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Strapless Bra with Stay-Put Tech, Wireless (Plus Size Available) - 2 of 4Strapless Bra with Stay-Put Tech, Wireless (Plus Size Available) - 3 of 4Strapless Bra with Stay-Put Tech, Wireless (Plus Size Available) - 4 of 4
Strapless Bra with Stay-Put Tech, Wireless (Plus Size Available) - 1 of 4

Maidenform Strapless Bra with Stay-Put Tech, Wireless (Plus Size Available) Almond S Women's

$17.99 reg $42.00
Sale save $24.01 (57% off)

coloralmond

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Hanes
Eligible for registries and wish lists

Fit & style

  • MODERN SWEETHEART NECKLINE - The flattering, frontless-ready neckline on this strapless bra pairs beautifully with bridal gowns, tanks, or trendy cutout dresses.
  • STAYS UP, STAYS COMFORTABLE - ComfortGrip lining and Stay-Put Power Band ensure this wireless bra stays in place. Perfect for low-back, backless, or plunge outfits.
  • WIRELESS COMFORT - Soft, wireless bra cups offer a comfortable fit, even for women who wear plus size bras.
  • 6-WAY CONVERTIBLE STRAPS - Includes clear, adjustable straps so you can wear it halter, racerback, crossback, one-shoulder, or strapless. Perfect for corset tops or nursing-friendly layering.
  • FLEXIBLE PLUS SIZE FIT - ComfortFlex Fit accommodates all body types, including plus size. Check the chart to measure your best fit.
  • FASHIONABLE & FUNCTIONAL - This strapless bra has the soft comfort and versatility you need for everyday wear, date nights, or weddings and other special occasions.

About this item

Fit & style

  • MODERN SWEETHEART NECKLINE - The flattering, frontless-ready neckline on this strapless bra pairs beautifully with bridal gowns, tanks, or trendy cutout dresses.
  • STAYS UP, STAYS COMFORTABLE - ComfortGrip lining and Stay-Put Power Band ensure this wireless bra stays in place. Perfect for low-back, backless, or plunge outfits.
  • WIRELESS COMFORT - Soft, wireless bra cups offer a comfortable fit, even for women who wear plus size bras.
  • 6-WAY CONVERTIBLE STRAPS - Includes clear, adjustable straps so you can wear it halter, racerback, crossback, one-shoulder, or strapless. Perfect for corset tops or nursing-friendly layering.
  • FLEXIBLE PLUS SIZE FIT - ComfortFlex Fit accommodates all body types, including plus size. Check the chart to measure your best fit.
  • FASHIONABLE & FUNCTIONAL - This strapless bra has the soft comfort and versatility you need for everyday wear, date nights, or weddings and other special occasions.
Redefine expectations, with our Maidenform Pure Comfort Strapless Bras for women - a strapless bra built to support and stay confidently in place, no wires required. Designed for all women, especially those who want their strapless bra to stay put, this wireless bra is everything a strapless should be - and more. ComfortGrip technology lines a Stay-Put Power Band that holds strong, no matter what your day brings. A modern sweetheart neckline flatters under plunging, frontless, or low-back outfits, while the smooth finish makes it perfect for formalwear, corsets, and bridal looks. Fully convertible straps allow for six ways to wear - strapless, halter, crisscross, one-shoulder, racerback, or traditional - with the option to add clear straps or layer under nursing tanks or shapewear for adaptable support. Dressing for a wedding, a weekend brunch, or an all-day event? This strapless bra is a must for all of your formalwear needs. Available in black, white, nude, and plus sizes up to 2XL, with a size chart to measure your perfect fit.

Maidenform Self Expressions

Alpha Size
Size Cup & Band
S 34A, 34B, 36A
M 34C, 34D, 36B, 36C
L 36D, 38B, 38C, 38D
XL 40B, 40C, 40D, 42B, 42C

All sizes in inches unless otherwise noted.

Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook
Garment Details: 3 Row/3 Column Hook Closure
Bra cup construction details: Wireless
Garment back type: Plain
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1012501207
UPC: 196062042475
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 11 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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3.3 out of 5 stars with 140 reviews
1 out of 5 stars
9 July, 2026
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Weird sizing

I got this bra in a large by following the size chart. I normally wear a 36C in Maidenform and this bra was HUGE. But the same bra in black fit perfectly.
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1 out of 5 stars
6 September, 2025
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Odd shape. Uncomfortable.

Odd shape. Uncomfortable.
LBrooks
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4 out of 5 stars
17 December, 2024
originally posted on Maidenform
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Love it

The only reason this is a 4 and not 5 is the size. I wear a 32D, if I get a small I’m popping out the top and a medium is slightly loose around the band but still stays in place. I do love the bra, the look, the feel and will definitely wear it frequently.
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5 out of 5 stars
26 July, 2024
originally posted on Maidenform
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Shape, support & comfort

First strapless bra I’ve purchased that actually provides support without flattening
Julie R
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3 out of 5 stars
18 July, 2024
originally posted on Maidenform
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Comfortable but..

