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RTIC Outdoors 30 Cans Soft Sided Cooler - 2 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 3 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 4 of 4
RTIC Outdoors 30 Cans Soft Sided Cooler - 1 of 4

RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Blue/Grey

$129.99

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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure

Description

The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 40 can sizes.

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973443
UPC: 857586006113
Item Number (DPCI): 337-01-3771
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
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Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This cooler is designed for versatility and convenience, making it ideal for outdoor adventures, beach trips, and family outings. Guests appreciate its ability to keep drinks cold for extended periods, with many noting its sturdy construction and ample storage space. However, some have experienced issues with the zipper, which can be difficult to operate. Overall, it offers a great balance of functionality and style, perfect for those who enjoy spending time outdoors.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4243 reviews
    33% would recommend
    6 recommendations
    5 out of 5 stars
    23 July, 2026
    originally posted on RTIC Outdoors
    Image

    Great cooler!

    Great all a round cooler! Keeps things cold, not too big, and travels well!!
    Jeff K.
    Did you find this review helpful?
    5 out of 5 stars
    22 July, 2026Verified purchase

    (no review title)

    It looks like it will be perfect for boating!
    Did you find this review helpful?
    4 out of 5 stars
    21 July, 2026
    originally posted on RTIC Outdoors
    Image

    20 can

    Works well keeps items cold. 20 cans means cans only very little room for ice
    Cody V.
    Did you find this review helpful?
    5 out of 5 stars
    21 July, 2026
    originally posted on RTIC Outdoors
    Image

    Great cooler

    This is the second cooler I have customized and I’m not disappointed! Great quality, usability and love the Red,White and Blue!!
    Dave H.
    Did you find this review helpful?
    4 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Good but not great

    This unit was priced well and it does perform in terms of ice life. My beef is the zipper; really tough to pull even though I used the lube they sent and just yesterday it jumped the track. After several "rezips", I got it back on track but fear its just gonna happen again.
    Richard K.
    Did you find this review helpful?
    4 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Well built but didn’t keep

    The cooler was built like a tank. So cute and matched the rolling 52 qt one I bought. Ultimately, I decided to return it. It was a little too boxy and uncomfortable under my arm to carry. I also didn’t love that it requires two hands to operate the zipper. I think for me I’m personally less concerned about true waterproof entrance (zipper) to the cooler and more concerned with ease of access. I think I may go with another model that has a magnetic lid that’s easier to get in and out of.
    Gail B.
    Did you find this review helpful?
    4 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Zipper

    Cooler is great. . . . The zipper is always the problem
    Robert H.
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Great beach bag

    Plenty of room for drinks and snacks, love waterproof zipper, can jump off boat, float it to shore, no leaks!
    Dan M.
    Did you find this review helpful?
    4 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Broken hinge on strap.

    Everything is as expected EXCEPT for the strap. The 360 degree hinge on the clip broke on our first use.
    G F.
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Red white and blue

    our second cooler. The first one lasted about 5 years and the zipper broke.
    Peter A.
    Did you find this review helpful?
    1 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Don’t Buy This

    I’ve used this for less than two months and the zipper has already busted.
    Brandy K.
    Did you find this review helpful?
    5 out of 5 stars
    19 July, 2026
    originally posted on RTIC Outdoors
    Image

    It’s great

    It is perfect for my needs. It is very durable. It took a little longer to get to me than I had hoped. But they is USPS fault not RTICs fault
    Did you find this review helpful?
    5 out of 5 stars
    18 July, 2026
    originally posted on RTIC Outdoors
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    50 Can Soft Cooler

    This is a replacement for a cooler we really liked but whose zipper failed. We're hoping this zipper is a better design and holds up better. The previous cooler was very sturdy (except the zipper) and a good size for our camping trips.
    Trevor H.
    Did you find this review helpful?
    5 out of 5 stars
    18 July, 2026
    originally posted on RTIC Outdoors
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    Needed new cooler to fit in new car

    Needed to purchase due to old cooler wouldn't fit between the seats of our new vehicle. Rtic had the right fit, now we're ready for road trips!
    Frank S.
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2026
    originally posted on RTIC Outdoors
    Image

    New cooler

    I just wished it came in the came. A more robust zipper would be helpful to.
    William T.
    Did you find this review helpful?
    5 out of 5 stars
    16 July, 2026
    originally posted on RTIC Outdoors
    Image

    Perfect for taking out on

    Perfect for taking out on the boat for a fun weekend
    Philip B.
    Did you find this review helpful?
    5 out of 5 stars
    16 July, 2026
    originally posted on RTIC Outdoors
    Image

    Love this cooler

    This cooler is awesome. I bought it specifically to go paddle boarding and the pink is so curly and fun. It’s a perfect.
    Calli G.
    Did you find this review helpful?
    5 out of 5 stars
    15 July, 2026
    originally posted on RTIC Outdoors
    Image

    Great Cooler

    Tons of room, sturdy & keeps cans cold for a long time. We purchased the ice packs & used 1 with a small bag of ice. The remaining cans & water were still cold a couple of days after boating.
    Teresa A.
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026
    originally posted on RTIC Outdoors
    Image

    Perfect Size/Weight

    Loaded the cooler up and went on a day trip to the beach. It was the perfect size and weight for me to carry. The drinks inside were nice and cold all day there was even ice in the cooler the next morning. Put ziplock bags of food in the cooler on the way home and it stayed fresh and dry. Love it!
    Kathy S.
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026
    originally posted on RTIC Outdoors
    Image

    50 cans

    It’s nice but I probably should have gotten the smaller one
    Teddy M.
    Did you find this review helpful?

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