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RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 2 of 4RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 3 of 4RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 4 of 4
RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - 1 of 4

RTIC Outdoors 50 Cans Ultra-Tough Soft Sided Cooler - Black

$159.00 was $175.99
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About this item

Highlights

  • RTIC Ultra-Tough Soft Cooler with 36.5 quart capacity holds 50 cans and keeps food cold for up to 2 days
  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • Available in 12 can, 20 can, 30 can, and 50 can sizes to suit every adventure

Description

The RTIC 50 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 50 Can Soft Cooler holds up to 50 cans or 36.5 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Available in 12, 20, 30, and 50 can sizes.

Note: The packaging on this item may say 40 can, but don’t worry, it still fits up to 50 cans
Dimensions (Overall): 17.3 Inches (H) x 11.7 Inches (W) x 18.6 Inches (D)
Weight: 7.3 Pounds
Interior Dimensions: 13 Inches (H), 16 Inches (W), 9.5 Inches (D)
Features: Adjustable Straps, Leakproof
Liner Material: Vinyl
Capacity (Volume): 36 Quart
Number of Beverage Cans Held: 50
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973448
UPC: 819260021881
Item Number (DPCI): 337-01-9762
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
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Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 20.08 inches length x 12.95 inches width x 17.0891 inches height
Estimated ship weight: 7.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This cooler is praised for its ability to keep items cold for extended periods, making it ideal for outdoor adventures and daily use. Guests appreciate its sturdy construction and convenient size, which fits well in various settings. However, many have experienced issues with the zipper, which tends to fail over time, leading to dissatisfaction. Despite this, the cooler's overall performance in maintaining temperature and its versatility for different activities make it a popular choice among guests.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 4381 reviews
    100% would recommend
    1 recommendations
    2 out of 5 stars
    11 November, 2026
    originally posted on RTIC Outdoors
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    Zipper problems

    Let’s see if artic puts this up. My son , 2 friends and myself all purchased the same cooler. All of us had zipper issues. All 4 coolers had the zipper break and all 4 were handled with care. Mine looks brand new as it was always in a car, covered and washed after ever use. Zipper wax applied after every other use. I like the cooler in general but would not recommend and the 3 others would agree. Horrible zipper. My G F called artic and they would not take care of the problem because my cooler is a few years old. I would gladly send it to them to see that it looks new.
    James F.
    Did you find this review helpful?
    5 out of 5 stars
    7 November, 2026
    originally posted on RTIC Outdoors
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    Zipper

    Although I realize the zipper needs to be sealed well I have achy hands and its difficult to open. But i love the size and the color. Also the hight is perfect for taller items.
    Linda S.
    Did you find this review helpful?
    2 out of 5 stars
    6 November, 2026
    originally posted on RTIC Outdoors
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    Good Cooling / Bad Zipper

    Cooler worked great initially, but after limited use over a couple years the zipper broke off. Getting the zipper fully closed / opened from the starting point was already hard without the extended zipper piece, but infinitely harder once it broke (especially when wet). Then the end of the zipper where it closes became ripped at the seams making it not waterproof or fully sealed. Would not purchase again.
    Kevin
    Did you find this review helpful?
    5 out of 5 stars
    5 November, 2026
    originally posted on RTIC Outdoors
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    Zipper Broken within 2 Days

    I cannot say much about this cooler because the zipper broke on the second day of using it. It could quiete possibly be the best cooler ever made but I'll never know because of the zipper. Very disappointing
    Jim S.
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2026
    originally posted on RTIC Outdoors
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    Too Large

    I haven't used it. It is too heavy for me to carry. Wanted a smaller one.
    Judith C.
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2026
    originally posted on RTIC Outdoors
    Image

    Great coolers

    Love these coolers. I actually have 5 of them but this one was given away for a sponsorship. Only issue with any of the ones I have is the zipper breaks over time but that is normal wear and tear for anything.
    Garrett B.
    Did you find this review helpful?
    3 out of 5 stars
    28 October, 2026
    originally posted on RTIC Outdoors
    Image

    Great cooler, horrible zipper

    This cooler was awesome until the zipper started to fail. The zipper required frequent lubrication. The plastic around the zipper finally started to come off and that was the end of the cooler as it no longer zips closed. Great while it lasted, but too expensive to replace knowing that this is a problem.
    Bill
    Did you find this review helpful?
    1 out of 5 stars
    28 October, 2026
    originally posted on RTIC Outdoors
    Image

    Falling apart

    After a couple of years, the rubber around the zipper is coming off and falling apart, the zipper no longer works and it is not worth the money!
    Javy R.
    Did you find this review helpful?
    1 out of 5 stars
    27 October, 2026
    originally posted on RTIC Outdoors
    Image

