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RTIC Outdoors 30 Cans Soft Sided Cooler - 2 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 3 of 4RTIC Outdoors 30 Cans Soft Sided Cooler - 4 of 4
RTIC Outdoors 30 Cans Soft Sided Cooler - 1 of 4

RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Blue/Grey

$110.49 reg $129.99
Sale save $19.50 (15% off)

In Stock

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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure

Description

The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 40 can sizes.

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973443
UPC: 857586006113
Item Number (DPCI): 337-01-3771
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

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Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What materials are used in the cooler's construction?

submitted by AI Shopping Assistant - 3 months ago

  • A: The cooler is made with a durable vinyl material for both its exterior and interior.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the interior dimensions of the cooler?

submitted by AI Shopping Assistant - 3 months ago

  • A: The interior dimensions are 9 inches in height, 13 inches in width, and 9.5 inches in depth.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the capacity of the cooler?

submitted by AI Shopping Assistant - 3 months ago

  • A: The cooler has a capacity of 20 quarts, which can hold up to 30 beverage cans.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the weight of the cooler?

submitted by AI Shopping Assistant - 3 months ago

  • A: The cooler weighs 6 pounds, making it relatively lightweight and portable.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How should I clean the cooler?

submitted by AI Shopping Assistant - 3 months ago

  • A: You can clean the cooler by washing it with soap and water for maintenance.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated
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Guests are saying

This cooler is a versatile companion for outdoor activities, offering impressive insulation that keeps drinks cold for extended periods. Guests appreciate its lightweight design and ample capacity, making it ideal for beach trips, picnics, and sporting events. However, some have experienced issues with the zipper, which can be difficult to operate. Overall, it is a solid choice for those seeking a reliable cooler for various adventures.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4171 reviews
    33% would recommend
    6 recommendations
    5 out of 5 stars
    27 June, 2026
    originally posted on RTIC Outdoors
    Image

    Graduation Gift

    Purchased this for a graduation gift and they loved it. Chose this size because I had purchased the same one for my son for Christmas as he was very pleased with it.
    Denise B.
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on RTIC Outdoors
    Image

    Great cooler

    Great look to this cooler. The construction seems to be good quality and will hold up. Hopefully I can get this cooler to the islands soon. Keep up the outstanding work.
    Wesley B.
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on RTIC Outdoors
    Image

    Awesome cooler

    It’s looks great and kept ice for two days. Love it
    J R.
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on RTIC Outdoors
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    Chill leak proof bag

    I love this bag because it keep ice and my beverages cold. It is the perfect size for going out to the lake for a day or two. Ice stays frozen longer then it has with other bags I've had. When I first got it the zipper moved a little harder then I had expected, but there was a small tube of silicone lube that came with. I applied it to both sides of the zipper and it made a tremendous improvement. It move harder then other brands because the zipper doesn't leak when bag tips over. This bag will not disappoint you and you will be a proud owner. The 30 can won't literally hold 30 cans, but it is probably good for 20 cans plus a decent amount of ice to keep it chilled.
    Matt W.
    Did you find this review helpful?
    4 out of 5 stars
    23 June, 2026
    originally posted on RTIC Outdoors
    Image

    Camo 30 can soft cooler

    I like it, but not as well as the construction of the pro soft side.
    Laura B.
    Did you find this review helpful?
    5 out of 5 stars
    23 June, 2026
    originally posted on RTIC Outdoors
    Image

    20 can soft cooler

    This is a gift to my wife ( lives overseas) so she’ll have to wait until I get there , but I have already showed her and she LOVED IT !! So all I need is to make it there as soon as possible !
    Jorge H.
    Did you find this review helpful?
    5 out of 5 stars
    21 June, 2026
    originally posted on RTIC Outdoors
    Image

    Great Value, Awesome Cooler

    Highly recommended,I really like it, is well built and it looks nice, price is excellent value,and the two free tumblers that I received with my purchase are awesome.
    Raymundo R.
    Did you find this review helpful?
    1 out of 5 stars
    21 June, 2026
    originally posted on RTIC Outdoors
    Image

    LOVE

    Love my soft cooler!! It’s the best purchase and so stinking cute! I get so many compliments!
    Lauren A.
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on RTIC Outdoors
    Image

    Super good container

    I love all of my Rtic products. I've only ever needed new cooler when the zipper goes
    Davin D.
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on RTIC Outdoors
    Image

    Personalized

    I purchased our new 20 can cooler due to zipper failure on our existing one after 10 years of use which is not to bad. I’ll be interested to see how long the new zipper version last. I love the patriotic design.
    Jacob G.
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2026
    originally posted on RTIC Outdoors
    Image

    30 Can ultra cooler

    It looks AMAZING! insulated very neatly. Easy to clean. Plus for the ointment to keep the zippers new.
    Gwen A.
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2026
    originally posted on RTIC Outdoors
    Image

    Good cooler for the price

    Seems like a good cooler only have gotten to use it sparingly. Bought this after my Yeti soft side zipper broke so tried this one as a cheaper replacement so see how it holds up. . . . .
    RYan S.
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on RTIC Outdoors
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    Grandma Kim loves it.

    We love our new cooler. The entire thing goes into the freezer and keeps drinks cool for over 24 hours. Bought one for my future daughter in law as well.
    Kim M.
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on RTIC Outdoors
    Image

    Cool Cooler

    Returned a yeti and bought this one. Huge improvement on ice retention. Love RTIC
    Johnna S.
    Did you find this review helpful?
    2 out of 5 stars
    18 June, 2026
    originally posted on RTIC Outdoors
    Image

    Nice cooler, but don’t like the zipper

    It’s hard to open the zipper doesn’t work well. It’s a struggle to get it open.
    April B.
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on RTIC Outdoors
    Image

    Keeps Everything Cold for Hours

    Excellent cooler! The quality is outstanding, and it keeps drinks and food cold for hours, even in the Texas heat. The soft-sided design makes it easy to carry, while still feeling durable and well-made. The Sage color looks great, and the extra pocket is a nice bonus for storing small items. Very happy with this purchase and would definitely recommend it to others.
    LIZETTH S.
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on RTIC Outdoors
    Image

    Great construction

    Fantastic cooler, well made and perfect roadtrip size.
    Matt J.
    Did you find this review helpful?
    4 out of 5 stars
    17 June, 2026
    originally posted on RTIC Outdoors
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    I think RTIC does a

    I think RTIC does a great job on getting there orders out and done right the first time and quickly. I would definitely recommend them to all my friends and colleagues
    Ryan H.
    Did you find this review helpful?
    3 out of 5 stars
    16 June, 2026
    originally posted on RTIC Outdoors
    Image

    Follow all instructions, but it really doesn’t keep things as cold as I would’ve liked

    My expectations were high. It’s a decent cooler, but it wasn’t worth the money.
    Doug B.
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on RTIC Outdoors
    Image

    Celebrate 250 years with red,white and blue!

    Love this little soft sided cooler! It's excellent for short roadtrips! It keeps everything nice and cold. I have the patriotic collection and love them all!
    Angela M.
    Did you find this review helpful?

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