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L'Oreal Paris Voluminous Mascara - 0.28 fl oz
$9.99
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About this item
Highlights
- L'Oreal Paris Voluminous Curved Brush Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L'Oreal presents Voluminous Original Volume Building Washable Black Brown Mascara. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Our Volume Maximizing Curved Brush quickly thickens, lifts and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Suggested Age: Adult Use Only
Health Facts: No Fragrance Added, Aluminum-Free, Phthalate-Free, Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping, Curved Brush, Washable
TCIN: 12911990
UPC: 071249019351
Item Number (DPCI): 052-04-0482
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1, 3- octadecanediol, propylparaben, sime- thicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 2.7 inches width x 7.02 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The mascara has been a long-time favorite for many guests, known for its ability to create voluminous, long lashes. However, recent formula changes have led to disappointment, with reports of flaking, difficulty in removal, and irritation. Despite the negative feedback, some guests still appreciate the color options and the initial application. Guests are hopeful for a return to the original formula that made this mascara a staple in their beauty routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4993 reviews
easy to apply: 4.11 out of 5
easy to remove: 3.77 out of 5
long lasting: 3.6 out of 5
quality: 3.46 out of 5
value: 3.45 out of 5
56% would recommend
708 recommendations
1 out of 5 stars
31 October, 2025
originally posted on lorealparisusa.com
New formula?
I do not like this new formula. I have been using this mascara since I first learned to wear makeup and I am now 43. I never had one problem with it. I had consistently beautiful full lashes with this mascara and now I have smudges under my eyes after a few hours every time I use it. I'm so sad that the formula has changed because it's the only mascara I have like enough to use repeatedly since I was a kid. I've tried other things here and there over the years but nothing held a candle to this. Please bring back the original formula. Just make different editions that people can try out if they want to, in addition to the original formula PLEASE.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
- Skin concern: Pores, Cellulite, Sun damage, Dullness
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination, Normal
- Hair color: Blonde
(no review title)
Been my favorite for a very long time. Doesn’t flake and very buildable after layers dry. Only downfall is it has gone up in price 😭
1 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin type: Normal
Terrible product
This product was too dry and didn’t even notice the purple color. Did not go on well at all.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hello Christine! We are truly sorry to hear that our Voluminous Original Waterproof Mascara did not meet your expectations, particularly with its texture and the visibility of the purple shade. We understand how disappointing it can be when a product doesn't perform as anticipated, especially when you're looking for a vibrant color and a smooth application. Our Voluminous Original Waterproof Mascara is formulated to deliver a rich, buildable intensity, and we certainly aim for our colored mascaras to provide a noticeable tint. Sometimes, for optimal application and color payoff, ensuring the wand is fully coated with product before a smooth, even stroke from base to tip can make a difference. Your feedback about the dryness and difficulty in application is very valuable to us, and we appreciate you sharing your experience as it helps us to continually refine our products.
2 out of 5 stars
Thumbs down graphic, would not recommend
16 October, 2025Verified purchase
Bring back the old mascara
I've used this mascara for 20 years. Why does everyone change a good thing? It's clumps now and is hard to wash off. Please go back to the old formula.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hello Ang! We are so grateful to hear that you have been a loyal user of our Voluminous Mascara for an incredible 20 years! Your dedication truly means a great deal to us, and we cherish customers like you who have made our products a part of their beauty routine for so long. We are truly sorry to learn that your recent experience with the mascara has been disappointing, particularly with issues like clumping and difficulty in removal. We understand how frustrating it can be when a beloved product doesn't perform as expected. We are always striving to enhance our formulations to deliver the best possible results, and sometimes these evolutions can affect how a product interacts with individual preferences and application techniques. Your feedback is incredibly valuable to us, and we assure you that we continuously listen to our customers' experiences as we refine our offerings. We truly appreciate you sharing your candid observations, as they help us to better understand the diverse needs and expectations of those who choose L'Oréal Paris.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
- Skin tone: Light
- Eye color: Hazel
I already had the cobalt blue and liked it, so I wanted to try these other colors, but you can't see them after applying
this color and mauve just look black
1 reply from L'OrealParisProductExpert team - 17 days ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
- Hair color: Brunette
- Eye color: Blue
- Skin tone: Light
- Skin type: Oily
My favorite mascara
I really like this mascara. It gives length and volume to my lashes. It doesn't get too clumpy. I've been using this brand for years and it's my favorite kind of mascara.
