coolers
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| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
Sponsored
RTIC Outdoors 30 Cans Soft Sided Cooler
$129.99
ColorBlue/Gray
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
- Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973443
UPC: 857586006113
Item Number (DPCI): 337-01-3771
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This cooler is designed for outdoor enthusiasts, offering excellent insulation to keep items cold for extended periods. Guests appreciate its sturdy construction and floating capability, making it ideal for boating and beach outings. While the cooler has received praise for its size and durability, some guests have noted challenges with the zipper and the lack of external pockets for convenience. Overall, it serves as a reliable companion for various adventures.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 3844 reviews
33% would recommend
3 recommendations
Spacious but lacks amenities
2 out of 5 stars
Paul D. - 1 month ago
originally posted on RTIC Outdoors
Love the cooler to keep items cold for long periods. Floats which comes in handy when boating. Negatives are: Needs outside pockets that can hold cell phones, keys etc. a net on the inside lid to hold other essentials forks knives would be great.
Its Ok
3 out of 5 stars
Nicholas B. - 1 month ago
originally posted on RTIC Outdoors
They advertise several days ice being kept but really its just half a day. It is sturdy but the zipper is really hard to use.
Love it
5 out of 5 stars
Bobby C. - 1 month ago
originally posted on RTIC Outdoors
This is our second and love the product. We did have an issue with the zipper closure of the first one which is why we replaced it. But it was a few years old.
Zipper sucks
2 out of 5 stars
Cheston D. - 2 months ago
originally posted on RTIC Outdoors
The teeth on the zipper did not stay straight. Makes it difficult to unzip. Constant struggle to open
This was a replacement for
4 out of 5 stars
William G. - 2 months ago
originally posted on RTIC Outdoors
This was a replacement for an RTIC that finally was its last days. I was pleased with the cooler, but missed the mesh pouch and tie downs that the old one had. Just a few days after my purchase, I was notified of the “pro” model with the pouch and EZ zipper. I would have waited if I had known this model was on its way. Timing is everything.
Junk
1 out of 5 stars
Blake T. - 2 months ago
originally posted on RTIC Outdoors
Zipper sucks, first time use doesn’t zip tight. Leaks like crazy
30 can cooler
3 out of 5 stars
Raymond K. - 2 months ago
originally posted on RTIC Outdoors
The shoulder strap clips are weak break very easy plastic clips were so much stronger have to use old one zipper is very tight my last one broke but the cooler was fine need to upgrade these 2 things
Leaks
1 out of 5 stars
Thumbs down graphic, would not recommend
gago - 2 months ago, Verified purchaser
Leaks. Broken zipper
Perfect for a beach day.
5 out of 5 stars
Daniel D. - 2 months ago
originally posted on RTIC Outdoors
Perfect for a beach day. A few drinks and sandwiches. Snack. Ice barely melted.
Overall a great cooler
5 out of 5 stars
Adam B. - 2 months ago
originally posted on RTIC Outdoors
Nice looking cooler and great price. I bought my cooler because I was impressed by my buddy's cooler when we went to the beach it keep ice a long time . Very durable
Great product. Great color. Size
5 out of 5 stars
Trinity K. - 2 months ago
originally posted on RTIC Outdoors
Great product. Great color. Size is great, everything I need for my river outings! Light weight
nice size
4 out of 5 stars
Rebecca H. - 2 months ago
originally posted on RTIC Outdoors
Great size and made great. The personalization looks cheap
Cutest little cooler
5 out of 5 stars
Laura L. - 2 months ago
originally posted on RTIC Outdoors
This cooler is fantastic! It looks great and works even better. The zipper is a little tough to run on the track but if I keep it oiled which they suggest it works great. I take it on my paddle board and on road trips
New Cooler
5 out of 5 stars
Barb B. - 2 months ago
originally posted on RTIC Outdoors
Ice was still solid after a 4-hour beach day. Roomy and not too heavy. Love the color selection.
Love our new cooler. It
5 out of 5 stars
ROXANNE J. - 2 months ago
originally posted on RTIC Outdoors
Love our new cooler. It works great for being on the boat or on the beach for the day.
8can cooler
1 out of 5 stars
Jon P. - 2 months ago
originally posted on RTIC Outdoors
Looking for something to hook to the back of our kayaks. This seems to be the winner. Cooler is built sturdy. Cooler has worked well.
Zipper broke
1 out of 5 stars
Jeffrey L. - 2 months ago
originally posted on RTIC Outdoors
Zipper already broke, just after the year warranty. didn't use it enough for this to happen already. Did all the greasing of the zipper, will not be purchasing another soft cooler again.
50 Can Cooler
5 out of 5 stars
Stephanie C. - 2 months ago
originally posted on RTIC Outdoors
We are finding that the larger cooler really meets our needs. We live in a warm climate. This larger cooler comes in very handy for frozen foods from warehouse and grocery shopping runs.
Broken Zipper
1 out of 5 stars
Charles D. - 2 months ago
originally posted on RTIC Outdoors
I bought this cooler 2 months ago and the zipper has completely broken
12 can Ultra Soft Cooler
5 out of 5 stars
Ashley S. - 2 months ago
originally posted on RTIC Outdoors
Love my cooler, we have 3 different sizes. Rtic coolers are great! Keep ice for a long time.