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RTIC Outdoors 30 Cans Soft Sided Cooler - 2 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 3 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 4 of 4
RTIC Outdoors 30 Cans Soft Sided Cooler - 1 of 4

RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Blue/Grey

$129.99

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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure

Description

The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 40 can sizes.

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Vinyl
Number of Beverage Cans Held: 30
Capacity (Volume): 20 Quart
Material: Vinyl
Care & Cleaning: Spot or Wipe Clean
TCIN: 89973443
UPC: 857586006113
Item Number (DPCI): 337-01-3771
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
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Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The cooler has received mixed feedback from guests, with many praising its ability to keep drinks cold for extended periods and its durable construction. However, the zipper mechanism has been a significant concern, with numerous reports of it breaking or being difficult to operate. Despite these issues, guests appreciate the cooler's size and versatility for various activities, making it a popular choice for outdoor adventures and day trips.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4328 reviews
    33% would recommend
    6 recommendations
    5 out of 5 stars
    7 September, 2026
    originally posted on RTIC Outdoors
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    Good cooler

    Great price, put the silicone on the zipper- makes a difference. Appears to be well made. Time will tell. Happy with purchase.
    John B.
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    5 out of 5 stars
    6 September, 2026
    originally posted on RTIC Outdoors
    Image

    Great Product!

    As always, superior quality at a reasonable price!
    Carl C.
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    2 out of 5 stars
    5 September, 2026
    originally posted on RTIC Outdoors
    Image

    Zipper literally falls apart

    The rubber material of the zipper literally crumbles after four to five years, even if the bag is rarely used. This renders it unzipable and most unusable because it won’t retain cold for nearly as long. (The bag is stored in a garage cabinet in California and has been used only three to four times a year. )
    Aaron R.
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    5 out of 5 stars
    4 September, 2026
    originally posted on RTIC Outdoors
    Image

    Cooler Replacement

    I had bought this cooler to replace one I had purchased years ago. The old one was falling apart at the seems. The soft sided coolers are amazing. I use them in my business to transport frozen packages of smoked meats to my customers. It will keep the meat frozen for a very long time. Very easy to carry with the handles or the shoulder strap. Quick shipping as well.
    Jeff L.
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    1 out of 5 stars
    4 September, 2026
    originally posted on RTIC Outdoors
    Image

    Great Cooler

    Didn’t want to spend big bucks on other name brands this does everything I need it to and keeps everything cold! Perfect for a trip to the beach
    Richard B.
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    3 out of 5 stars
    3 September, 2026
    originally posted on RTIC Outdoors
    Image

    Love this cooler ONLY LASTS TWO YEARS

    We love this cooler so much we have bought it three times as my husbands lunch cooler but sadly this third one just crashed and burned FOR THE SAME REASON! The zipper failed AGAIN! Every two years ago the zippers go on these. The rtic products are great and we have some amazing bigger coolers but I might advise getting a yeti instead of this until they fix the zipper on this.
    Trista L.
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    1 out of 5 stars
    31 August, 2026
    originally posted on RTIC Outdoors
    Image

    Poor zippers

    Do not buy as the zipper will break within a year or two. Terrible design the cooler is nice. They shouldve used a zipper like the yeti does as this waterproof zipper is awful.
    Kyle
    Did you find this review helpful?
    2 out of 5 stars
    29 August, 2026
    originally posted on RTIC Outdoors
    Image

    Awesome Cooler-Bad Zipper

    Had to add metal clips to open & close
    M B.
    Did you find this review helpful?
    2 out of 5 stars
    29 August, 2026
    originally posted on RTIC Outdoors
    Image

    Not a good cooler

    I've purchased a lot of stuff from this company and came to trust their product. I purchased this cooler to replace an older worn out little bit smaller cooler I had. I hate this cooler the zipper is almost impossible to work, the pouch on the front of the cooler is useless the handles are not user friendly and it would be nice if there was a carry handle in the middle of the lid or something. Not well designed poor design and functionality for RTIC as a brand!
    CHRIS
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    1 out of 5 stars
    29 August, 2026
    originally posted on RTIC Outdoors
    Image

    Not worth it. .

