Sponsored
TRUBAR 12g Plant Based Protein Bars - Daydreaming About Glazed Donuts - 5ct
$7.89 ($0.90/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Classic glazed donut flavor in a plant-based protein bar, Made with 100% plant-based ingredients
- Free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols
- 12g of plant protein and 11g of fiber, 190 calories per bar
- Free from gluten, dairy, soy, GMOs, and sugar alcohols
- A satisfying snack for breakfast, post-workout, or sweet cravings
- A customer favorite for its nostalgic taste and texture
- Sweet, vanilla-glazed flavor with a soft, chewy bite. Tastes like a donut, fuels like a protein bar
- Led by female founder and CEO, Erica Groussman
Description
Craving a donut without the sugar crash? TRUBAR’s Daydreaming About Donuts Protein Bar captures the magic of a warm, fresh-glazed donut in a nutritious, plant-based bar. Perfect for an on-the-go breakfast, an afternoon pick-me-up, or an evening sweet treat, this bar delivers all the nostalgic flavors of your favorite donut—without the guilt.
Each 190-calorie bar delivers 12g of plant protein and 11g of fiber, making it a satisfying choice for busy mornings, workouts, or that moment when you're staring into the pantry looking for something sweet (but don’t want to sabotage your day). Made with simple ingredients like almonds, cassava, and pea protein, it’s free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—just clean, plant-powered fuel that tastes amazing.
TRUBAR is more than just a protein bar—it’s a brand built on a mission. When CEO Erica Groussman took over, she didn’t just want to create another “health food.” She wanted something her family would actually crave, something that would fit into real life—whether that’s hustling between meetings, carpooling the kids, or treating yourself after a long day. TRUBAR is indulgence made for everyday life, where eating well doesn’t mean sacrificing taste.
Each 190-calorie bar delivers 12g of plant protein and 11g of fiber, making it a satisfying choice for busy mornings, workouts, or that moment when you're staring into the pantry looking for something sweet (but don’t want to sabotage your day). Made with simple ingredients like almonds, cassava, and pea protein, it’s free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—just clean, plant-powered fuel that tastes amazing.
TRUBAR is more than just a protein bar—it’s a brand built on a mission. When CEO Erica Groussman took over, she didn’t just want to create another “health food.” She wanted something her family would actually crave, something that would fit into real life—whether that’s hustling between meetings, carpooling the kids, or treating yourself after a long day. TRUBAR is indulgence made for everyday life, where eating well doesn’t mean sacrificing taste.
Serving Size: 50 g
Serving Per Container: 5
Amount :
Calories: 190
% Daily Value*
Total Fat 8g10%
Saturated Fat 3g15%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 10mg0%
Total Carbohydrate 23g8%
Dietary Fiber 11g39%
Sugars 8g
Added Sugars 6g12%
Protein 12g14%
Vitamin D 0mcg0%
Calcium 39mg2%
Iron 3mg15%
Potassium 57mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
tapioca blend (tapioca fiber, tapioca syrup, cassava root flour), protein blend (brown rice protein, organic pea protein), almonds, organic cane sugar, palm oil*, natural flavors, medium chain triglycerides, sea salt, sunflower lecithin, rosemary extract *sustainably sourced palm oil' '
Allergens & Warnings:
CONTAINS: TREE NUTS (ALMONDS) MANUFACTURED IN A FACILITY THAT ALSO PROCESSES PEANUTS, MILK, SOY, FISH, WHEAT, SESAME AND OTHER TREE NUTSConsistency: Chewy
Protein Grams per Serving: 12 Grams
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 5
Net weight: 8.8 Ounces
TCIN: 93061015
UPC: 859146006984
Item Number (DPCI): 094-08-4114
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.3 inches length x 4.6 inches width x 1.8 inches height
Estimated ship weight: 0.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Frequently bought together
$7.89($0.90/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.7 out of 5 stars with 422 ratings
$7.89($0.90/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.7 out of 5 stars with 300 ratings
$7.99 - $21.49
Get a coupon, $10 off a $20 purchase with a flu shot
4.4 out of 5 stars with 691 ratings
Guests also viewed
$7.89($0.90/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.7 out of 5 stars with 422 ratings
$7.89($0.90/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.7 out of 5 stars with 300 ratings
$9.59 - $29.99
Get a coupon, $10 off a $20 purchase with a flu shot
4.5 out of 5 stars with 324 ratings
$9.59($1.24/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.5 out of 5 stars with 103 ratings
$9.59 - $29.99
Get a coupon, $10 off a $20 purchase with a flu shot
4.7 out of 5 stars with 335 ratings
$9.59($1.24/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.7 out of 5 stars with 98 ratings
Discover more options
$7.89($0.90/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.7 out of 5 stars with 422 ratings
$7.89($0.90/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.7 out of 5 stars with 300 ratings
$7.89
Get a coupon, $10 off a $20 purchase with a flu shot
4.5 out of 5 stars with 4 ratings
Related Categories
Guests are saying
The Trubar Daydreaming About Donuts protein bar is a delightful treat that combines a soft, chewy texture with a sweet donut-inspired flavor. Guests appreciate its clean ingredients, high protein content, and satisfying nature, making it an excellent choice for a snack or post-workout refuel. Many find it a guilt-free indulgence that curbs cravings without the chalky aftertaste typical of protein bars. Its appealing packaging and variety of flavors add to its charm, making it a favorite among health-conscious snackers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 291 reviews
flavor: 3.08 out of 5
quality: 3.75 out of 5
value: 3.08 out of 5
52% would recommend
17 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
Yummy on-the-go for dairy and gluten free
These are amazing!! Living gluten and dairy free, it’s nice to have a on-the-go option that’s not messy but is filling! Great taste. Great quality. Great value!
