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RTIC Outdoors 30 Cans Soft Sided Cooler - 2 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 3 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 4 of 4
RTIC Outdoors 30 Cans Soft Sided Cooler - 1 of 4

RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Blue/Grey

$129.00

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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure

Description

The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 40 can sizes.

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Vinyl
Number of Beverage Cans Held: 30
Capacity (Volume): 20 Quart
Material: Vinyl
Care & Cleaning: Spot or Wipe Clean
TCIN: 89973443
UPC: 857586006113
Item Number (DPCI): 337-01-3771
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
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Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The cooler has received mixed feedback from guests, with many praising its ability to keep drinks cold for extended periods and its durable construction. However, the zipper mechanism has been a significant concern, with numerous reports of it breaking or being difficult to operate. Despite these issues, guests appreciate the cooler's size and versatility for various activities, making it a popular choice for outdoor adventures and day trips.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4341 reviews
    33% would recommend
    6 recommendations
    1 out of 5 stars
    12 September, 2026
    originally posted on RTIC Outdoors
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    Do not buy. Zipper will fail

    I’ve had 2 of these (fool me once…) and the zipper failed quickly on both despite greasing it and being very careful. The newer one had an even worse design.
    Matt
    Did you find this review helpful?
    1 out of 5 stars
    12 September, 2026
    originally posted on RTIC Outdoors
    Image

    Zipper issues

    Had this slightly over a year with not a lot of use. Put lubricant on the zipper regularly and still came apart and stopped working after 15 months. Of course its out of warranty and now stuck with an over priced bag. Would not recommended unless made whole again
    Matt C.
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    1 out of 5 stars
    11 September, 2026
    originally posted on RTIC Outdoors
    Image

    Nice cooler but didn't even last 45 days

    This cooler has a fine tooth zipper that is two layers laminated together and it separates. I have a Yeti soft cooler about the same size with a very coarse tooth zipper that is much tougher. I used the white zipper grease that came with it religiously from day one but it didn't help. The Arctic keeps ice a little longer than the yeti but not much and I only need it to last one day at a time anyway and either one will easily do that. I use this cooler for 2 day weekends about 3 months out of the year and it didn't even make it a year and a half. It has a total of about 45 days of use and is stored inside of a heated and cooled house when not in use and it's kind of expensive to only last 45 days. I'm going to replace it with the yeti with the tougher zipper but I would definitely try Arctic again if they would ever upgrade to a better zipper and that's my only complaint but you can't zip it shut it's pretty much useless that's why I only gave it one star.
    TJ
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2026
    originally posted on RTIC Outdoors
    Image

    Handy cooler

    Works great as a grocery getter and off trail cooler for us.
    Karri R.
    Did you find this review helpful?
    4 out of 5 stars
    10 September, 2026
    originally posted on RTIC Outdoors
    Image

    Too big for my needs

    I was trying to buy de 12 can size but unfortunately is discontinued. . I like the quality but is too big for my everyday. . I'm going to keep this one for a different purpose. . I don't like the other 12 can model (canvas) because is no practical for me
    Jessi G.
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026
    originally posted on RTIC Outdoors
    Image

    Keeping it cold

    Zipper is a little Tight but hopefully will Loose with use.
    Sue F.
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026
    originally posted on RTIC Outdoors
    Image

    Little bigger than I wanted

    Little bigger than I wanted but so far meeting expectations
    Jason C.
    Did you find this review helpful?
    1 out of 5 stars
    8 September, 2026
    originally posted on RTIC Outdoors
    Image

    Zipper needs work!!!

