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Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 1.98 Pound (Packaging May Vary) - 2 of 4Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 1.98 Pound (Packaging May Vary) - 3 of 4Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 1.98 Pound (Packaging May Vary) - 4 of 4
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 1.98 Pound (Packaging May Vary) - 1 of 4

Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 1.98 Pound (Packaging May Vary)

$49.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Gold Standard 100% Whey - 24g of protein per serving to help build and maintain muscle when taken over time with regular resistance training
  • 5.5g of aturally occurring branched chain amino acids (BCAA and 11g of naturally occurring essential amino acids (EAAs) per serving to support muscle recovery
  • Anytime formula – great before or after exercise, between meals, with a meal, or any time of day when you need extra protein
  • Optimum Nutrition is the World's #1 Sports Nutrition Brand*
  • Banned substance tested and the highest quality control measures so you feel comfortable and confident consuming the product
  • *Source Euromonitor International Limited; Consumer Health 2023 Edition, Sports Nutrition category, % retail value shares, 2022 data

Description

OPTIMUM NUTRITION'S GOLD STANDARD 100% Whey uses pure Whey Protein Isolates as the primary ingredient. Combined with ultra-filtered whey protein concentrate, each serving provides 24 grams of all-whey protein and 5.5 grams of naturally occurring Branched Chain Amino Acids (BCAAs) which are prized by athletes for their muscle building qualities. With more than 20 tempting flavors to choose from.
Protein Grams per Serving: 24 g
Product Form: Powder
Primary dietary ingredient: Whey Protein
Protein type: Whey Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 24 mg
TCIN: 1006339805
UPC: 748927028614
Origin: made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Serving Size: 31

Serving Per Container: 29

Amount :

Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 3g1%
Dietary Fiber 1g2%
Sugars 1g
Protein 24g48%
Calcium 130mg10%
Iron 0.7mg4%
Potassium 200mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), cocoa powder (processed with alkali), sunflower and/or soy lecithin, natural and artificial flavor, acesulfame potassium.

Allergens & Warnings:

DO NOT USE FOR WEIGHT REDUCTION., CONTAINS: MILK, SOY.

Shipping details

Estimated ship dimensions: 5.99 inches length x 5.99 inches width x 9.94 inches height
Estimated ship weight: 2.58 pounds
item ships from third party seller: Pattern

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Additional product information and recommendations

4.7 out of 5 stars with 390 reviews
4 out of 5 stars
31 March, 2026
originally posted on ExpertVoice.com
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Mixes well but flavor just okay

Overall I've been happy with this protein powder. I got tired of my usual flavors so I wanted to try the Fruity Cereal flavor. It's not bad and I'm continuing to drink it after my workouts, but the flavor is just not exactly what I expected. On one hand it's a little more mild in flavor than I anticipated, but at the same time it's also a bit heavy on the lime flavor note (as another reviewer mentioned). However, it mixes very well and hasn't given me any digestive discomfort, so I would still recommend it.
1 reply from Optimum Nutrition team - 2 days ago
Fruity Cereal has been a big hit lately!
Tanner B
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5 out of 5 stars
24 March, 2026
originally posted on ExpertVoice.com
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(no review title)

Great protein, I have been using this for years and have never looked elsewhere. It does the job!
Erik G
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5 out of 5 stars
22 March, 2026
originally posted on ExpertVoice.com
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(no review title)

Really good product. They did a great job with the flavor.
Alaeldeen Y
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4 out of 5 stars
21 March, 2026
originally posted on ExpertVoice.com
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Flavorful! Great value.

The fruity cereal powder tastes pretty good, but falls a little short of Dymatize's same flavor. It breaks up well for protein shakes and drinks, and for the nutritional benefit the value for cost is great. Would highly recommend optimum!
Michael U
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5 out of 5 stars
18 March, 2026
originally posted on ExpertVoice.com
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(no review title)

Personally I find this flavor to taste too sweet, especially when I double up on scoops. It’s a great brand, just not the right flavor for me.
Spencer F
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4 out of 5 stars
13 March, 2026
originally posted on ExpertVoice.com
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Decent flavor but not Optimum's best