3 out of 5 stars
9 October, 2025
Pretty disappointed
I got the burgundy one… does it give volume? Sure. Can u tell it’s burgundy? No. And that was my whole reason of getting it. My lashes already are big and bold so I wanted the COLOR. But yeah.. it gives length and volume if that’s what you want.
1 reply from L'OrealParisProductExpert team - 28 days ago
Hello! Thank you for sharing your thoughts on our Voluminous Mascara. We truly value your feedback and have shared it with our team. We are always striving for excellence and looking to enhance our creations. For a bolder, more intense look, we suggest using our Voluminous Lash Paradise™ Mascara Primer/Base first. Then, apply multiple coats of your mascara for rich, captivating color. We hope this helps you achieve your desired look and continue discovering more captivating beauty at L'Oréal Paris!
1 out of 5 stars
6 October, 2025
originally posted on lorealparisusa.com
Horrible new formula; they changed more than the o
I’ve used the curved brush voluminous for over 20 years; I could fall asleep with my makeup on and apply a new layer the next day; no longer can do that as it sticks my lashes together in a very ugly way; also, I’ve always been able to use my Cerave bar soap to wash my face and it would wash the mascara off wonderfully; now I wash my face three times a day still being able to feel the hard clumps of mascara sticking to my lashes; got out of the shower and had mascara clumps under my eyes; and lashes falling out. This new formula is HORRIBLE.
1 reply from LeCare team - 1 month ago
Hi Kdl82. there! Thank you for giving Mascara Curved Brush a try. We are sorry to hear that it did not meet your expectations. We appreciate your feedback because the opinion of our consumers are important to us. We will be sharing your feedback with the rest of our team and hope that in the near future we create a product that better suits your needs.
5 out of 5 stars
5 October, 2025Verified purchase
- Hair color: Blonde
- Skin type: Oily
- Skin tone: Light
- Skin concern: Aging
- Eye color: Blue
Lashes
I have been using this mascara for probably 10 years. It doesn’t run when it gets wet. I have long lashes that stay all day.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Hazel
Horrible
Horrible. This goes on clumsy and just looks bad!
1 reply from L'OrealParisProductExpert team - 29 days ago
Hi there! Thank you for sharing your feedback on our Voluminous Mascara. We're sorry you're not enjoying this mascara, and we've passed your comments along to our team. We're always looking to improve. We invite you to explore our other mascara options to discover your perfect match at L'Oréal Paris!
1 out of 5 stars
26 September, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
Gets dry and clumps super quick
This stuff dried out by the third use, and was clumpy the first time I used it, as well. It also isn’t cruelty free, which bothered me. I switched to the e.l.f. mascara and was much more satisfied.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi C. We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Mascara. L’Oréal, does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing. For more information, please click here: http://tinyurl.com/ukl3sw8
2 out of 5 stars
18 September, 2025
originally posted on lorealparisusa.com
Why, oh why do you ruin the ABSOLUTE BEST product?
I have used this particular mascara for decades. I’ve tried every mascara on the market, no exaggeration, because I know/knew eventually you would try to “improve” it or discontinue it. But I always come back to this one. I buy 10 tubes at a time so I don’t run out. Voluminous black curved brush. Excellent wear, tons of compliments. Something has changed. For goodness sake, GO BACK to what I and others have worn every single day for decades. If I wanted something different, I’d buy something different.