    I had my 20 can cooler for 2 months and used it maybe twice. The zipper pull broke. Rtic replaced it free of charge. Thanks. Fast forward to almost 2 years in. Maybe used it 8-10 times now? Used the Rtic lubricant a few times to keep the zipper running smoothly. Went to open it and the entire end of the zipper ripped. . the actual sealant material. I would NOT recommend these. I was offered 10% off a new one when I contacted Rtic. Why would I purchase another one?!?! The other one we have had a year longer had the zipper just fall apart on it. 2 in 3 years! Not a fan.
    P
    Did you find this review helpful?
    5 out of 5 stars
    27 August, 2026
    originally posted on RTIC Outdoors
    Image

    Quality

    Very happy with my purchase so far appears to be a very quality made product
    Daniel L.
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    5 out of 5 stars
    27 August, 2026
    originally posted on RTIC Outdoors
    Image

    Working great

    All I have heard since I bought this is: "I love that cooler! Where did you get it? I need one of those!" I needed a cooler to put emergency meds in for my athletes as it is too hot to leave them out to bake in the sun. It's perfect to keep them dry while allowing an ice pack to keep them cool. It also helps that it isn't in our school colors so it is easier for the kids to find on a busy football sideline. I actually decided to keep them in it 24/7 as the AC isn't working correctly inside the school either. Zipper works great with liberal application of the zipper lubricant.
    Lexie S.
    Did you find this review helpful?
    2 out of 5 stars
    27 August, 2026
    originally posted on RTIC Outdoors
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    30 can cooler

    I have the 12 can one and haven't had any problems. I purchased the 30 can one and the zipper is shot. Used the lube, but the rubber over mode started to flake and jam. It still keeps ice. Maybe the one I got was in the warehouse too long. Like others stated, they need to correct this problem.
    Ken
    Did you find this review helpful?
    2 out of 5 stars
    25 August, 2026
    originally posted on RTIC Outdoors
    Image

    Led not good

    We had this cooler for several years. The lid is coming off at the seem. Disappointing. We really liked it. Should not have happened.
    Tim F.
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    1 out of 5 stars
    24 August, 2026
    originally posted on RTIC Outdoors
    Image

    Love the cooler. The zipper breaks

    The zipper breaks and then you have a unusable cooler. I will not buy another rtic soft side cooler. All 4 of my coolers had this issue with the zipper.
    Diego L.
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    1 out of 5 stars
    23 August, 2026
    originally posted on RTIC Outdoors
    Image

    Very poor quality

    Very poor quality; the zipper mechanism doesn't work and broke the second time I used it. I do not recommend it don't waste your money on this product.
    Cesar
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2026
    originally posted on RTIC Outdoors
    Image

    Great for work

    Great for work , Keeps my drinks ice cold, Even after work I stoped and got a qaurt of ice-cream and put it in my cooler and it still had frost on it once I arrived. Absolutely a great cooler!
    Jacob D.
    Did you find this review helpful?
    1 out of 5 stars
    22 August, 2026
    originally posted on RTIC Outdoors
    Image

    Soft cooler zipper broke after only a few uses!

    Beware that the zipper on the soft cooler is terrible. I’m way outside my warranty window but only sure the cooler a handful of times and the zipper came apart rendering the cooler useless. For this price I would expect the quality to hold up. Less than 10 uses and it’s useless. Extremely disappointing.
    Rob M.
    Did you find this review helpful?
    1 out of 5 stars
    22 August, 2026
    originally posted on RTIC Outdoors
    Image

    DO NOT BUY THESE COOLERS.

    The zippers are very difficult to operate and often fail in my opinion. Rtic will not stand by their products.
    Jeff C.
    Did you find this review helpful?
    1 out of 5 stars
    20 August, 2026
    originally posted on RTIC Outdoors
    Image

    Horrible design for the price!

    Not worth the price! Zipper sucks. Extremely tough to open and close without needing to hold it down! Especially while hands are full at the beach. You need to two hands to open and close the cooler and pocket too tight to fit anything in it. Ridiculous too expensive for horrible design
    JENNIFER B.
    Did you find this review helpful?

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