Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists
About this item
Highlights
RTIC Ultra-Tough Soft Cooler with 36.5 quart capacity holds 50 cans and keeps food cold for up to 2 days
Floats in water making it the perfect cooler for the lake, pool, or boat
Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
Includes zippered storage pocket and adjustable shoulder strap for easy carrying
Available in 12 can, 20 can, 30 can, and 50 can sizes to suit every adventure
Description
The RTIC 50 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs. Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 50 Can Soft Cooler holds up to 50 cans or 36.5 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 50 can sizes.
Note: The packaging on this item may say 40 can, but don’t worry, it still fits up to 50 cans
Dimensions (Overall): 17.3 Inches (H) x 11.7 Inches (W) x 18.6 Inches (D)
If the item details aren’t accurate or complete, we want to know about it.
coolers all
Item Type
Personal
Small
Medium
Large
Giant
Volume
0 - 16 quarts
17 - 35 quarts
36 - 59 quarts
60 - 99 quarts
100 quarts and above
All sizes in inches unless otherwise noted.
Shipping details
Estimated ship dimensions: 20.08 inches length x 12.95 inches width x 17.0891 inches height
Estimated ship weight: 7.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The cooler has received mixed feedback from guests, with many praising its ability to keep drinks cold for extended periods and its durable construction. However, the zipper mechanism has been a common point of frustration, with several guests reporting issues with it breaking or being difficult to operate. Despite these concerns, the cooler's size and insulation capabilities make it a popular choice for outdoor activities and day trips.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9
3.9 out of 5 stars
4297 star ratings
3.9 out of 5 stars with 4297 reviews
100% would recommend
1 recommendations
5 out of 5 stars
4 September, 2026
originally posted on RTIC Outdoors
Cooler Replacement
I had bought this cooler to replace one I had purchased years ago. The old one was falling apart at the seems. The soft sided coolers are amazing. I use them in my business to transport frozen packages of smoked meats to my customers. It will keep the meat frozen for a very long time. Very easy to carry with the handles or the shoulder strap. Quick shipping as well.
Jeff L.
Did you find this review helpful?
1 out of 5 stars
31 August, 2026
originally posted on RTIC Outdoors
Poor zippers
Do not buy as the zipper will break within a year or two. Terrible design the cooler is nice. They shouldve used a zipper like the yeti does as this waterproof zipper is awful.
Kyle
Did you find this review helpful?
2 out of 5 stars
29 August, 2026
originally posted on RTIC Outdoors
Awesome Cooler-Bad Zipper
Had to add metal clips to open & close
M B.
Did you find this review helpful?
2 out of 5 stars
29 August, 2026
originally posted on RTIC Outdoors
Not a good cooler
I've purchased a lot of stuff from this company and came to trust their product. I purchased this cooler to replace an older worn out little bit smaller cooler I had. I hate this cooler the zipper is almost impossible to work, the pouch on the front of the cooler is useless the handles are not user friendly and it would be nice if there was a carry handle in the middle of the lid or something. Not well designed poor design and functionality for RTIC as a brand!
CHRIS
Did you find this review helpful?
1 out of 5 stars
29 August, 2026
originally posted on RTIC Outdoors
Not worth it. .
I had my 20 can cooler for 2 months and used it maybe twice. The zipper pull broke. Rtic replaced it free of charge. Thanks. Fast forward to almost 2 years in. Maybe used it 8-10 times now? Used the Rtic lubricant a few times to keep the zipper running smoothly. Went to open it and the entire end of the zipper ripped. . the actual sealant material. I would NOT recommend these. I was offered 10% off a new one when I contacted Rtic. Why would I purchase another one?!?! The other one we have had a year longer had the zipper just fall apart on it. 2 in 3 years! Not a fan.
P
Did you find this review helpful?
5 out of 5 stars
27 August, 2026
originally posted on RTIC Outdoors
Quality
Very happy with my purchase so far appears to be a very quality made product
Daniel L.
Did you find this review helpful?
5 out of 5 stars
27 August, 2026
originally posted on RTIC Outdoors
Working great
All I have heard since I bought this is: "I love that cooler! Where did you get it? I need one of those!" I needed a cooler to put emergency meds in for my athletes as it is too hot to leave them out to bake in the sun. It's perfect to keep them dry while allowing an ice pack to keep them cool. It also helps that it isn't in our school colors so it is easier for the kids to find on a busy football sideline. I actually decided to keep them in it 24/7 as the AC isn't working correctly inside the school either. Zipper works great with liberal application of the zipper lubricant.
