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TRUBAR 12g Plant Based Protein Bars - Fudger Nutter Peanut Butter - 5ct - 2 of 4TRUBAR 12g Plant Based Protein Bars - Fudger Nutter Peanut Butter - 5ct - 3 of 4TRUBAR 12g Plant Based Protein Bars - Fudger Nutter Peanut Butter - 5ct - 4 of 4
TRUBAR 12g Plant Based Protein Bars - Fudger Nutter Peanut Butter - 5ct - 1 of 4

TRUBAR 12g Plant Based Protein Bars - Fudger Nutter Peanut Butter - 5ct

$7.89 ($0.90/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Creamy peanut butter wrapped in rich chocolate fudge, Made with 100% plant-based ingredients
  • Free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols
  • 12g of plant protein, 13g of fiber, 190 calories per bar
  • A go-to snack for breakfast, post-workout, or sugar cravings
  • Soft, delicious texture with no artificial sweeteners, Tastes like dessert, not a chalky protein bar
  • Perfect for busy mornings, post-workout fuel, or satisfying late-night cravings
  • Rich, fudgy chocolate coating with a melt-in-your-mouth peanut butter center. Like a peanut butter cup, but way better for you
  • Led by female founder and CEO, Erica Groussman

Description

Indulgence meets nutrition with TRUBAR's Fudger Nutter Peanut Butter Protein Bar. This bar delivers an irresistible combination of creamy peanut butter smothered in rich chocolate fudge—like eating peanut butter straight from the jar, but better! Whether you're powering through a busy morning, crushing an afternoon workout, or looking for a late-night treat that won’t leave you feeling sluggish, this bar is your go-to.

At just 190 calories with 12g of plant protein and 13g of fiber, it’s designed to fuel your body without the sugar crashes. Made with simple, plant-based ingredients like almonds, cassava, and pea protein, it’s completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—so you can snack confidently, knowing you're making a smart choice.

TRUBAR is proudly female-founded and led by Erica Groussman, who created the brand out of her personal journey with food. Growing up, she watched her mom try every fad diet, constantly searching for the secret to feeling good and having more energy. That experience shaped her approach to health—she wanted something better. Something balanced. Something that wasn’t about restriction but about feeling amazing. TRUBAR is that solution: a protein bar that doesn’t taste like one, made for people who want indulgence without compromise.

Serving Size: 1 Bar

Serving Per Container: 5

Amount 1 Bar (50g):

Calories: 190
% Daily Value*
Total Fat 9grm12%
Saturated Fat 3.5grm18%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 75mg3%
Total Carbohydrate 23grm8%
Dietary Fiber 13grm46%
Total Sugars 7grm0%
Added Sugars 6grm12%
Protein 12grm15%
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 2mg15%
Potassium 104mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

tapioca blend (tapioca fiber, tapioca syrup, cassava root flour), protein blend (brown rice protein, organic pea protein), peanuts, organic cane sugar, palm oil*, fairly traded cocoa powder, sea salt, sunflower lecithin. * sustainably sourced palm oil.

Allergens & Warnings:

Contains: peanuts. Manufactured in a facility that also processes milk, soy, fish, wheat, sesame and tree nuts. .
Consistency: Chewy
Protein Grams per Serving: 12 Grams
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 5
Net weight: 8.8 Ounces
TCIN: 93061014
UPC: 859146006991
Item Number (DPCI): 094-08-0771
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.5 inches length x 4.6 inches width x 1.8 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Can the product images and name be updated to reflect the name change??? it's not 'fudger nutter' anymore it's 'smother fudger'. a worse name, but anyway.

submitted by yup - 4 months ago

  • A: Hi there! The 5 count (fudger nutter) and 12 count (smother fudger) have different names even though it's the same bar, so the current content on the site is correct. Thank you for your interest.

    submitted byBrand Expert - 3 months ago

  • A: hi, i asked this question. i just bought a 5 pack from my local target. it does indeed says smother fudger. as have all the other 5 packs that i have gotten before.

    submitted byyup - 2 months ago

Q: Is this the same flavour as what’s called Smother Fudger?

submitted by Razegirl - 5 months ago

  • A: Yes! I bought a package last week and the package says smother fudger peanut butter

    submitted byHilary - 4 months ago

  • A: Hi there! Yes, these are the same flavor!

    submitted byBrand Expert - 4 months ago

  • A: Can the product image and name be updated to reflect the name change???

    submitted byyup - 4 months ago

Q: Is Trubar kosher? Is there 15g of sugar in this bar?

submitted by DAK - 20 days ago

  • A: Hello! Yes, TRUBAR is Kosher and contains 8g of sugar. Thanks!

    submitted byBrand Expert - 11 days ago

Q: Why do they contain palm oil?

submitted by Cleo - 25 days ago

  • A: Hello! Palm oil is an approved fat by the seed-oil free alliance and is an ingredient in our coating. Thanks!

    submitted byBrand Expert - 5 days ago

Q: How many fiber grams does each bar contain?

submitted by AI Shopping Assistant - 2 months ago

  • A: Each bar contains 13 grams of dietary fiber, making it a good source of fiber.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Who is the founder of the TRUBAR brand?

submitted by AI Shopping Assistant - 2 months ago

  • A: The brand is founded and led by Erica Groussman, focusing on balanced nutrition.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product suitable for individuals with food allergies?

submitted by AI Shopping Assistant - 2 months ago

  • A: The bars are free from gluten, dairy, soy, and GMOs, making them suitable for many dietary restrictions.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What type of protein is used in TRUBAR?

submitted by AI Shopping Assistant - 2 months ago

  • A: TRUBAR uses 100% plant-based protein derived from ingredients like pea protein.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the primary flavor of these protein bars?

