RTIC Ultra-Tough Soft Cooler with 15 quart capacity holds 20 cans and keeps food cold for up to 2 days
Floats in water making it the perfect cooler for the lake, pool, or boat
Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
Includes zippered storage pocket and adjustable shoulder strap for easy carrying
Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure
Description
The RTIC 20 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs. Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 20 Can Soft Cooler holds up to 20 cans or 15 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler". Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13.75 Inches (H) x 13.5 Inches (W) x 9.5 Inches (D)
If the item details aren’t accurate or complete, we want to know about it.
coolers all
Item Type
Personal
Small
Medium
Large
Giant
Volume
0 - 16 quarts
17 - 35 quarts
36 - 59 quarts
60 - 99 quarts
100 quarts and above
All sizes in inches unless otherwise noted.
Shipping details
Estimated ship dimensions: 14.84 inches length x 11.02 inches width x 14.72 inches height
Estimated ship weight: 4.6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This cooler is designed for outdoor enthusiasts, offering excellent insulation to keep items cold for extended periods. Guests appreciate its sturdy construction and lightweight design, making it ideal for beach days, camping trips, and boating adventures. While the cooler excels in performance, some guests have noted challenges with the zipper and the lack of external pockets for convenience. Overall, it is a reliable choice for those seeking a functional and stylish cooler.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9
3.9 out of 5 stars
4058 star ratings
3.9 out of 5 stars with 4058 reviews
5 out of 5 stars
15 May, 2026
originally posted on RTIC Outdoors
Great gift
Ordered for a graduation gift. Added the monogram and still got it in 2 days. Yay!
Pamela P.
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5 out of 5 stars
15 May, 2026
originally posted on RTIC Outdoors
Holds everything
Love this soft cooler. I got the largest size to ensure enough room and this is huge. Quality made and excellent value.
ERIC H.
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5 out of 5 stars
15 May, 2026
originally posted on RTIC Outdoors
Best Bang For Your Buck
Best cooler I have owned. Holds alot and keeps ice for along time at a great price. Buying another one they are so good
Marty P.
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5 out of 5 stars
14 May, 2026
originally posted on RTIC Outdoors
Looks good and well made product!
Very study and nice looking. I highly recommend the 20 can cooler. It's the perfect size for travel, picnicking or an afternoon at the lake or in the river. I absolutely love these products!
Troy M.
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5 out of 5 stars
14 May, 2026
originally posted on RTIC Outdoors
RTIC is the best pick
My drinks stay ice cold and I love the patriotic colors
Rodney W.
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5 out of 5 stars
14 May, 2026
originally posted on RTIC Outdoors
Great for golf carts
I bought this specifically for going out golfing. It kept ice all day in 80 degree weather and with being opened multiple times. The front zipper is only really big enough to slide a bottle opener in.
Adam D.
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5 out of 5 stars
14 May, 2026
originally posted on RTIC Outdoors
Ice bag already been using
Ice bag already been using it. It does extremely well so far so good
Ryan P.
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4 out of 5 stars
13 May, 2026
originally posted on RTIC Outdoors
Haven’t used yet. Love color.
Haven’t used yet. Love color. Zipper is rough to open but I guess that’s what makes it waterproof
Jodi H.
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4 out of 5 stars
13 May, 2026
originally posted on RTIC Outdoors
Okay
Retains ice > 24 hrs. Zipper is very difficult to open. Requires 2 hands. I purchased for trips in car. Can't open while driving because of Zipper. O/W worked well
David R.
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5 out of 5 stars
12 May, 2026
originally posted on RTIC Outdoors
Very nice
This looks like a good cooler. Large but light weight
Dennis T.
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5 out of 5 stars
11 May, 2026
originally posted on RTIC Outdoors
Mom's Day 2026
My wife absolutely loved it!!! Personalized with two personalized cups, as well. . LLL
jeff b.
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4 out of 5 stars
11 May, 2026
originally posted on RTIC Outdoors
Have only owned a month
Have only owned a month and used twice, but when pre-chilled, it holds ice and cold temp well for its size. Definitely needs a bigger front pocket for napkins or snacks, and it could use some loops or clips on the front or side webbing to help tie down on a boat or hitch basket, etc. Curious whether the bottom is rugged enough as it recommends to put a towel under it for hot surfaces? Will use it mostly for car/travel use, but bottom material could be more rugged. Have owned a Engel in the past, it held ice soo good, but it was a pain to load into the narrow top opening. The zipper failed after 3 years, and I wanted a bigger opening flip top. Have owned RTIC tote bags for years, have held up well, hoping this will too. Did enjoy the purchase special to get 2 free insulated drink containers at time of purchase.
Randy C.
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1 out of 5 stars
10 May, 2026
originally posted on RTIC Outdoors
Great ice chest!
This is my 3rd ice chest from artic! I love that this one does not sweat and the shape makes it easy to store on my boat! I have this patriotic bag in 2 different sizes!!
Carey B.
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1 out of 5 stars
9 May, 2026
originally posted on RTIC Outdoors
Zipper broke 3rd use, yes it’s greased
Zipper broke 3rd use, we have owned RTIC for over 10 years, we heavily grease the zipper the first few times to make sure we don’t break it. Well the cooler is 1 month old and broke this morning on our 3rd time using it. Zipper is way too tight and their quality has gone downhill. This is my 3rd soft 50 can cooler
Matthew B.
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5 out of 5 stars
9 May, 2026
originally posted on RTIC Outdoors
Excellent product
Great great quality great deal should work great summer
Mike E.
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1 out of 5 stars
9 May, 2026
originally posted on RTIC Outdoors
Disappointed
Purchased cooler for trip to Baja, pretreated cooler with ice for two days and refrigerated beverages for several days. Upon pouring out remaining ice and water on trip day and noticed water penetration through liner into insulation, during trip I had to purchase ice every day due to melting. Had to put ice into ziplock bags to keep water from penetrating liner. Not what I expected after reading advertisement.
Darren S.
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5 out of 5 stars
7 May, 2026
originally posted on RTIC Outdoors
Fun Cooler
The soft cooler is rugged and keeps items cold longer than expected. The colors are great and gets attention from our friends.
Rob W.
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3 out of 5 stars
7 May, 2026
originally posted on RTIC Outdoors
20 can cooler
Cooler does not hold ice near as well as i anticipated, even with pre-cooling it and it being in a cool environment it will not hold ice for a whole day.
Bradley B.
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4 out of 5 stars
6 May, 2026
originally posted on RTIC Outdoors
Good so far!
So far so good. Ditched the old Y@ti soft cooler after the zipper broke like all of them do. Then my father-in-law's also did the same thing. So I bought two of these. Had one stuck zip a week ago and just sort of firmly pushed through it and it lined back up again no issues. Keeps the beers cold
Jeff F.
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5 out of 5 stars
6 May, 2026
originally posted on RTIC Outdoors
Solid Cooler
well built and easy to use. sold and actually leak proof if you finish closing the zipper.