$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Curved Brush Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L'Oreal presents Voluminous Original Volume Building Washable Black Brown Mascara. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Our Volume Maximizing Curved Brush quickly thickens, lifts and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Suggested Age: Adult Use Only
Health Facts: No Fragrance Added, Aluminum-Free, Phthalate-Free, Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12911990
UPC: 071249019351
Item Number (DPCI): 052-04-0482
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1, 3- octadecanediol, propylparaben, sime- thicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1
Shipping details
Estimated ship dimensions: 6.98 inches length x 2.44 inches width x 1.29 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), APO/FPO, Northern Mariana Islands, United States Minor Outlying Islands, Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 4569 reviews
59% would recommend
616 recommendations
long lasting: 3.64 out of 5
quality: 3.54 out of 5
easy to apply: 4.17 out of 5
value: 3.55 out of 5
easy to remove: 3.83 out of 5
New horrible fornula!!!! This is no longer even as good as the cheapest mascara out there!!
1 out of 5 stars
Thumbs down graphic, would not recommend
LilacRose - 13 days ago, Verified purchaser
They've badly changed the formula on this!!!! Its made my eyelashes fall out, it goes on and stays wet, doesn't dry hard like mascara is supposed to, so when you try to build layers, it makes thick globs and then wheh you try to wash it off, it wont come off! This went from a great mascara just a month ago, to a product that Loreal really needs to look into and change. I wont be buying it anymore until I see it’s been relabeled letting us know “original fornula is back”. Just be honest about the whoops to let us original formula fans know and we’ll come back L’Oréal. Really sad since I always felt they had a softer mascara than their main competitor, with better ingredients in their formula but now its too soft and damaging to lashes
It’s stupid to cheapen up a good product!
1 out of 5 stars
Melinda - 15 days ago
originally posted on lorealparisusa.com
I am 64 yrs young and have been a diehard fan of this mascara since I was 19 years old. What in Gods name have you done to the formula?? 2 coats of this mascara would last all day long or all night long. Now I put a 2nd coat on and it immediately balls up on the end of my lashes when it dries. What a shame. I guess I’ll try Maybelline 😞
1 reply from Consumer Care Center team - 14 days ago
Hi Melinda! Thanks for reaching out to us regarding Voluminous Waterproof Mascara. We're sorry to hear you are not satisfied with this formula. We will be sharing your comments with our teams.
Allergic reaction
1 out of 5 stars
Trish - 15 days ago
originally posted on lorealparisusa.com
I have used L’Oréal mascara over the years. Saw a reel about the color mascaras and couldn’t wait to try the burgundy. My eyes had the worst allergic reaction to it.
1 reply from Consumer Care Center team - 14 days ago
Hi Trish! Thanks for reaching out to us regarding Voluminous Mascara. We're sorry to hear that you had this experience and want to help. Please call us at: 1.800.322.2036,M-F,9A-5:30PM, ET. Give Ref# 36882762 when calling. We look forward to hearing from you.
Horrible new formula
1 out of 5 stars
Jess - 16 days ago
originally posted on lorealparisusa.com
The new formula is the WORST! Pleeeeeeaaaasssseee go back to the original!!! This stuff glues to my lashes worse that waterproof mascara, it clumps, it’s ruining my lashes, it’s THE WORST. And it used to be THE BEST. Please undo whatever you have done and give us the original formula again!!!
1 reply from Consumer Care Center team - 15 days ago
Hi there! Thank you for your feedback on the Voluminous Original Washable Bold Eye Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
New formula is breaking my lashes
1 out of 5 stars
Thumbs down graphic, would not recommend
Gwendolyn - 16 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
I used this product for years but then they changed the formula. I tried to stick with the new formula, but after a month my eyelashes are all breaking. Anyone know of a product out there that matches their OG formula?
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there, Gwendolyn! We are so sorry to hear about your experience with our Voluminous Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
new product is terrible
1 out of 5 stars
catherine - 16 days ago
originally posted on lorealparisusa.com
I have been using this mascara for 20+ years. the new formula is terrible. I thought that I could tell which bottle is the new bottle (with the gold top) but it looks like the new formula is also in some of the old bottles. Can someone help tell consumers how to distinguish which bottles contain the new formula?
