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RTIC Outdoors 30 Cans Soft Sided Cooler - 2 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 3 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 4 of 4
RTIC Outdoors 30 Cans Soft Sided Cooler - 1 of 4

RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Blue/Grey

$129.99

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Return this item by mail or in store within 90 days for a full refund.
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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure

Description

The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 40 can sizes.

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973443
UPC: 857586006113
Item Number (DPCI): 337-01-3771
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
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Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This cooler is a versatile companion for outdoor activities, offering impressive insulation that keeps drinks cold for extended periods. Guests appreciate its lightweight design and ample capacity, making it ideal for beach trips, picnics, and sporting events. However, some have experienced issues with the zipper, which can be difficult to operate. Overall, it is a solid choice for those seeking a reliable cooler for various adventures.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4188 reviews
    33% would recommend
    6 recommendations
    3 out of 5 stars
    7 July, 2026
    originally posted on RTIC Outdoors
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    Okay cooler

    Needed a new cooler for the beach . This cooler was just ok . The ice melted in about 6 hrs . It was kept in the lower deck of the beach house lots of shade Maybe RTIC hard coolers are better
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2026
    originally posted on RTIC Outdoors
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    RTIC

    My husband loves his new cooler. He loves the fact that he can keep his beer on ice for hours.
    lori G.
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2026
    originally posted on RTIC Outdoors
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    My husband loved it!

    This was a Father's Day gift to replace his old RTIC cooler; the only thing wrong with the older cooler was the zipper had worn out! This cooler was a MUST HAVE for traveling, recreation and working in the garden!
    LAURA G.
    Did you find this review helpful?
    5 out of 5 stars
    5 July, 2026
    originally posted on RTIC Outdoors
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    Great upgrade!

    I decided it was time to upgrade our old soft side cooler & I am so glad we did!! This is perfect! Drinks were kept cold all day in the hot sun! It zips easily! I do agree the front zipper pocket is hard to use but i dont mind it
    REBECCA S.
    Did you find this review helpful?
    1 out of 5 stars
    4 July, 2026
    originally posted on RTIC Outdoors
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    Just what I needed

    This ice chest is perfect for on the go with the grandkids or for quick excursions to the park or game. It’s durable at competitive pricing.
    Miguel B.
    Did you find this review helpful?
    5 out of 5 stars
    3 July, 2026
    originally posted on RTIC Outdoors
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    Best

    Love it, priced good, it's my airplane travel cooler, for back country flying.
    David G.
    Did you find this review helpful?
    5 out of 5 stars
    3 July, 2026
    originally posted on RTIC Outdoors
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    Freezes pop in Arizona summertime!

    I live in Arizona. I travel with pop and water on every car trip. Cooler sits behind the front passenger seat, and I can reach back and get a cold one anytime I want. I never zip it. I use ice packs, and after 3 hours in the cooler, the pop is starting to freeze! In the cooler months, I will have to use less ice packs to stop them from freezing solid. Just the size and insulation I was looking for. For me, a magnetic top would be nice, but it's freezing stuff without it.
    Dave P.
    Did you find this review helpful?
    5 out of 5 stars
    2 July, 2026
    originally posted on RTIC Outdoors
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    Great cooler! Keeps drinks cold

    Great cooler! Keeps drinks cold and easy to tote! Just the right size. 👍🏼
    Amanda B.
    Did you find this review helpful?
    5 out of 5 stars
    2 July, 2026
    originally posted on RTIC Outdoors
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    Best cooler

    We now have one in all sizes. This one is perfect for beverages but leaves plenty of room on top for food. We love how slim it is and fits between seats on the boat without scratching the seats with hinges on transitional coolers!
    Catherine S.
    Did you find this review helpful?
    4 out of 5 stars
    1 July, 2026
    originally posted on RTIC Outdoors
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    Tough zipper

    I love the size of the cooler. It is easy to carry. The zipper requires my full concentration and two hands. One hand to hold the ice chest in place and the other to move the zipper. The instructions say to put in as much ice as you have of cold goods. Then it would become a tiny 10 can cooler. I put in much less ice. My drinks and food items lasted for 3 days.
    julie H.
    Did you find this review helpful?
    5 out of 5 stars
    29 June, 2026
    originally posted on RTIC Outdoors
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    Can't have enough

    My 3rd 30 can soft sided cooler because I use them so much I always need 1 more.
    Stephen C.
    Did you find this review helpful?
    5 out of 5 stars
    27 June, 2026
    originally posted on RTIC Outdoors
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    Graduation Gift

    Purchased this for a graduation gift and they loved it. Chose this size because I had purchased the same one for my son for Christmas as he was very pleased with it.
    Denise B.
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on RTIC Outdoors
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    Great cooler

    Great look to this cooler. The construction seems to be good quality and will hold up. Hopefully I can get this cooler to the islands soon. Keep up the outstanding work.
    Wesley B.
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on RTIC Outdoors
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    Awesome cooler

    It’s looks great and kept ice for two days. Love it
    J R.
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on RTIC Outdoors
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    Chill leak proof bag

    I love this bag because it keep ice and my beverages cold. It is the perfect size for going out to the lake for a day or two. Ice stays frozen longer then it has with other bags I've had. When I first got it the zipper moved a little harder then I had expected, but there was a small tube of silicone lube that came with. I applied it to both sides of the zipper and it made a tremendous improvement. It move harder then other brands because the zipper doesn't leak when bag tips over. This bag will not disappoint you and you will be a proud owner. The 30 can won't literally hold 30 cans, but it is probably good for 20 cans plus a decent amount of ice to keep it chilled.
    Matt W.
    Did you find this review helpful?
    4 out of 5 stars
    23 June, 2026
    originally posted on RTIC Outdoors
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    Camo 30 can soft cooler

    I like it, but not as well as the construction of the pro soft side.
    Laura B.
    Did you find this review helpful?
    5 out of 5 stars
    23 June, 2026
    originally posted on RTIC Outdoors
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    20 can soft cooler

    This is a gift to my wife ( lives overseas) so she’ll have to wait until I get there , but I have already showed her and she LOVED IT !! So all I need is to make it there as soon as possible !
    Jorge H.
    Did you find this review helpful?
    5 out of 5 stars
    21 June, 2026
    originally posted on RTIC Outdoors
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    Great Value, Awesome Cooler

    Highly recommended,I really like it, is well built and it looks nice, price is excellent value,and the two free tumblers that I received with my purchase are awesome.
    Raymundo R.
    Did you find this review helpful?
    1 out of 5 stars
    21 June, 2026
    originally posted on RTIC Outdoors
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    LOVE

    Love my soft cooler!! It’s the best purchase and so stinking cute! I get so many compliments!
    Lauren A.
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on RTIC Outdoors
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    Super good container

    I love all of my Rtic products. I've only ever needed new cooler when the zipper goes
    Davin D.
    Did you find this review helpful?

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