The smell is right, like Trix/fruit loops, but the lemon/lime flavors overpower it. It's good for a change of pace from the usual chocolate/vanilla/strawberry
Alex G
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3 out of 5 stars
11 March, 2026
originally posted on ExpertVoice.com
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Good Protein for Macros, not that great of taste

This protein is really affordable for the serving size also the macros are great for a protein. My negative comes in because the taste isn't all that great. It's okay, I know that it's a protein supplement but the flavor isn't very good mixed with water. But if you make a protein Ice Cream or shake it will taste better. I would recommend to someone else for sure but don't expect the best tasting protein you've ever had.
Joseph M
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5 out of 5 stars
7 March, 2026
originally posted on ExpertVoice.com
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awesome product

im constantly working not getting enough protein in, im using this as a meal replacement and it helps me get enough protein in especially when I add pb powder, the whey,, cold brew coffee, and cocoa powder and eat a banana. it's great for both beginners and experts.
Nicholas L
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5 out of 5 stars
7 March, 2026
originally posted on ExpertVoice.com
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Best Protein!

I've tried out plenty of whey proteins and this brand by far is the best!!
santiago V
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5 out of 5 stars
5 March, 2026
originally posted on ExpertVoice.com
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(no review title)

Great flavor and mixes really well with milk or water. Absolutely delicious.
Brevin S
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5 out of 5 stars
4 March, 2026
originally posted on ExpertVoice.com
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THE BEST PROTEIN

I tried other proteins before and I didn’t like them cause they make my heartbeat go up but I tried this optimum nutrition protein and I love it I take it after every workout and it so good the flavor is perfect and it mix well with water i recommend this if you’re staring to workout it’s perfect for beginners like me, also I would recommend to mix it with your creatine in case you’re also taking creatine
Romina Y
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5 out of 5 stars
2 March, 2026
originally posted on ExpertVoice.com
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Tastes just like Trix cereal

It's wild, but it tastes just like Trix cereal. I've made a few shakes with it so far and it tastes great. I'm looking forward to getting creative with it though and trying some desert recipes.
Joel B
1 guest found this review helpful. Did you?
5 out of 5 stars
2 March, 2026
originally posted on ExpertVoice.com
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just what we need!

I really like how this is low in sugar, high in protein and just enough calories! the flavor is great to add to most things - easy to make a protein coffee hot or cold, easy to put into a smoothie for the family or blend with the morning oatmeal!
Linda S
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5 out of 5 stars
25 February, 2026
originally posted on ExpertVoice.com
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(no review title)

tastes good, gives me my extra protein boost for the day
Filip S
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5 out of 5 stars
9 February, 2026
originally posted on ExpertVoice.com
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Love it

I love this protein powder. It mixes well, tastes great, and gives me an ample amount of protein without being overkill and a waste.
Bryan D
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5 out of 5 stars
8 February, 2026
originally posted on ExpertVoice.com
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(no review title)

It’s an awesome protein powder for starting back into the gym. Does not taste like the cheap protein powder.
Brian C
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5 out of 5 stars
7 February, 2026
originally posted on ExpertVoice.com
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(no review title)

Optimum Nutrition never disappoints! The protein powder mixes easily, tastes amazing, and delivers the results I expect. Definitely one of the best-tasting protein powders I’ve tried. Highly recommend for anyone looking to boost their protein intake with a great flavor. Always coming back for more
Matthew M
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5 out of 5 stars
5 February, 2026
originally posted on ExpertVoice.com
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Great coffee creamer

Tastes good and mixes smooth. I use a scoop with just a little milk to make protein coffee creamer.
Beki R
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5 out of 5 stars
5 February, 2026
originally posted on ExpertVoice.com
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Awesome protein powder! Tastes great

Overall a great tasting protein powder with 24 grams of protein. Used it for an after gym protein shake. Added some peanut butter and bananas into it and tasted great. I got the vanilla ice cream flavor but I’m sure other flavors would be great aswell. Texture after blending it up was super smooth and not too chunky at all. Great that it’s only one scoop for the protein as other brands are multiple scoops.
Nathaniel A
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5 out of 5 stars
3 February, 2026
originally posted on ExpertVoice.com
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whey protein

great taste, no chalky texture. easy source of protein.
Mackenzie M
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