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Why We Buy - by Paco Underhill (Paperback)

Why We Buy - by  Paco Underhill (Paperback) - image 1 of 1
Why We Buy - by  Paco Underhill (Paperback) - image 1 of 1
$11.49 sale price when purchased online
$18.99 list price

About this item

Highlights

  • Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
  • About the Author: Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm.
  • 320 Pages
  • Business + Money Management, Marketing

Description



About the Book



Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.



Book Synopsis



Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.



Review Quotes




"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times



About the Author



Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.
Dimensions (Overall): 8.3 Inches (H) x 5.4 Inches (W) x .9 Inches (D)
Weight: .65 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 320
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Simon & Schuster
Theme: Research
Format: Paperback
Author: Paco Underhill
Language: English
Street Date: December 30, 2008
TCIN: 11322124
UPC: 9781416595243
Item Number (DPCI): 248-00-1086
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.9 inches length x 5.4 inches width x 8.3 inches height
Estimated ship weight: 0.65 pounds
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