4 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
Adults yes maybe not for kids
Got these for my kids and they both didn’t like it but I love them.
5 out of 5 stars
31 October, 2025
originally posted on TRUBAR
Freeze it
I freeze my donuts so the savory flavor last just a little bit longer
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
Inedible
Inedible garbage; absolutely disgusting. I am not a picky person but what even did I just eat? Could not take more than one bite. How did this make it to shelves?
5 out of 5 stars
25 October, 2025
originally posted on TRUBAR
Yummy!
My little treat in the afternoon or nighttime when I long for something sweet without the guilt!
4 out of 5 stars
24 October, 2025
originally posted on TRUBAR
Truly donut-like, but not cloying
Really delicious. The glaze feels like donut glaze, but these bars aren’t too sweet. Wish they had more protein. This is more like an indulgent snack.
4 out of 5 stars
20 October, 2025
originally posted on TRUBAR
Worth a try!
Not bad for a white chocolate bar! If you close your eyes and squint real good it tastes a lot like a donut.
5 out of 5 stars
13 October, 2025
originally posted on TRUBAR
Just the right amount of sweet
This is a go-to flavor for me. Makes for a great snack and unlike other protein bars, trubar isn't chalky or too pasty.
1 out of 5 stars
3 October, 2025
Yuck
Ya I really wanted to like these because of all the good stuff in it but the texture is to hard to push past, if you enjoy these ur a sick f$&k
2 out of 5 stars
Thumbs down graphic, would not recommend
1 October, 2025Verified purchase
Tastes like nothing
I have never had something so devoid of flavor - good or bad. I can't even say it tastes like cardboard; at least cardboard has a taste! It's a wild sensation, chewing on food that just sits on the taste buds like paste until you wash it down - preferably with a tasty beverage. If you're in it for the nutrition values, go nuts. Just don't expect a delicious snack.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2025Verified purchase
Horrible texture and no flavor
The worst protein bar I have ever eaten. The texture is disgusting - sort of gummy taffy like. The only flavor was sickly sweet sugar. Nothing remotely donut like. These went in the trash.
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Great all sround
This was very satisfying. I liked everything about it, trying to get more protein in a cleaner bar.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2025
Had high hopes
I usually don’t write reviews, but I was so excited about these bars. It has great reviews, so I tried them. They are awful. They made me nauseas and gave me a headache. They taste absolutely nothing like a donut. This is probably one of the worst protein bars I’ve ever tried.
5 out of 5 stars
20 August, 2025
originally posted on influenster.com
Muy dulce
[This review was collected as part of a promotion.] Texture, the pack it’s good and effective ingredients and sour, but I think have I lot of sugar and I don’t like that because sugar it’s not good for
5 out of 5 stars
17 August, 2025
originally posted on TRUBAR
My Absolute Favorite!
I've tried 3 different Trubar flavors and so far, hands down, this one is my absolute favorite! This was the first protein snack I decided to try and I fell in love immediately. Now I can't wait for my trubars to come in the mail every time I order them. I just can't resist! They're really good and taste more like a treat then a protein bar. Delicious!
5 out of 5 stars
14 August, 2025
Delicious
These protein bars are delicious. Taste is spot on. Will be trying other flavors
5 out of 5 stars
5 August, 2025
originally posted on TRUBAR
Don’t ever discontinue day dreaming about donuts
This is the best thing I’ve ever eaten. Never get rid of it. I’m dairy free and this is the best tasting bar and trust me I’ve tried many!
5 out of 5 stars
1 August, 2025
originally posted on influenster.com
Good product
[This review was collected as part of a promotion.] Packaging was promising and it smelled good. Convinced me to want to taste it. It doesn’t have that weird taste like most protein bars have. It’s gives you the protein you need. It’s a great product. Would to try other flavors as well.
5 out of 5 stars
30 July, 2025
originally posted on TRUBAR
Best Eva
Of all the bars, this is my absolute favorite! 12/10
4 out of 5 stars
28 July, 2025
originally posted on influenster.com
Eating a treat without the guilt
[This review was collected as part of a promotion.] I liked the consistency of this protein bar. It didn’t feel chalky went I ate it and kept me pretty full. Definitely loved all the ingredients and seemed pretty clean to me. I will say the flavor I got doesn’t really taste like a glazed donut, but it was pleasant. Will definitely add this to the mix of protein bars I consume.