Dove Beauty Intensive Repair Advanced Damage Therapy 10-in-1 Serum Hair Mask with Glutamic Amino Serum - 9.2oz
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$9.99
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Guests are saying
The Dove Intensive Repair 10 in 1 Serum Mask is a transformative hair treatment that offers deep hydration, nourishment, and repair for various hair types. Guests appreciate its creamy texture, pleasant scent, and ease of use, making it a convenient addition to their hair care routine. Many have noticed significant improvements in softness, shine, and manageability after just one application. This affordable mask is ideal for those seeking to revitalize their hair and combat damage from coloring and heat styling.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 701 reviews
quality: 4.28 out of 5
value: 4.39 out of 5
64% would recommend
42 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
(no review title)
Love this mask!
5 out of 5 stars
19 March, 2026Verified purchase
Impressive!!!
Makes hair silky! Definitely decreased frizz. Very impressed!
5 out of 5 stars
Thumbs up graphic, would recommend
10 March, 2026Verified purchase
No more frizzy hair
My hair is usually frizzy... I don't know why. But after using this, my hair looks silky and I can run my fingers through my hair with no tangles.
5 out of 5 stars
2 March, 2026
originally posted on dove.com
Amazing Product
[This review was collected as part of a promotion.] Very good! The Dove Bond Intense Repair line (evolution of Damage Therapy) is focused on deep components of chemical and thermal damage, using peptide-based technology to rebuild the internal bonds of the hair. It promises strands up to 10x stronger and 100% softer, with molecular level security to restore the hair structure, and is recommended for chemically cut, progressive or very damaged hair.
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026
(no review title)
YOU NEED THIS. Only used once and already made my hair so much softer, can’t see breaking and smells amazing.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 February, 2026Verified purchase
(no review title)
I am sure that this is a nice mask but GOOD LORD THE SMELL IS AWFUL. It would maybe be fine if it wasn’t so strong. I pretty much immediately got back in the shower and washed it out because it was making me nauseous. And I am not someone normally sensitive to smells.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2026Verified purchase
(no review title)
Arrived open with product all over the box. Don’t buy online.
1 reply from DoveExpert team - 12 days ago
Hi Savannah, we’re sorry to hear that your order arrived open with the product spilled throughout the box. We recommend reaching out to Target Customer Service Team directly, they'll be best equipped to assist you and make things right.
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
(no review title)
This product really helped for my dry brittle hair. love it
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
Another win for Dove!
Another great Dove product!! Each winter, my hair gets so brittle and dry (yet my scalp is constantly oily). I always have to supplement my hair care routine with a deep conditioner, and I tried Dove this year based on reviews. My hair is already SO soft again and it smells SO good! This will for sure be the one I stick with!
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase
Soft and bouncy hair. Buy this mask!
This mask leaves your hair feeling so soft. I haven’t gotten a haircut in months and this make made my less than stellar ends soft and bouncy. The scent is nice - not too overpowering or strong. Would definitely recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase
(no review title)
Love it makes my hair feel soft and love the scent.
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026
(no review title)
loves this product
5 out of 5 stars
18 January, 2026
(no review title)
Such a beautiful product felt like it hydrated my hair and has left it silky days later. Usually, I have really bad tangles at the nape of my hair, but that has basically gone away and I don’t have to brush my hair 30 times a day!
4 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
Soft hair but strong smell
I like this hair mask quite a bit - makes my hair soft and reduces frizz. My hair always looks better after I use it. HOWEVER, it does have a very strong scent. Very strong. It lingers on your hair for a day or two after. So if you’re sensitive to that, it may not be the right product for you.
3 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2026Verified purchase
fine, not great
Made my hair a little softer but nothing crazy. This has the classic Dove smell, it's sooo strong and it lingers. I'll use this once in a while but wouldnt repurchase.
1 reply from DoveExpert team - 18 days ago
Hi there, thanks for your feedback. We're sad to hear you were the disappointed with the scent of our Dove Intensive Repair Mask and we'll be sure to share your comments with our team.
2 out of 5 stars
11 January, 2026Verified purchase
(no review title)
I agree with other reviews that this was way too scented for me. It’s all I could smell for hours after and it didn’t condition my fine curly hair as well as others.
1 reply from DoveExpert team - 18 days ago
Hi Andrea, we're truly sorry to hear about the issue you've experienced with the Dove Intensive Repair Mask. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54352398 we’ll make sure to assist you promptly.
3 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2026Verified purchase
Strong scent
Felt nice but the scent was way too strong for me as someone who usually uses unscented products. It wasn’t too heavy though for my fine, thin, bleach damaged hair
1 reply from DoveExpert team - 3 months ago
We appreciate your feedback. Please reach out to us at consumer.services@unilever.com if you’d like a recommendation! Hope this helps!
3 out of 5 stars
29 December, 2025Verified purchase
(no review title)
Not worth the price and unit and definitely not the hype
1 reply from DoveExpert team - 3 months ago
Hi there, we're truly sorry to hear about the issue you've experienced with the Dove Beauty Intensive Repair Advanced Damage Therapy 10-in-1 Serum Hair Mask with Glutamic Amino Serum. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53660475 we’ll make sure to assist you promptly.
4 out of 5 stars
23 December, 2025
originally posted on dove.com
It’s good but a little thick for my hair
I love how my hair feels soft and silky, the application on the hair feels smooth and gave it that nice slip to my hair. It also felt kinda moisturizing. Just a few problems tho, when I was rinsing out the mask, my hair felt a little weighted down and also when rinsing off the mask, it was so slippery that I almost fell in the shower. Yikes! But overall, still a great hair mask I just wouldn’t buy it again, if I’m going to get any dove hair mask, I would try the hyaluronic + moisture hair mask, I heard it’s the lightest weight of the three hair masks (intensive, bond repair, daily moisture/hyaluronic + moisture).
1 out of 5 stars
22 December, 2025
originally posted on dove.com
the smell is turning my stomach
The scent is so strong it's honestly making me nauseous and giving me a migraine. I have no idea how anyone can use this product. It's going straight in the trash and I won't buy any other Dove hair products based on how terrible and strong this scent is. My hair smells like the hand soap in a gas station bathroom.