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RTIC Outdoors 30 Cans Soft Sided Cooler - 2 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 3 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 4 of 4
RTIC Outdoors 30 Cans Soft Sided Cooler - 1 of 4

RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Blue/Grey

$129.99

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Return this item by mail or in store within 90 days for a full refund.
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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure

Description

The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 40 can sizes.

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973443
UPC: 857586006113
Item Number (DPCI): 337-01-3771
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
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Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This cooler is designed for versatility and convenience, making it ideal for outdoor adventures, beach trips, and family outings. Guests appreciate its ability to keep drinks cold for extended periods, with many noting its sturdy construction and ample storage space. However, some have experienced issues with the zipper, which can be difficult to operate. Overall, it offers a great balance of functionality and style, perfect for those who enjoy spending time outdoors.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4260 reviews
    33% would recommend
    6 recommendations
    5 out of 5 stars
    28 July, 2026
    originally posted on RTIC Outdoors
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    50 can soft cooler

    Great cooler. Purchased for the boat. Held ice for the weekend. Used one bag of ice and some frozen water bottles wich were still frozen at the end of the weekend and the drinks were really cold. Will be purchasing smaller one just to separate the food and for lunch at work.
    Manuel M.
    Did you find this review helpful?
    1 out of 5 stars
    28 July, 2026
    originally posted on RTIC Outdoors
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    The Last Cooler You’ll Ever Need to Buy

    This cooler is an absolute workhorse. I’ve thrown it in the back of the truck, taken it through some hot days, and used it out on the water, and it hasn't let me down once. The cold retention is top-tier. It keeps everything ice-cold for days on end without any issues. The build quality feels completely indestructible—heavy-duty latches, a rock-solid seal, and a rugged frame that can take a serious beating and keep right on working. If you're looking for a tough, reliable cooler that delivers great ice retention and serious durability without the ridiculous markup, this is definitely it. Worth every penny!
    Did you find this review helpful?
    5 out of 5 stars
    28 July, 2026
    originally posted on RTIC Outdoors
    Image

    Perfect Pool / River Cooler

    My wife wanted a cooler for Pool and Creek trips this summer. This one 100% fits the bill. I chose the 20 can size and she loves it! So do I! It fits exactly what we need for a day at the pool or creek and keeps everything perfectly cool. The Kids have been using it for their Ice bucket at their snow cone stand. Great purchase, well made, and good value. Thanks RTIC
    Ian A.
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on RTIC Outdoors
    Image

    Great cooler

    I previously bought and owned a 20 can soft side. I upgraded to the 30 can and just took it on a rafting trip this past weekend. It held ice all day, held plenty of drinks. There was even still room for some snacks and it performed flawlessly. Can't recommend this company or these coolers enough. .
    Nathan N.
    Did you find this review helpful?
    1 out of 5 stars
    25 July, 2026
    originally posted on RTIC Outdoors
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    grommet ripped

    grommet on one side ripped after 3 uses of the cooler and zipper does not close the cooler entirely every time the cooler is zipped shut
    Mikalah C.
    Did you find this review helpful?
    5 out of 5 stars
    25 July, 2026
    originally posted on RTIC Outdoors
    Image

    Love this cooler

    This is my go to cooler for events parties and travel!
    Mike G.
    Did you find this review helpful?
    5 out of 5 stars
    25 July, 2026
    originally posted on RTIC Outdoors
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    Extra Large Cooler

    This is a great size for hauling containers and some cans and bottles. Cool colors too!
    Jim Z.
    Did you find this review helpful?
    3 out of 5 stars
    24 July, 2026
    originally posted on RTIC Outdoors
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    30 can cooler

    Seems well built but did not hold ice for more than a day. I had it pre-chilled and put cold drinks and a couple of frozen water bottles. It didn’t last the day.
    Brian A.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 July, 2026
    originally posted on RTIC Outdoors
    Image

    Great Cooler

    I took this cooler on the back of my motorcycle from Texas to Wisconsin in 100 degree weather. Each destination our drinks were Ice cold. On trip to Wisconsin and the trip back to Texas
    Melinda S.
    Did you find this review helpful?
    1 out of 5 stars
    23 July, 2026
    originally posted on RTIC Outdoors
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    Poor quality

    I had high hopes for this cooler, but unfortunately doesn’t hold ice through out even a couple hours. Turns to water.
    Dakota L.
    Did you find this review helpful?
    5 out of 5 stars
    23 July, 2026
    originally posted on RTIC Outdoors
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    Great cooler!

    Great all a round cooler! Keeps things cold, not too big, and travels well!!
    Jeff K.
    Did you find this review helpful?
    5 out of 5 stars
    22 July, 2026Verified purchase

    (no review title)

    It looks like it will be perfect for boating!
    Did you find this review helpful?
    4 out of 5 stars
    21 July, 2026
    originally posted on RTIC Outdoors
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    20 can

    Works well keeps items cold. 20 cans means cans only very little room for ice
    Cody V.
    Did you find this review helpful?
    5 out of 5 stars
    21 July, 2026
    originally posted on RTIC Outdoors
    Image

    Great cooler

    This is the second cooler I have customized and I’m not disappointed! Great quality, usability and love the Red,White and Blue!!
    Dave H.
    Did you find this review helpful?
    4 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Good but not great

    This unit was priced well and it does perform in terms of ice life. My beef is the zipper; really tough to pull even though I used the lube they sent and just yesterday it jumped the track. After several "rezips", I got it back on track but fear its just gonna happen again.
    Richard K.
    Did you find this review helpful?
    4 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Well built but didn’t keep

    The cooler was built like a tank. So cute and matched the rolling 52 qt one I bought. Ultimately, I decided to return it. It was a little too boxy and uncomfortable under my arm to carry. I also didn’t love that it requires two hands to operate the zipper. I think for me I’m personally less concerned about true waterproof entrance (zipper) to the cooler and more concerned with ease of access. I think I may go with another model that has a magnetic lid that’s easier to get in and out of.
    Gail B.
    Did you find this review helpful?
    4 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
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    Zipper

    Cooler is great. . . . The zipper is always the problem
    Robert H.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Great beach bag

    Plenty of room for drinks and snacks, love waterproof zipper, can jump off boat, float it to shore, no leaks!
    Dan M.
    Did you find this review helpful?
    4 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Broken hinge on strap.

    Everything is as expected EXCEPT for the strap. The 360 degree hinge on the clip broke on our first use.
    G F.
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2026
    originally posted on RTIC Outdoors
    Image

    Red white and blue

    our second cooler. The first one lasted about 5 years and the zipper broke.
    Peter A.
    Did you find this review helpful?

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