1 reply from Consumer Care Center team - 15 days ago
Hi there catherine, We wish you were seeing the results you were hoping for with the Voluminous Original Volume Building Mascara. While it is possible that minor changes have been made in the formula, the performance should meet or exceed previous results and may not be noticeable at all. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
Ex holy grail
3 out of 5 stars
Lwebb - 16 days ago
originally posted on lorealparisusa.com
This used to be my holy grail mascara….i still love the look of my lashes but I can’t stand that it’s basically waterproof mascara! I actually went back to the store and bought a second one thinking I had accidentally bought waterproof -_- my make up remover doesn’t even take it off! I have to use a special makeup remover for this mascara! Something isn’t right, non waterproof mascara shouldn’t be this hard to remove!
1 reply from Consumer Care Center team - 15 days ago
Hi there Lwebb, While is great to hear the results on the lashes are still wonderful, we understand how disappointing this must be! We want to understand what happened just as much as you do. While it is possible that minor changes have been made in the formula, the performance should meet or exceed previous results and may not be noticeable at all. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
Bring back the old mascara!
1 out of 5 stars
Megcap - 17 days ago
originally posted on lorealparisusa.com
The new formula is terrible. It clumps when trying to wash off and it’s a mess. My lashes don’t look as fill either. I’ve used this brand of mascara for 25 years. I sadly have to switch.
1 reply from Consumer Care Center team - 15 days ago
Hi there Megcap, We wish you were seeing the results you were hoping for with the Voluminous Mascara Curved Brush. We want to understand what happened just as much as you do. While it is possible that minor changes have been made in the formula, the performance should meet or exceed previous results and may not be noticeable at all. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
Verydisappointed in the new formula!! No good >_<
2 out of 5 stars
BlueEyes - 18 days ago
originally posted on lorealparisusa.com
L'Oreal Original Voluminous 15x straight brush (not curved) has been my absolute,daily, go to mascara since it first came our years ago. I loved it, UNTIL you all changed the formula over the last few months. It doesn't lengthen or volumize nearly as well as it did before. Also it is not as "washable" as it was prior to the change and burns my eyes when washing it off. The old formula never did. I truly wish companies would stop trying to "re-invent the wheel". You had an excellent product, why change it?? Please bring back the old formula!!!
1 reply from Consumer Care Center team - 15 days ago
Hello BlueEyes! Thank you so much for sharing your feedback about our Voluminous Original Washable Bold Eye Mascara. We are disappointed to hear that you were not fully impressed with the results. We will share your feedback with the rest of our team, we hope that you will continue to try and explore our products in the future!
.
5 out of 5 stars
Thumbs up graphic, would recommend
RosaR - 18 days ago, Verified purchaser
Makes your eye lashes look perfect.
Please bring back the old original formula
1 out of 5 stars
Ghnerdygirl - 19 days ago
originally posted on lorealparisusa.com
The new formula with the gold rim around the top is terrible. It's making my lashes fall off when I attempt to remove it. It's not soft or washable like the old formula. It's definitely more like a waterproof product. Maybe they just put the wrong product in the bottle? Is there any way to get the old formula again? I bought two and I still have one in the package and would like to exchange both but I don't know where I would find it. It's way too waterproof now and not soft or easy to wash off, even with my oil based makeup remover or my cloth makeup remover wipes. Very unhappy. I literally just recommended your product to someone who wanted to stop getting her eyelash extensions and I had to tell her "Nevermind! it's not good anymore like it used to be!"
1 reply from Consumer Care Center team - 15 days ago
Hello Ghnerdygirl. Thank you for sharing your experience on our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that this product did not leave you with the results in which you expected. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
The original I keep coming back to!