1 reply from LeCare team - 2 months ago
Hi Workedforwhatihave. Thank you for reaching out to L'Oreal and sharing your comments on the Voluminous Curved Brush Mascara. We're sorry to hear you're not pleased with the formula change. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We will be passing on your comments to others in our team. We hope you continue using our products!
5 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Dark circles, Sun damage
- Hair color: Blonde
- Eye color: Brown
Best mascara ever!
Best mascara ever! Fully covers eye lashes for a beautiful look.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2025
new formula is terrible.
new formula is SOOOO bad. bring back the old formula!!!!
1 reply from L'OrealParisProductExpert team - 29 days ago
Hi there, Daniela! Thank you for reaching out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
Thumbs down graphic, would not recommend
7 September, 2025Verified purchase
Doesnt last
Comes off by the end of the day and have to wipe under eye.
3 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Eye color: Blue
Formula changed
I think L'Oreal has changed a few of their mascara formulas. I've been using this one since high school and am now 40! But I've noticed just the past few times within a year or 2 that I've bought this, it's such a different consistency than what I'm used to. It's kind of sticky, doesn't wash off easily, and not as easy to apply. It's almost like the waterproof formula (which I don't like bc of the texture). I wish products would stay the same through the years. Now I don't know which one to buy to get the consistency I want.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello SugarShopper. Thanks for getting in touch about L'Oréal Paris Voluminous Mascara. We truly value all customer feedback—it's essential for us to keep improving our products and meeting your expectations. We're grateful for your input and we hope you continue to use our products with greater satisfaction!
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
- Skin type: Combination
- Skin concern: Sensitivity, Acne, Dark circles
- Skin tone: Light
- Hair color: Brunette
- Eye color: Hazel
All time favorite mascara!
Highly recommend! I’ve used this mascara for years and the quality has stayed the same. The curved brush really helps with length with or without an eyelash curler. Lasts a long time and the bottle doesn’t dry out quickly. The waterproof version works great too!
1 out of 5 stars
30 August, 2025
originally posted on lorealparisusa.com
Flakes off and impossible to remove
Bring back the old formula. I have been a loyal customer for almost 30 years. The mascara is now impossible to get off my eyelashes. I actually thought that I accidentally bought waterproof mascara. Nope! I have tried several different eye makeup removal methods and plain soap and water. Nothing works. The mascara also flakes everywhere. It irritates my eyes and forget being able to wear contacts with it. I am so sad but I will have to change to a different brand.
1 reply from LeCare team - 2 months ago
Hi Aggietwin1979. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference number 42608602. It would be helpful if you could have the product available when you call. Looking forward to speaking with you
1 out of 5 stars
30 August, 2025
originally posted on lorealparisusa.com
Bring back the old formula
The formula must have changed. I have worn voluminous mascara for almost 30 years. It now flakes off and irritates my eyes. I am so sad because I used to love this mascara. I will have to find another brand. I have tried other L’Oréal products but they all irritate my eyes. Very disappointed.
1 reply from LeCare team - 2 months ago
Hi Aggietwin1979. ! We are so sorry to hear about your experience with our Waterproof Mascara. We would like to speak with you directly about it. Please call our Customer Service at 1-800-322-2036, M -F 9:00 am – 5:30 pm ET. Please provide this case #42608766. It would be helpful if you had the product available when you call. We look forward to speaking with you !
1 out of 5 stars
25 August, 2025
originally posted on lorealparisusa.com
Bring back the old formula!!!
I’ve been using this mascara since I started wearing mascara 15 years ago. I just bought a new tube and feel completely betrayed as they have changed the formula that I have come to rely on. Someone please let me know when they bring back the old formula, and in the mean time I’ll be looking for a new mascara :(
1 reply from LeCare team - 2 months ago
Hi Betrayed. There ! Thank you so much for sharing your experience with our Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We will share this with our teams and we hope that you will continue to try and use our products with satisfaction in the future.