The shown whitening toothpaste options are labeled fluoride-free; multiple listings explicitly state "Fluoride-Free" or list "Health Facts: Fluoride-Free."
Collectively the listings advertise being free from fluoride, SLS (sodium lauryl sulfate), carrageenan, triclosan, gluten, artificial colors and flavors; some listings also note BPA-free and no bleach.
The product details shown list the suggested age as "2 Years and Up."
Primary active ingredients shown include xylitol, nanohydroxyapatite (hydroxyapatite), and calcium carbonate.
They are described as gentle for daily dental care with minty, cooling flavors—mentions include mint, peppermint and mint essential oil—along with notes about good foaming and fresh breath.
The listings state whitening is achieved without bleach or harsh abrasives, using plant enzymes, hydroxyapatite, charcoal and gentle botanicals instead.
