The cake mix yields a 13×9-inch sheet or up to 24 cupcakes (and can also make layered or Bundt cakes). Frosting tubs state they contain enough to frost about 24 cupcakes. Cookie dough packages provide about 20 cookies or 20 pre-cut heart cookies.
Labels and listings include claims such as 0 g trans fat, low cholesterol, kosher, no artificial sweeteners, no high fructose corn syrup, no hydrogenated oil, no artificial preservatives, and at least one frosting noted as gluten-free.
Frostings are ready-to-use and should be refrigerated after opening. The product details state to refrigerate and use within up to 2 weeks after opening.
Frostings are described in flavors such as pink vanilla and strawberries-and-cream whipped. Decorations include heart-shaped sprinkles or heart-shaped candy bits; the cake mix listing also mentions candy bits.
The cake mix can be used to make a 13×9-inch sheet cake, two 8-inch round cakes, a standard Bundt cake, or up to 24 cupcakes.