You may see these labels near the price:
- When purchased online is the price of an item when it’s bought using shipping, delivery, pickup or Drive Up. The price may differ if you buy an item in your local store.
- New Lower Price is the updated price of an item after a reduction from the previous retail price. Items on Target.com and the Target app may display a Was strikethrough price in search results and on product detail pages. The Was strikethrough price is determined using the 90-day median price offered for the item on Target.com and the Target app (excluding sales, clearance and other limited-time promotional offers). The price may vary if you buy an item in your local store.
- MSRP stands for Manufacturer’s Suggested Retail Price. This is the suggested retail price provided by the manufacturer, supplier or seller. This price may or may not reflect the actual, sold at or prevailing market price.
- See price in cart appears when an item is marked lower than a manufacturer’s minimum advertised price. To see the price, add the item to your cart. You can remove it at any time.
- A Value Bundle is a group of items sold together that may result in a lower price than if each item is purchased separately.
Price Match Policy
Pricing, promotions and availability may vary by location and at Target.com. We’ll match the price if you buy a qualifying item at Target, then find the identical item at Target.com, the digital ad (screenshots or pictures cannot be accepted) or in Target stores. Price matches may be requested at the time of purchase or within 14 days after purchase.
If you find a current lower price within 14 days after purchase, just bring in the proof and we’ll adjust your payment to the lower price, upon request. Target store price matches and adjustments are completed at the store on any lane. For Target.com purchases, call Target.com Guest Services at 1-800-591-3869.
At Target, we’re committed to delivering high-quality products at outstanding value. While regular prices are consistent for all guests shopping at the same store, some items may differ between locations because market conditions vary by store. Guests may also see different prices when they receive personalized savings and offers through Target Circle™. To provide these benefits and ensure pricing reflects each store’s market, Target uses limited information such as location and shopping history.
New York state law requires businesses to display the following disclosure:
This price was set by an algorithm using your personal data.