This bra was very comfortable,but the hooks were so hard to fasten. And when I finally was able to fasten them the hooks closure would not lay flat as you can see on my picture. Mind you the fit on me was perfect not tight at all. It’s just weird how the hooks were sew in.
Terrible hook placement
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5 out of 5 stars
23 June, 2024
originally posted on Maidenform
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Best bra EVER!!!

I have never, ever found a comfortable strapless bra. I mean never! Since having a double mastectomy and reconstruction I knew wires were no longer needed or wanted! When googling for a wireless, strapless bra this one popped up. Summer is here and a new bra was very necessary. The added discounts the website was offering did not hurt my feelings either. This bra is the most comfortable thing I’ve ever worn. It stays in place and I think you could sleep in it and not realize you had a bra on! Save yourself time, frustration and money and buy this one, you won’t be upset!!
The Farmers Wife
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5 out of 5 stars
8 October, 2023
originally posted on Maidenform
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Pure Comfort Strapless Multiway Wireless Bra

This strapless bra is extremely comfortable and surprisingly, quite supportive! The bra straps are an extra bonus, enabling me to wear many distinctive styles of shirts.
Frane
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5 out of 5 stars
25 September, 2023
originally posted on Maidenform
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So comfort..

Strapless Code MD=7685 They Come in a Smaller Size Example 34C Buy 36D Im very happy with MAIDENFORM They are very well made and a good designed with Excellent Materials thank you MAIDENFORM😍👩👌✌💪❤👀💖👍💞💝
Estupida
Did you find this review helpful?
1 out of 5 stars
17 August, 2023
originally posted on Maidenform
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Small band

Band was way too small you couldn’t close it at all I’m going to have to return which is a shame really needed a strapless bra.
WendyWineriter
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1 out of 5 stars
3 August, 2023
originally posted on One Hanes Place
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padded bra

don/t like padded bras so was very disappointed when I realized it was a padded strapless bra....I will just give it to one of my family members....
bsassylady
Did you find this review helpful?
4 out of 5 stars
21 June, 2023
originally posted on Maidenform
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Good but a little big

Im 34 C and medium its okey but i prefer a little more tight its a little losse
Shelay
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5 out of 5 stars
30 May, 2023
originally posted on Maidenform
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EXACTLY what I was looking for!!!!!!

I love this bra! It is essentially a bandeaux bra with the hooks in the back- exactly what I was looking for. I don't like the typical bandeaux bras, where you have to pull it on over your head or slide it over your hips to get on-- those mess up my hair and I can hear the stitching ripping little by little over time. So this is perfect! You can take these off and on with no hassle. These are wide enough, so they don't slip down, and the straps are spaced far enough to the sides, so you can wear these with thin strap dresses, too!! Thank you, Maidenform!!!!
graduategirl
Did you find this review helpful?
2 out of 5 stars
26 May, 2023
originally posted on Maidenform
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Cup sizing huge.

Cup size was definitely not a B! Way bigger!
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5 out of 5 stars
20 May, 2023
originally posted on Maidenform
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Perfect strapless

Perfect fit
Jesica
Did you find this review helpful?
1 out of 5 stars
14 May, 2023
originally posted on Maidenform
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Too rigid! Shows beneath clothes.

Much too large and rigid. Sticks out beneath clothes. Note comfortable.
KathyT
Did you find this review helpful?
3 out of 5 stars
5 May, 2023
originally posted on Maidenform
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Comfortable, but sizing is off

Comfortable, too bad it didn't fit. The S, M, L, XL sizing didn't work for me. Either the band was too tight or the cups were too loose. Had to return.
Gino
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4 out of 5 stars
27 April, 2023
originally posted on Maidenform
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Mom Boobs

I have mom boobs. This is by far the best fitting strapless Ive tried, however the support could use some work. Adding a stronger structured shape would make my breast look more perky!
Mom boobs
Did you find this review helpful?
5 out of 5 stars
16 January, 2023
originally posted on Maidenform
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Loved it but the size was off...

Following several reviews about this piece, I ended buying one size too big and had to return it. In truth, buy your perfect fit. The material is comfortable and it will fit correctly. I wish I had more time to repurchase it in my own size before returning home.
Lilica
Did you find this review helpful?
3 out of 5 stars
7 January, 2023
originally posted on Maidenform
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Cup sizes are useful

[This review was collected as part of a promotion.] This product has potential, and I would recommend for ladies with cup size on the larger end of the band size. The bra is well made, and holds it shape after washings. The band is wide with lots of hooks. The only reason I mark it down is sizing. The band size fit fine, but because my cup size is on the smaller side of the multi size, it gives a double bottom. Cup sizes work. sm, med, large, not so much. I wore it for a few days in a row washed and wore a couple of more, it stayed the same.
Deedee
Did you find this review helpful?
2 out of 5 stars
24 October, 2022
originally posted on Maidenform
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Uncomfortable

Good quality and very soft, but tight around the top, so squishes my chest and is uncomfortable and makes my chest look unnatural. While I may purchase from Maidenform again, I wouldn't recommend this bra.
MKSR
Did you find this review helpful?

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