Lexie S.
Did you find this review helpful?
1 out of 5 stars
24 August, 2026
originally posted on RTIC Outdoors
Love the cooler. The zipper breaks
The zipper breaks and then you have a unusable cooler. I will not buy another rtic soft side cooler. All 4 of my coolers had this issue with the zipper.
Diego L.
Did you find this review helpful?
1 out of 5 stars
23 August, 2026
originally posted on RTIC Outdoors
Very poor quality
Very poor quality; the zipper mechanism doesn't work and broke the second time I used it. I do not recommend it don't waste your money on this product.
Cesar
Did you find this review helpful?
5 out of 5 stars
23 August, 2026
originally posted on RTIC Outdoors
Great for work
Great for work , Keeps my drinks ice cold, Even after work I stoped and got a qaurt of ice-cream and put it in my cooler and it still had frost on it once I arrived. Absolutely a great cooler!
Jacob D.
Did you find this review helpful?
1 out of 5 stars
22 August, 2026
originally posted on RTIC Outdoors
Soft cooler zipper broke after only a few uses!
Beware that the zipper on the soft cooler is terrible. I’m way outside my warranty window but only sure the cooler a handful of times and the zipper came apart rendering the cooler useless. For this price I would expect the quality to hold up. Less than 10 uses and it’s useless. Extremely disappointing.
Rob M.
Did you find this review helpful?
1 out of 5 stars
22 August, 2026
originally posted on RTIC Outdoors
DO NOT BUY THESE COOLERS.
The zippers are very difficult to operate and often fail in my opinion. Rtic will not stand by their products.
Jeff C.
Did you find this review helpful?
1 out of 5 stars
20 August, 2026
originally posted on RTIC Outdoors
Horrible design for the price!
Not worth the price! Zipper sucks. Extremely tough to open and close without needing to hold it down! Especially while hands are full at the beach. You need to two hands to open and close the cooler and pocket too tight to fit anything in it. Ridiculous too expensive for horrible design
JENNIFER B.
Did you find this review helpful?
1 out of 5 stars
20 August, 2026
originally posted on RTIC Outdoors
Broken zipper
Love the cooler. I have six rtic coolers in different sizes and types. I have also given several as gifts. This particular cooler’s zipper broke. No luck repairing it.
Jeff C.
Did you find this review helpful?
5 out of 5 stars
20 August, 2026
originally posted on RTIC Outdoors
Zipper does not work properly,
Zipper does not work properly, Unfortunately, clearance items do not qualify for warranty coverage.
Chad b.
Did you find this review helpful?
1 out of 5 stars
19 August, 2026
originally posted on RTIC Outdoors
Bad zipper
Zipper keeps breaking but they did send a replacement but zipper broke on it to now no more warranty
Walter C.
Did you find this review helpful?
5 out of 5 stars
19 August, 2026
originally posted on RTIC Outdoors
High quality soft cooler
I purchased the 20 can ultra tough soft cooler in pale pink. So glad I opted for 20 can vs 30 can size since this cooler was easy to carry but any bigger would have been too cumbersome (I’m 5’7” for reference). I packed some drinks and snacks in the cooler with tons of ice for an overnight trip. After opening and closing several times to grab items, there was still ice in the cooler the next day and the drinks were ice cold. Yes the zipper is tough to open and close but it makes sense to get a water tight seal (glad they include a zipper lubricant for use over time). I’m super happy with this cooler!
Katie V.
Did you find this review helpful?
5 out of 5 stars
19 August, 2026
originally posted on RTIC Outdoors
Happy thus far. . .
Zipper is very hard to open/close. From reading others comments, tends to break and I can see why. I am hopeful for 5 years out of this - rest of it is awesome. I have used it a couple of times - mixture of soft drinks & water bottles, froze the water and chilled sodas so ice would last longer and I was happy with performance.
Jerry K.
Did you find this review helpful?
5 out of 5 stars
18 August, 2026
originally posted on RTIC Outdoors
Dan Boys RTIC Soft Side
This is the 3rd one I've had and the quality hasn't changed.
Danny R.
Did you find this review helpful?
5 out of 5 stars
15 August, 2026
originally posted on RTIC Outdoors
Cooler
Only used it twice but so far so good. Had one I used for years but top finally came apart. Looking for years with this one.
