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Nature Valley Soft Baked Oatmeal Cereal Bars - 14.88oz/12ct: No Artificial Preservatives, Whole Grain - 2 of 4Nature Valley Soft Baked Oatmeal Cereal Bars - 14.88oz/12ct: No Artificial Preservatives, Whole Grain - 3 of 4Nature Valley Soft Baked Oatmeal Cereal Bars - 14.88oz/12ct: No Artificial Preservatives, Whole Grain - 4 of 4
Nature Valley Soft Baked Oatmeal Cereal Bars - 14.88oz/12ct: No Artificial Preservatives, Whole Grain - 1 of 4

Nature Valley Soft Baked Oatmeal Cereal Bars - 14.88oz/12ct: No Artificial Preservatives, Whole Grain

$5.49 reg $7.19
$1.70 off
($0.37/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • QUALITY INGREDIENTS: No artificial flavors, no artificial colors, and no high fructose corn syrup
  • WHOLE GRAIN: Wholesome snacks with 16g of whole grain per serving (at least 48g recommended daily)
  • DELICIOUS TASTE: Sink your teeth into cinnamon and brown sugar flavors in one tasty bar
  • PERFECTLY PORTABLE: These bars make excellent travel snacks or an on the go treat; Perfect for the pantry, lunch box, or backpack
  • CONTAINS: One big cardboard box of Nature Valley Soft Baked Oatmeal Squares, Cinnamon Brown Sugar, 12 Ct, 14.88 oz; Perfect for instant snacking

Description

When you're setting out for adventures, pack some Nature Valley Soft Baked Oatmeal Squares! These snacks come in a delicious Cinnamon Brown Sugar flavor, blended with 16g whole grains (at least 48g recommended daily). Each on the go bar contains no artificial flavors, no artificial colors, and no high fructose corn syrup. These portable bars are perfect for the pantry, lunch box, or backpack. Make these convenient snacks your go-to for a tasty mid-morning or afternoon snack. At Nature Valley, we believe that what you put in is what you get out. So wherever the moment takes you and your family, you can rely on our great tasting snacks to help keep you going. Contains one big cardboard box of Nature Valley Soft Baked Oatmeal Squares, Cinnamon Brown Sugar, Snack Bars, 12 Ct, 14.88 oz; perfect for instant snacking.

Serving Size: 1 bar

Serving Per Container: 12

Amount 1 bar (35g)

Calories: 150
% Daily Value*
Total Fat 6grm7%
Saturated Fat 1grm4%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 120mg5%
Total Carbohydrate 24grm9%
Dietary Fiber 3grm10%
Total Sugars 9grm0%
Added Sugars 8grm17%
Protein 2grm0%
Vitamin D 0mcg0%
Calcium 0mg0%
Iron 0.7mg4%
Potassium 0mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oats, whole grain wheat flour, brown sugar, canola oil, tapioca syrup, vegetable glycerin, chicory root extract, sugar, raisin juice concentrate, palm and palm kernel oil, baking soda, salt, cinnamon, whey, egg white, natural flavor, soy lecithin.

Allergens & Warnings:

Contains egg, milk, soy, and wheat; may contain peanut ingredients.
Consistency: Chewy
Protein Grams per Serving: 2 Grams
Features: No Artificial Sweeteners, No Synthetic Colors, No Artificial Preservatives, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, Whole Grain, No Artificial Colors
Dietary Needs: 0 Grams Trans Fat, Low Cholesterol, Cholesterol Free
State of Readiness: Ready to Eat
Form: Bar
Package Quantity: 12
TCIN: 47972367
UPC: 016000446465
Item Number (DPCI): 071-20-0203
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.31 inches length x 4.98 inches width x 8.59 inches height
Estimated ship weight: 1.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

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Guests are saying

Guests appreciate the delicious flavor and soft texture of the oatmeal squares, making them a favorite for quick breakfasts and snacks. Many enjoy the cinnamon brown sugar taste, which pairs well with coffee. However, some guests have expressed disappointment over inconsistencies in icing and size, as well as occasional quality issues. Overall, these bars are seen as a convenient and satisfying option for busy lifestyles.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1002 reviews
    quality: 3.87 out of 5
    taste: 4.07 out of 5
    value: 3.86 out of 5
    72% would recommend
    36 recommendations
    5 out of 5 stars
    23 September, 2026
    originally posted on naturevalley.com
    Image

    The Best

    I love these so much. Wish they were a bit bigger and came in a pack of 20.
    Jules1970
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    20 September, 2026Verified purchase

    Tastes great

    Tastes great
    Helpful One
    quality: 4 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    11 September, 2026Verified purchase

    Decent Little Oat Bars

    Good, tasty, chewy, decent small snack at a very reasonable price. 3 grams fiber per bar is good too. Box is ok and shipped ok. All Nature Valley foods seem pretty good for freshness, moisture, size, sweetness and cost. Only the flavors are a bit lacking or are mild, so oftentimes I order only once.
    BIRDIE
    quality: 5 out of 5
    taste: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    5 September, 2026
    originally posted on naturevalley.com
    Image

    Very good!

