The Split - by Shaun Rein (Paperback)

About the Book

China dominates manufacturing and is the world's largest retail market, but for companies outside of China, finding ways to do business in the country is increasingly uncertain in the face of rising US-China tension, combined with China's crackdowns on the tech and education sectors.Shaun Rein runs the China Market Research Group and has spent his career helping multinationals understand where the opportunities are in China. An American who's lived in Shanghai for 25 years, he has long been one of the biggest China bulls. He now argues that while China is not a must-go destination for all companies and investors, there are still many non-politically sensitive sectors where long-term opportunities can be sought.The Split analysis the geo-political split between the US and China, China's sharp turn towards socialism and how this will cut into fat margins in many sectors. It explains why corporations in sectors such as semiconductors and AI should stay clear of China and relocate to other countries like Vietnam, India and Mexico. Yet principally, Rein makes the case that that fears about China's shift are far overblown and that for most sectors it should remain the main growth driver for even the largest companies.Expert insights into China's national policy reforms, its rising middle class seeking to save and invest, and their focus on health and wellness, will inform the international strategic decisions for companies around the world in sectors such as finance, consumer goods and auto.China will soon eclipse the United States as the world's largest economy and companies will lose out if they do not know how to invest in China properly. No company has been able to get into China for 3 years. Shaun Rein hasn't left. He's therefore uniquely positioned to advise now that China is opening up again. The Split presents a unique and informed case for why the time is definitely now to capitalize on policy changes and trends in China that will support long-term opportunities for your business.

Book Synopsis

A detailed field guide to foreign business opportunities in China during the era of heightened rivalry with the U.S.

China dominates manufacturing and is the world's largest retail market, but for companies outside of China, finding ways to do business in the country is increasingly uncertain in the face of rising US-China tension, combined with China's crackdowns on the tech and education sectors.

Shaun Rein runs the China Market Research Group and has spent his career helping multinationals understand where the opportunities are in China. An American who's lived in Shanghai for 25 years, he has long been one of the biggest China bulls. He now argues that while China is not a must-go destination for all companies and investors, there are still many non-politically sensitive sectors where long-term opportunities can be sought.

The Split analysis what the geo-political split between the US and China and China's turn towards socialism means for international firms. It explains why corporations in sectors such as semiconductors and AI should stay clear and relocate to other countries - like Vietnam, India and Mexico. Yet principally, it makes the case that for most sectors, China should remain the main growth driver for even the largest companies.

Expert from insights into China's national policy reforms and its rising middle class will help inform international strategies for companies around the world in sectors such as finance, consumer goods and auto. China will soon eclipse the United States as the world's largest economy and these companies will lose out if they do not know how to invest in China knowledgeably.

The Split presents a unique and informed case for why the time is definitely now to capitalize on trends in China and create long-term opportunities for your business.

About the Author

Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR). He works with boards, billionaires, heads of states, CEOs and senior executives of Fortune 500 and leading Chinese companies, private equity firms, SMEs and hedge fund to develop their China growth, political and investment strategies.

Rein author of The End of Cheap China, The End of Copycat China, and The War for China's Wallet. Rein is regularly featured in the Financial Times, The Wall Street Journal and the New York Times and is a sought after keynote speaker focused on innovation, consumer trends and the economy in China.

Rein graduated from McGill University with a BA Honours in East Asian Studies, Harvard University with a Master's Degree Regional Studies: East Asia. He served on the Board of Trustees for St. Paul's School as well as the endowment's investment committee. He has lived in Shanghai, China since 2003.