Brioche Loaf - 17.64oz - Favorite Day™
$5.49 ($0.31/ounce)See 1 deal for this item
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4.5 out of 5 stars with 504 reviews
quality: 3.93 out of 5
taste: 3.89 out of 5
value: 3.42 out of 5
71% would recommend
53 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
22 March, 2026Verified purchase
fluffy & delicious
This stuff makes the best French toast!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2026Verified purchase
Better & cheaper options at other chain stores
The bag is full of crust crumbles so, as I suspected, the bread is extremely dry (and well within its Best By date). Also, terrible packaging. The plastic bag tore as soon as I undid the closure, and continues to tear each time I touch it, so I’ve been taping the tears. Also, it doesn’t taste very good. I’ve had far superior store brand brioche from the yellow smiley face store and the Hawaiian shirt store. Iykyk.
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2026
(no review title)
Delicious frenchtoast i made 👍🏻
1 out of 5 stars
8 February, 2026Verified purchase
Exorbitant Price Increase
My husband loves this bread and I’ve been buying it for some time now. Unfortunately, it no longer fits within my grocery budget since it has INCREASED by $5.00 in one week!! I paid $5.99 last week and I was set to buy another this week when I noticed the price. I stopped getting my bananas from Target when the bananas increased by $3.00. Sadly, if the trend continues I will have to stop shopping there altogether.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 February, 2026
(no review title)
very disappointed that almost all the favorite day items have high risk additives
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
(no review title)
This brioche bread is next level! I've bought several different brands of brioche bread and this is by far one of the best, if not the best one! Another item I try to remember to grab because a lot of times when I go to do an order delivery/pick up, it's out of stock(it's that good). Try it if you haven't!
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Very tasty and versatile!
I hate to admit I've literally just eaten this bread plain, because it has a subtle sweetness to it and it's very soft. I highly recommend this even with just some Nutella if you really wanna chow down. I use this for my daughter's lunch as well, and she's a big fan. Makes great French toast as well!
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
French toast
This bread is the best I've found for making French toast on stove top. Very yummy and doesn't fall apart.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
Slice brioche loaf
Horrible after taste,
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2025Verified purchase
French Toast
Great bread for French toast! The sweetness in the bread gives it a great flavor!
1 out of 5 stars
Thumbs down graphic, would not recommend
20 May, 2025Verified purchase
Poor quality bread
Dry and crumbly. Bread wanted to fall apart as I took it out of the bag. Also the bag itself is terrible; it ripped upon opening and I had to find a new container for the bread. Ended up just throwing this away.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2025
Poor quality for price
Dry, flavorless, too thickly cut. St Pierre is 10x better.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 May, 2024
$7 What a joke
Why is this $7. What justifies the cost? More importantly who are the people paying for this and why do you continue to do so? Don’t you realize that if you pay these prices they stay the same! I tried this bread when it was half the cost and can get the same at a competitor for less than half this price here. There is nothing special about it at all.
5 out of 5 stars
Thumbs up graphic, would recommend
2 April, 2024Verified purchase
Tasty
Used this bread to make french toast and it came out delicious. I'd buy it again
1 out of 5 stars
Thumbs down graphic, would not recommend
26 January, 2024Verified purchase
Chemical taste
Had a very nasty chemical taste. I will not purchase this again!
5 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2023Verified purchase
Fine, could use a better bag
Not nutritional at all but my kids actually eat it and that's what counts. I make grilled cheese or pbj on here and they actually eat something cuz it's soft and buttery.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 November, 2023Verified purchase
Disgusting, I want to throw up
I actually like this bread what I do no like is the fact that there were bugs in it. Dead bugs. I could throw up as I had nearly finished the loaf and found a tiny little bug on the golden part of my sandwich. Disgusting! I threw the rest of it away. As someone who also works at target and rarely gets food there I will never buy this bread again.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2023
Get Something Else for French Toast or Anything Else for that Matter
I purchased this bread to make French toast. As soon as the bread hit the batter it was falling apart. It doesn't seem like it would be appetizing in its regular form either. It is not worth the price at all.
3 out of 5 stars
12 September, 2023
Too pricey but good for a brunch party
Okay… I’m having a hard time justifying the paying almost $7 for a loaf of bread. It does make a good french toast though if you’re having people over for breakfast/ brunch I would recommend… but I wouldn’t buy it otherwise.
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2023
⭐⭐⭐⭐⭐
Delicious!!! Pricey though, so we don't but it all the time.