Supreme - (Hardcover)

About the Book

Over the past 25 years, Supreme has transformed itself from a downtown New York skate shop into an influential global company with 11 stores worldwide in New York, Los Angeles, London, Paris, and six locations in Japan. This winter, Phaidon is excited to publish 'Supreme', a new book celebrating the iconic brand. Known just as much for its defiance and irreverence as it is for its clothing and collaborations -- Nan Goldin, Damien Hirst, Takashi Murakami, Comme des Garðcons, Nike, Louis Vuitton, to name a few -- the brand has carved itself into the canon of the greats. Here we look back on the story, the creations, and the convention-defying spirit that are uniquely Supreme

Book Synopsis

Over the past 25 years, Supreme has transformed itself from a downtown New York skate shop into an iconic global brand. Supreme-the book-looks back on more than two decades of the creations, stories, and convention-defying attitude that are uniquely Supreme.

Featuring more than 800 stunning images, from photographers such as Larry Clark, Ari Marcopoulos, and David Sims, readers will have unparallled access to behind-the-scenes content, including the company's highly limited products-everything from t-shirts to bicycles-and collaborations-Nan Goldin, Comme de Garçons, and Nike, to name a few. The book also features a curated section of lookbooks and an index of T-shirts released since Supreme's Spring/Summer 2010 collections. And, with written contributions by pop-culture critic Carlo McCormick and film director Harmony Korine, readers will get exclusive insight into Supreme's core ethos from two lifelong devotees.

Known as much for its irreverent and iconoclastic spirit as it is for its commitment to design and quality, Supreme's products have become as recognizable and coveted as those from the world's top luxury brands-this book is no exception. Beautifully produced, the book is the epitome of Supreme's dedication to quality and design, including a reversible jacket with the signature red Supreme logo.

Review Quotes

'Unbound by trends, there's a simple thumping heart at Supreme's core. The brand remains inspired by moments in time in NY. It's as simple as that - stimulated by the NY streets, for those streets, and beyond.' - Jeremy Abbott, BritishGQ

'James tapped into a secret sauce ... and they've kept strong because youth propels the culture, and they are always on the side of the youth. You can't fake that.' - Harmony Korine, as interviewed by Vogue

'[A] collector's piece.' - Complex

'Looks like a yearbook for a school you weren't cool enough to go to.' - New York Magazine's The Cut

'Over the course of 25 years, Supreme has expanded from a single shop in downtown NYC into a streetwear giant [and] this gorgeous full-color book documents that entire wild ride across over 800 beautiful images.' - HiConsumption

'The ultimate chronicle of the brand's visual history.' - Highsnobiety

'A striking visual history of the influential streetwear brand.' - Maxim

'Covers a Lot of Ground, From Skateboarding to Streetwear Domination.' - Vogue

'The title brings together the history, the creations, and the convention-defying spirit that are uniquely Supreme.' - Forbes

'Over its 25-year history, Supreme has gone from a modest skate shop in downtown Manhattan to a global brand at the helm of the streetwear zeitgeist, defining the last decade... Now the sought-after brand is adding another item to all streetwear enthusiasts' wishlists.' - The Face

'A visual chronicle, a nostalgia-tinged look.' - Los Angeles Times

'A new book looks at how Supreme went from cult New York skater label to world-famous brand.' - Guardian

'[The book] folds historical and new work from cult film directors, photographers and writers (Larry Clark, Harmony Korine, Ari Marcopoulos, Nan Goldin) into more than 300 rowdy pages of designs, photoshoots and thoughts.' - Telegraph

'[Released by] serious art book publisher, Phaidon ... Supreme's new book allows the brand to open up to the world.' - .Cent Magazine

'The book itself will no doubt prove a collector's item in its own right ... Inside, across 352 pages, Supreme is undoubtedly the most comprehensive - and intimate - portrait of the brand yet, and a must-have for Supreme devotees the world over.' - Another Man Magazine

'Across 800 images captured by cultural behemoths from Larry Clark to David Sims, this sprawling book traces Supreme's journey from New York skate shop to world-renowned brand. With a laser-focused look like never before...' - Dazed

About the Author

James Jebbia founded Supreme in 1994. He lives and works in New York City.