    Zipper doesn’t last

    After a year zipper failed out of warranty now a trash bucket
    Charles
    Did you find this review helpful?
    4 out of 5 stars
    27 October, 2026
    originally posted on RTIC Outdoors
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    RTIC 30 can review

    We love it! It keeps ice for a very long time. One thing I am sad about though; even greasing the zipper it is very hard to zip. Our zipper already broke due to this@
    Kelsie S.
    Did you find this review helpful?
    5 out of 5 stars
    27 October, 2026
    originally posted on RTIC Outdoors
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    HIGHLY recommend. Cooler is very

    HIGHLY recommend. Cooler is very durable and will last for years. This is our 3rd one in 10 years, We now own the 20, 30 and 40 can.
    Jennifer M.
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on RTIC Outdoors
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    My wife loves it

    I think it’s a good product. I’ve been using it for about three weeks now my wife just fell in love with it. I may have to buy me four more.
    Jeffery S.
    Did you find this review helpful?
    1 out of 5 stars
    26 October, 2026
    originally posted on RTIC Outdoors
    Image

    Zipper problems

    This is my second 20 soft sided cooler! I love(d) the Rtic brand but have had terrible luck with the zipper catching on the seals... I understand they need to be greased but I just dont feel its as quality an item as I thought? Is there a warranty on this? I have not had or used this cooler very many times! Still has the Rtic tag on it...
    J. S.
    Did you find this review helpful?
    3 out of 5 stars
    25 October, 2026
    originally posted on RTIC Outdoors
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    Zipper broke after 5 years

    Well it does a good job at keeping ice frozen for 6 hours on a hot day sometimes don’t even have to fully close it. I’ve always been careful with zipper to pull slow and straight but today it finally came over and kinda ripped from the lunchbox material.
    Michael S.
    Did you find this review helpful?
    3 out of 5 stars
    23 October, 2026
    originally posted on RTIC Outdoors
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    Cheap zipper handle, otherwise good

    Zipper handle snapped off on first use. Temporarily replaced with zip ties. Otherwise, it's a good cooler. Wish the zipper handle was connected via flexible cord or stronger/thicker metal.
    Robert S.
    Did you find this review helpful?
    4 out of 5 stars
    19 October, 2026
    originally posted on RTIC Outdoors
    Image

    Solid product

    The good: overall this is a great product. It keeps things incredibly cool throughout a long work day and I would 100% buy again. Bonus: The sturdy construction actually allows me to use it as a seat The downsides: These downsides are all a result of the design necessary to ensure that it makes the advertised claims. 1. It is a little bit heavier than I thought. 2. The shape of the design causes it to kind of be a challenge to store it in a tucked away corner or shelf without having to shove it in there. Also, due to the way that this has to be designed, one handed operation is a near impossibility. When using the ice packs supplied purchased separately, despite being low profile, it does feel as though you lose a significant amount of space. This is due mostly to the design conflicting with how modern bottles, cans, jugs and storage in general are made. TLDR; this is a great cooler that has some annoyances and drawbacks caused by the necessity of the design to be able to meet its advertised objectives and keep it as a reasonable price point. Even with those annoyances I would still purchase again.
    Bryant S.
    Did you find this review helpful?
    1 out of 5 stars
    14 October, 2026
    originally posted on RTIC Outdoors
    Image

    Poor zipper

    I had (since trashed it) this cooler, while it kept drinks cold for a great time the zipper was very tough to open and the handle broke almost right away and then the zipper broke all together.
    Scott
    Did you find this review helpful?
    1 out of 5 stars
    13 October, 2026
    originally posted on RTIC Outdoors
    Image

    Broken zipper

    Zipper broke after 14 months. No warranty, no way to repair, no discount off replacement. You have lost my business.
    Gregg E.
    Did you find this review helpful?
    2 out of 5 stars
    12 October, 2026
    originally posted on RTIC Outdoors
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    ZIPPEr and Seams

    I have had two of these coolers. One I purchased and one was a gift. Both zippers failed. The seems came apart . The second one didn’t even last two years. RTIC do better with the zipper design.
    Joe P.
    Did you find this review helpful?
    1 out of 5 stars
    11 October, 2026
    originally posted on RTIC Outdoors
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    Zipper issue

    There was another review about the zipper, I had the same issue on mine now. I always took care of my cooler and one day the plastic crumbled off and the zipper went off track. Now the cooler won’t zip since it’s missing a piece of plastic.
    Rico
    Did you find this review helpful?

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