submitted by AI Shopping Assistant - 2 months ago

  • A: The primary flavor is creamy peanut butter, complemented by a rich chocolate fudge coating.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated
See all questions (9)

Additional product information and recommendations

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Guests are saying

The protein bars have garnered a mix of enthusiastic and critical feedback from guests. Many appreciate the soft, chewy texture and the rich peanut butter flavor, which makes them feel indulgent yet healthy. Guests highlight the bars' plant-based ingredients, low sugar content, and high protein and fiber levels, making them a convenient snack for various lifestyles. However, some guests noted inconsistencies in taste and texture across different flavors, suggesting a need for improvement in certain batches.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 354 reviews
    flavor: 3.29 out of 5
    quality: 3.83 out of 5
    value: 3.17 out of 5
    75% would recommend
    8 recommendations
    5 out of 5 stars
    3 May, 2026Verified purchase

    (no review title)

    my favorite flavor they have made yet!
    Sophie
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026

    (no review title)

    I really enjoy the taste and texture! Very good and dairy and gluten free? Yummy!
    Nevaeh
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on TRUBAR
    Image

    Solid bar, ingredients, and fulfillment

    Yummy, good flavor, good consistency (on the chewier side), no natural flavors in this particular flavor, not overly sweet nor under, clean ingredients!
    Ope
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026

    Soft and chewy

    I actually love these protein bars. I can’t digest the ones that are hard and crunchy. These are soft, chewy and had a great peanut butter taste. If you’re expecting the taste of a snickers bar, then naturally you’ll be disappointed. But i give these a thumbs up. I’m also going to give the other flavors a try.
    Cln
    Did you find this review helpful?
    1 out of 5 stars
    15 April, 2026Verified purchase

    Oh no

    I was actually impressed at how bad these taste. I’ve never tasted anything like it and not in a good way lol. I can’t get the taste out of my mouth
    Natalie
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 April, 2026Verified purchase

    (no review title)

    I’m glad I tried these, I’d almost given up on protein bars because they usually give me a headache, taste weird or make me bloat, but these tasted great with no side effects. Keeps me full for at least a few hours 👍
    Ruby79
    Did you find this review helpful?
    2 out of 5 stars
    12 March, 2026
    originally posted on TRUBAR
    Image

    Smother Fudger Peanut Butter

    The product was fresh dn good in texture. This formula seems to have changed. The chocolate is overwhelming and makes the product sweet. The filling no longer resembles peanut butter in flavor.
    n/a
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    7 February, 2026Verified purchase

    Good On Fiber

    Two stars for the fiber content. That’s about it. The taste is almost dusty….if that makes sense. I don’t know. They were on sale. It’ll get the job done but I won’t repurchase.
    lgardner__
    flavor: 1 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on TRUBAR
    Image

    Great texture, fantastic taste!

    The smooth fudger peanut butter was the very first flavor I tried from trubar. I thought there's no way this can be a protein bar, it's DELICIOUS! I love eating them as a treat! Just the right amount of chocolate and peanut butter.
    Motacita
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 February, 2026
    originally posted on TRUBAR
    Image

    Doughy

    I love a soft doughty protein bar, these aren't hard or dry, and I like that they're so low calorie with a decent amount of fiber too
    Dre
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 January, 2026
    originally posted on TRUBAR
    Image

    Happy 55th birthday treat 🇮🇹🤌🏻🍫🥜🐄❗

    1/24/26' 3:39am Happy 55th birthday, purchased the last 4 bars and 2 bottles of🐄from Sheetz after work. Perfect taste and chew, I'm definitely 🎣'd now. 👀 your other flavors, Cookies and Cream will be my next choice.
    Vinny
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 January, 2026
    originally posted on TRUBAR
    Image

    Great flavor

    I love these bars. This is my 6th flavor and it’s amazing. It smells and tastes like a pb cup. Great afternoon snack
    René
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 January, 2026Verified purchase

    Wholesome ingredients, no artificial sweeteners and low FODMAP

    These are delicious! They have a somewhat chewy texture and rich flavor. The chocolate coating does not crack and fall off while you're eating it. They are also low FODMAP and don't contain any artificial sweeteners.
    Tss
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on TRUBAR
    Image

    Yummmm

    Great bars! So glad I’ve found these terrific bars. Have enjoyed every flavor I’ve tried.
    Pam
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on TRUBAR
    Image

    Amazing flavor

    Absolutely loved this flavor!! It was so good. And the texture was great.
    Shannon
    Did you find this review helpful?
    5 out of 5 stars
    14 January, 2026

    (no review title)

    yum
    mlm
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on TRUBAR
    Image

    Delicious 😋

    I love these bars. I wish they could go on sale more often.
    Martha C
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 January, 2026

    Gross after taste

    I am questioning if i got a bad bad because this was seriously terrible and im the least picky person in the world. Tastes like ants lol
    Gracea
    flavor: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    5 November, 2025
    originally posted on TRUBAR
    Image

    Fantastic flavor

    Tasted really good, not much of a powdery/grittiness that you get from some protein bars
    Chantal S
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2025
    originally posted on TRUBAR
    Image

    My favorite, by far

    It's difficult to find a vegan protein bar that doesn't have artificial sweeteners or stevia, crazy preservatives, or insanely high sugar content. So far, Trubar has been a delicious option that checks most of my boxes. The Smother Fudger Peanut Butter flavor is my fav so far, but every other version I've tried has been surprisingly good. I would love to see new options sweetened with monk fruit or dates at some point, but I still have no complaints about the current versions. Highly recommended!
    Dee
    3 guests found this review helpful. Did you?

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