Facial cleansing creams are sold in several product forms, including creams, liquids, gel-creams, balms and serums.
These cleansers target a wide range of skin types, including normal, dry, sensitive, extra sensitive, oily, combination, acne-prone, very dry and mature skin.
Fragrance options include scented formulations (for example eucalyptus-scented variants) as well as unscented or labeled 'no fragrance added' / 'fragrance-free' versions.
Several products are described as dermatologist-tested or developed with dermatologists, and some are labeled dermatologist-recommended.
Hydration is a common emphasis: many formulas highlight ingredients like hyaluronic acid, ceramides or glycerin to retain moisture and are described as hydrating or moisturizing. One product description even characterizes the formula as containing '50% moisturizer.'