    These are good! Decent size portion and a good taste! The after taste maybe on the salty-side but overall these are one of my favorites!
    cgk70
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 August, 2026Verified purchase

    Disappointed in size

    I use to buy these all the time but took afew months break with the price increase. Just bought the other day and much to my surprise they’re now have the size they use to be. Won’t purchase again.
    Shower
    quality: 1 out of 5
    taste: 4 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    28 August, 2026

    (no review title)

    My order was left in the lobby and did not have. my name on it. No one knew who ordered the merchandise. The office sent a message to the facility inquiring who ordered the merchandise from Target. Anyone could have claimed it because there was no name on the order. This a terrible and unacceptable service from Target.
    Barbara
    Did you find this review helpful?
    5 out of 5 stars
    28 July, 2026
    originally posted on naturevalley.com
    Image

    I LOVE THESE!

    They're the perfect oatmeal flavor and texture. I eat a couple during busy days at med school and it keeps me happy! I hope they never discontinue them. I just need them in bulk.
    dradj
    Did you find this review helpful?
    4 out of 5 stars
    20 June, 2026
    originally posted on naturevalley.com
    Image

    Missing drizzle

    Great bars but missing the icing drizzle more often. Very frustrating.
    1 reply from Nature Valley team - 3 months ago
    Your feedback is important to us. We will share it with the rest of our team. Thanks!
    Yo, No drizzle
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 June, 2026Verified purchase

    (no review title)

    my daughters favorite!
    ksyracuse
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on naturevalley.com
    Image

    Gr8 Snack

    These are so good. Even my teenage kids love them..I eat at least 4 a day . I get the 20 box
    Did you find this review helpful?
    4 out of 5 stars
    29 April, 2026
    originally posted on naturevalley.com
    Image

    NO icing

    Great tasting snack but I've opened 3 and NO Icing
    Dee223
    Did you find this review helpful?
    1 out of 5 stars
    23 April, 2026

    (no review title)

    Why does this come up when you search for organic.
    TellMeWhatYouReallyThink
    Did you find this review helpful?
    1 out of 5 stars
    15 April, 2026
    originally posted on naturevalley.com
    Image

    Disgusting

    I found hair in it not anything like mine my hair is curly this is straight and wavy I swear I swallowed it
    1 reply from Nature Valley team - 6 months ago
    We're so sorry to hear about your recent experience. Every customer’s feedback matters to us as we are continually striving to improve our products. We'd like to learn more and assist you further. Can you reach out to our team via the Contact Us section at the bottom of this page so we can assist you properly? Thank you!
    Nugget84
    Did you find this review helpful?
    1 out of 5 stars
    8 March, 2026
    originally posted on naturevalley.com
    Image

    No icing on Oatmeal Squares

    We buy these a lot. We have been disappointed with the last two boxes because they haven’t had the icing on top. I have a picture but the button isn’t working properly for me to add the picture of square with no icing.
    1 reply from Nature Valley team - 7 months ago
    We're so sorry to hear about your recent experience. Every customer’s feedback matters to us as we are continually striving to improve our products. We'd like to learn more and assist you further. Can you reach out to our team via the Contact Us section at the bottom of this page so we can assist you properly? Thank you!
    No icing
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 December, 2025Verified purchase

    SO GOOD

    These are sooooo good when warmed up!! I wish they were a bigger size!!
    Alyssa
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    5 November, 2025
    originally posted on naturevalley.com
    Image

    Amazing taste and texture

    Randomly discovered these things in a target and I’m legitimately obsessed with them and have 1-2 per day. So much so that I googled it to see if there were any other flavors and ended up here. They’re delicious and the texture is great
    Jezzrien
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2025
    originally posted on naturevalley.com
    Image

    Obsessed

    I’ve eaten a whole box in a matter of 2 days. Probably not a good thing but they’re that good!!
    Megan
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2025
    originally posted on influenster.com
    Image

    These little treats are delicious!

    These little treats are simply fantastic. I was surprised by how delicious they ended up being. They are great for when you are on the go. Or rushing out of the house in the morning. Easy to grab on the way out and provides an excellent source of nutrition to start your day.
    urmomsfavexboyfrien_4706
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2025
    originally posted on influenster.com
    Image

    Great!

    Cinnamon and brown sugar oatmeal squares with a crunchy yet chewy texture—Nature Valley makes the perfect snack anytime. Crunchy oats and chewy sweetness blend perfectly in Nature Valley Cinnamon Brown Sugar Oatmeal Squares—snack bliss.
    rylies29_8888
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 July, 2025
    originally posted on influenster.com
    Image

    Delicious

    Tasty and delicious they are so good you forget it’s good for you all natural ingredients make it very tasty for a snack or a on the go meal. The packaging is very appropriate too
    hebesgirl53_7050
    Did you find this review helpful?

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