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RTIC Outdoors 30 Cans Soft Sided Cooler - 2 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 3 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 4 of 4
RTIC Outdoors 30 Cans Soft Sided Cooler - 1 of 4

RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Blue/Grey

$129.99

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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure

Description

The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 40 can sizes.

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Vinyl
Number of Beverage Cans Held: 30
Capacity (Volume): 20 Quart
Material: Vinyl
Care & Cleaning: Spot or Wipe Clean
TCIN: 89973443
UPC: 857586006113
Item Number (DPCI): 337-01-3771
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
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Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This cooler is a versatile choice for outdoor activities, perfect for family outings, beach trips, and picnics. Guests appreciate its durability and effective cold retention, keeping drinks chilled for extended periods. The design is well-suited for easy transport, making it a reliable companion for adventures. However, some guests have noted concerns about the zipper's functionality and the cooler's size for larger gatherings. Overall, it offers great value for everyday use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4295 reviews
    33% would recommend
    6 recommendations
    5 out of 5 stars
    15 August, 2026
    originally posted on RTIC Outdoors
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    Cooler

    Only used it twice but so far so good. Had one I used for years but top finally came apart. Looking for years with this one.
    Rodney H.
    Did you find this review helpful?
    5 out of 5 stars
    12 August, 2026
    originally posted on RTIC Outdoors
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    Just what we needed

    This was a replacement of our less insulated cooler and it served its purpose. It has been primarily used in summer tournaments where we needed it the most. Out in the heat it kept our items nice and cold. It is nearly identical in interior space to our previous cooler but obviously larger because of the insulation. The empty cooler weight is fine but manageable when filled with items and ice. I normally kept in our wagon. The zipper does take a bit of force to use but not to the point that it can’t be moved. The pocket up front is useful but limited. Storage for non-perishables such as forks would have been nice but we would have to opt for the hard cooler instead which adds weight. An easy access cover would make it more convenient but we would sacrifice the insulation. Overall, we’re happy with it despite not having some convenient features such as storage.
    Jojo C.
    Did you find this review helpful?
    2 out of 5 stars
    11 August, 2026
    originally posted on RTIC Outdoors
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    Zipper broke after 5 uses

    Title says it all. Gave it two stars because it kept drinks cool but the zipper began catching on the first use and broke after a handful of times. I did not use it frequently and kept it clean and indoors. Tried to file a warranty claim but it was past the year warranty. I would buy elsewhere.
    Danny R.
    Did you find this review helpful?
    1 out of 5 stars
    10 August, 2026
    originally posted on RTIC Outdoors
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    um. wow. keep looking

    Sadly, I've bought two. They do not keep ice for days . . . not even close and the zipper just falls apart. I'm stunned. My next email will be asking for a refund.
    Gina G.
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2026
    originally posted on RTIC Outdoors
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    20 Can Soft Cooler

    Great size and keeps drinks cold for a long time! Love the personalization option too!
    Nancy P.
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2026
    originally posted on RTIC Outdoors
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    Awesome cooler for beach day!

    The 50 can cooler and xl Ice packs were excellent for our all day beach day in the hot sun!
    alysabeth c.
    Did you find this review helpful?
    1 out of 5 stars
    10 August, 2026
    originally posted on RTIC Outdoors
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    30 Can Ultra-Tough Soft Cooler

    Not as good as the older soft coolers. The bottom of the new one sweats. My old one never did that.
    Kenton R.
    Did you find this review helpful?
    2 out of 5 stars
    9 August, 2026
    originally posted on RTIC Outdoors
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    Heavier than expected. Zippers are

    Heavier than expected. Zippers are hard to zip and unzip
    Chelsea W.
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    5 out of 5 stars
    8 August, 2026
    originally posted on RTIC Outdoors
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    Excellent

    Our last one failed because the zipper separated, but it lasted 6 years. . As long as the zipper holds out, and I can get another 7-8 years, I’ll keep buying them.
    Chris B.
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2026
    originally posted on RTIC Outdoors
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    Great!

    Such a great cooler. Easy to open and close. Love the color and keeps everything cold!!
    Karen H.
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2026
    originally posted on RTIC Outdoors
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    Soft coller

    Good cooler for the price and vary durable. Get complaints when i bring it with me to places
    Rocky A.
    Did you find this review helpful?
    1 out of 5 stars
    6 August, 2026
    originally posted on RTIC Outdoors
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    Doesn’t keep Ice

    We’ve not had any luck with this cooler. Ice doesn’t last longer than a day.
    Kayla K.
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    5 out of 5 stars
    5 August, 2026
    originally posted on RTIC Outdoors
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    Nice Cooler!

    Nice cooler for the price. Keeps everything cold and iced for rounds of golf. Haven't filled it for a long term ice check yet.
    Bob W.
    Did you find this review helpful?
    1 out of 5 stars
    4 August, 2026
    originally posted on RTIC Outdoors
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    Good Value Product

    Cooler maintained food and beverage products cold for a whole day trip with minimal concerns about getting too hot or needing to replace ice. However, we found that the zipper can be difficult to operate at times. After cleaning the zipper with warm water and soap, then using the provided lubricant the condition improved but still occasionally had difficulty opening and one on occasion the teeth even sealed crooked causing additional difficulty with opening and closing. Currently waiting for approval to return unit but status is still pending .
    Bradley K.
    Did you find this review helpful?
    5 out of 5 stars
    4 August, 2026
    originally posted on RTIC Outdoors
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    Review

    It’s a replacement for one that finally failed, if I wasn’t happy with articles , wouldn’t have purchased another.
    george r.
    Did you find this review helpful?
    1 out of 5 stars
    3 August, 2026
    originally posted on RTIC Outdoors
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    Awesome cooler

    Bought as a gift for my husband. He loved it. Packed all his beers for himself and his buddies for the boat and beach. . buy this!
    Caitlin L.
    Did you find this review helpful?
    5 out of 5 stars
    1 August, 2026
    originally posted on RTIC Outdoors
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    My cooler

    This is perfect for running with my grand kids. It holds more than you think
    Anna S.
    Did you find this review helpful?
    5 out of 5 stars
    30 July, 2026
    originally posted on RTIC Outdoors
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    Great Cooler – Sturdy, Stylish & Perfect Size!

    I'm very happy with my 20 Can Ultra-Tough Soft Cooler, Patriot! It's well made, durable, and the perfect size for day trips, picnics, or everyday use. It keeps everything organized and looks great, too. The only thing I would change is the white straps-they're nice looking, but I'm a little worried they'll show dirt over time. Other than that, it's an excellent cooler, and I would definitely recommend it!
    Shelly T.
    Did you find this review helpful?
    5 out of 5 stars
    30 July, 2026
    originally posted on RTIC Outdoors
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    Really AWESOME!

    This cooler is built SO well! We are seniors and bought the bigger one for picnics, boat trips and to use as a cooler when friends come over. for cans and bottles of drinks. When it is full it is rather heavy for just one of us to carry but it has nice handles on both ends plus the carrying strap so we both carry it. We can take it with us on our kayak trips, too, since it's waterproof. It's truly a perfect cooler all the way around. So glad we got the bigger one.
    Annie B.
    Did you find this review helpful?
    1 out of 5 stars
    30 July, 2026
    originally posted on RTIC Outdoors
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    Zippers

    I have been using this everyday since I got it. The zippers are already coming apart and its separating. very poor quality, so far the 20 can is holing up ok.
    Aaron S.
    Did you find this review helpful?

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