5 out of 5 stars
Monica - 20 days ago
originally posted on lorealparisusa.com
The original Voluminous mascara is the BEST mascara on the market! I have tried different brands at different prices, the latest and greatest. And I always come back to voluminous, it does the best at both lengthening and thickening and is easy to wash off! L’Oréal please do not ever stop making it.
Not green
2 out of 5 stars
Thumbs down graphic, would not recommend
km - 22 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
The color is not noticeable at all. It comes off basically as black. Maybe if you use a white base the green will stand out. Overall not the worst mascara, but not worth purchasing a second time.
Color is not vibrant enough
2 out of 5 stars
Thumbs down graphic, would not recommend
km - 22 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
I found this mascara to be clumpy. The color is not noticeable at all. It comes off more as a brown. Maybe if you use a white base the violet will stand out. Overall not the worst mascara, but not worth purchasing a second time.
I actually like the new formula!
5 out of 5 stars
Rachellily - 22 days ago
originally posted on lorealparisusa.com
I’ve been using this product for years! While I’ve seen a lot of people saying they hate the new formula, I actually love the new change! It definitely gives me more volume and holds my curl better, but doesn’t make my lashes look super caked on and gross. It does come off more flaky like a tubing mascara when removing it but it’s not hard to get off at all with micellar water.
New Formula is Terrible
1 out of 5 stars
ath89 - 23 days ago
originally posted on lorealparisusa.com
HATE this new formula! This was my tried and true mascara for 20+ years and I'm heartbroken to have to find a new option. Please change this back to the original formula for all of your loyal fans!!
1 reply from Consumer Care Center team - 22 days ago
Hi ath89! Thanks for reaching out to us regarding Voluminous Mascara. We're sorry that you are not happy with the current formula for this product. We will share your comments with our teams.
New Formula is Terrible
1 out of 5 stars
ath89 - 23 days ago
originally posted on lorealparisusa.com
HATE this new formula! This was my tried and true mascara for 20+ years and I'm heartbroken to have to find a new option. Please change this back to the original formula for all of your loyal fans!!
1 reply from Consumer Care Center team - 23 days ago
Hi there! Thank you for your feedback on the Voluminous Original Washable Bold Eye Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Changed formula
1 out of 5 stars
mec1 - 26 days ago
originally posted on lorealparisusa.com
I have been using this mascara for over 20 years. Since I was 15. They changed their product. It goes on and wears more like waterproof. The old formula was buildable and this is not! I am so disappointed. Loreal just lost a long time customer. I have tried all different types of mascara and ALWAYS go back to this mascara. I even could tell when too much air got into the mascara over usage.
1 reply from CeraVe team - 23 days ago
Hi mec1. Thank you for reaching out to L'Oreal regarding the Voluminous Original Washable Bold Eye. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #36696757. Please have the product with you when you call. Looking forward to hearing from you!
New Formula is Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Dre - 27 days ago, Verified purchaser
I have been using this mascara for over 20+ years. they have changed the formula. It no longer comes off. It feels like a waterproof mascara and it also makes your lashes fall out. I had to check and make sure I didn't buy the waterproof formula. It's absolutely terrible. What a bummer that they changed something so good.
1 reply from L'OrealParisProductExpert team - 25 days ago
Hi there, Dre! We are so sorry to hear about your experience with our Voluminous Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Can I give negative stars?
1 out of 5 stars
Seattle - 27 days ago
originally posted on lorealparisusa.com
Hi there L’Oreal. Remember when this was a 5 star mascara? Why are you not catching on the everyone HATES the new formula? This new version is awful, and that is being generous. It does not come off my lashes when washing my face anymore. And PLEASE don’t recommend a product to take it off because nothing works. It used to come off with soap and water. It flakes. And worst of all it burns my eyes and makes my lashes fall out. There are numerous reviews expressing the same - burning eyes and lashes falling out. How are you still able to sell this product? Your customers are telling you that it is causing harm. Your customers are telling you that they are moving to different brands. Your customers are imploring you to change it back. This used to be an amazing product.
1 reply from L'Oreal Paris team - 25 days ago
Hi Seattle. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #36696246. Please have the product with you when you call. Looking forward to hearing from you!