: 0.21 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
Q: What is the texture like? Is it more like a shake or does it have texture?
submitted by Cindy - 6 days ago
A: It's a drinkable oatmeal shake! It has whole oats, seeds, fruit, etc but you don't need a spoon. Just shake and enjoy right from the bottle. There is some chewing, kind of like if you had a milkshake with cookie pieces! :)
Thumbs down graphic, would not recommendWould not recommend
7 June, 2026
Good but if you have a maple allergy run
Flavor is fantastic for the birthday cake. Not too sweet or artificial tasting. Perfect little protein packed treat for on the go but i have a sensitivity to maple, think if it as someone who is lactose intolerant but with maple. So I unfortunately will be returning.
Heather
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 May, 2026Verified purchase
Yummy!
I needed to get more protein in my diet and this was the perfect way. I love the flavor of birthday cake oats overnight!
Jamie
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 May, 2026Verified purchase
birthday cake overnight oats
This flavor of overnight oats is pretty good and it's not too sweet.
Beautiful sundress
1 guest found this review helpful. Did you?
5 out of 5 stars
10 January, 2026Verified purchase
(no review title)
My favorite flavor! I love a lot of the Overnight Oats flavors, Birthday Cake is top. Plus all the nutrients and the fact that it holds me over for hours when my day is hectic. Would it be better to make your own, probably, but who has that much time/energy.
Ginger Gracie
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5 out of 5 stars
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23 November, 2025Verified purchase
(no review title)
the best flavor taste like cake batter but better.
Phil
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 November, 2025Verified purchase
Decent
I would prefer to make overnight oats myself. Even though this is a little more convenient, the taste and texture is not that great.
1 reply from Jessica- Oats Overnight team - 10 months ago
Thanks for trying us out! You can prep these more like traditional oats. Just use less milk and warm in a bowl to eat by spoon. We pack in a lot more protein and fiber than your average recipe! :)
Hunter
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5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 October, 2025Verified purchase
great flavor. its like eating a desert for breakfast without feeling bad about it.
Just tried this flavor for the first time and its one of mt favorites! I will say the texture of these does take some getting used to so have an open mind to that if you dont normally eat cold or overnight oats. I used to eat all my oats as warm oatmeal so this was a huge change that took some getting used to but I am so glad I gave it a chance.
basboth
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 August, 2025Verified purchase
Get it
I’m a huge fan of everything birthday cake flavor and this did not disappoint. This was my first shake from this brand and I found it to be very filling and really flavorful. 10/10 will be buying again.
Es
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 August, 2025Verified purchase
Yum!
So tasty and easy to make!! I use milk and it’s sooo good!!!!! I’ve tried all the flavors and they are all great!!
Jojo
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 August, 2025Verified purchase
Birthday cake
I loved it! I added almond milk and had it for breakfast. I'm gonna buy more and try the other flavors. I really liked it.
Cgs
1 guest found this review helpful. Did you?
5 out of 5 stars
28 June, 2025
Very tasty and satisfying
I’ve purchased Oats Overnight from their website before and I really like them, and they’ve been great easy, healthy breakfasts that keep you full surprisingly long. This is pretty much exactly the same thing as that. The birthday cake flavor in particular is very tasty. I enjoyed this a lot. Will be purchasing again when I’m in between my monthly boxes from Oats Overnight.
Matt0610
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 February, 2025Verified purchase
Other flavors are better
I loved the strawberries and cream however this one the flavor was a little weird Imo. I wouldn’t get this flavor again and normally birthday cake is my fav
B
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 January, 2025Verified purchase
Great flavor
This is SUCH a good flavor! Actually tastes like birthday cake. Will buy again!