    I have had two of these coolers and while it does the job of keeping things cold the zipper is a pain. The first one I had lasted 4 months and the second one lasted just a little longer. I applied the gel stuff to help with the zipper as instructed but it still broke.
    Jon C.
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    5 out of 5 stars
    7 September, 2026
    originally posted on RTIC Outdoors
    Image

    Good cooler

    Great price, put the silicone on the zipper- makes a difference. Appears to be well made. Time will tell. Happy with purchase.
    John B.
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    3 out of 5 stars
    7 September, 2026
    originally posted on RTIC Outdoors
    Image

    Quality is lacking

    I received this cooler as a gift and it has been great— lightweight, size is perfect. However, after about a year of fairly light use it started falling apart. The zipper pull has broken and the seams are starting to come apart, as well.
    Emma
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    3 out of 5 stars
    7 September, 2026
    originally posted on RTIC Outdoors
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    Zipper always fails

    I've purchased at least 6 of these coolers. They hold ice well and are strong. One on mine flew out of the boat at 70MPH and ran over by a Semi. I still used that cooler for 1 year after that. It really is a tough cooler. It's just the zipper always fails within 2 years. Yes, I lube the zipper many times throughout the year. We had 2 coolers go down this Labor Day weekend, 2026. Of course it was the zippers that failed. Both coolers are around 2 years old. I ordered two 22QT Ultra Lite hard coolers to replace them. I have ALWAYS used RTIC products but the Zipper needs a redesign.
    DBarker
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    5 out of 5 stars
    6 September, 2026
    originally posted on RTIC Outdoors
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    Great Product!

    As always, superior quality at a reasonable price!
    Carl C.
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    5 out of 5 stars
    5 September, 2026
    originally posted on RTIC Outdoors
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    How long will zipper last?

    After a 6 day trip on the river and a 6 day trip to the desert, I am not sure how well it holds ice, a day maybe. On the desert trip the zipper got several "sticky" spots in it that looked like they were going to separate. The zipper never came apart, and we will see if washing it helps, but it was only dust. I like that it seals up airtight. I bought this one to replace one that the zipper came apart on.
    sam c.
    Did you find this review helpful?
    2 out of 5 stars
    5 September, 2026
    originally posted on RTIC Outdoors
    Image

    Zipper literally falls apart

    The rubber material of the zipper literally crumbles after four to five years, even if the bag is rarely used. This renders it unzipable and most unusable because it won’t retain cold for nearly as long. (The bag is stored in a garage cabinet in California and has been used only three to four times a year. )
    Aaron R.
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    1 out of 5 stars
    4 September, 2026
    originally posted on RTIC Outdoors
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    Soft Cooler

    My cooler is a little over a year old and we have barely used it and now the zipper is separating. We normally love our RTIC products so I’m extremely disappointed.
    Stephanie N.
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    5 out of 5 stars
    4 September, 2026
    originally posted on RTIC Outdoors
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    Cooler Replacement

    I had bought this cooler to replace one I had purchased years ago. The old one was falling apart at the seems. The soft sided coolers are amazing. I use them in my business to transport frozen packages of smoked meats to my customers. It will keep the meat frozen for a very long time. Very easy to carry with the handles or the shoulder strap. Quick shipping as well.
    Jeff L.
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    1 out of 5 stars
    4 September, 2026
    originally posted on RTIC Outdoors
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    Great Cooler

    Didn’t want to spend big bucks on other name brands this does everything I need it to and keeps everything cold! Perfect for a trip to the beach
    Richard B.
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    3 out of 5 stars
    3 September, 2026
    originally posted on RTIC Outdoors
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    Love this cooler ONLY LASTS TWO YEARS

    We love this cooler so much we have bought it three times as my husbands lunch cooler but sadly this third one just crashed and burned FOR THE SAME REASON! The zipper failed AGAIN! Every two years ago the zippers go on these. The rtic products are great and we have some amazing bigger coolers but I might advise getting a yeti instead of this until they fix the zipper on this.
    Trista L.
    Did you find this review helpful?
    1 out of 5 stars
    31 August, 2026
    originally posted on RTIC Outdoors
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    Poor zippers

    Do not buy as the zipper will break within a year or two. Terrible design the cooler is nice. They shouldve used a zipper like the yeti does as this waterproof zipper is awful.
    Kyle
    Did you find this review helpful?
    2 out of 5 stars
    29 August, 2026
    originally posted on RTIC Outdoors
    Image

    Awesome Cooler-Bad Zipper

    Had to add metal clips to open & close
    M B.
    Did you find this review helpful?

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