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TRUBAR 12g Plant Based Protein Bars - Fudger Nutter Peanut Butter - 5ct - 2 of 4TRUBAR 12g Plant Based Protein Bars - Fudger Nutter Peanut Butter - 5ct - 3 of 4TRUBAR 12g Plant Based Protein Bars - Fudger Nutter Peanut Butter - 5ct - 4 of 4
TRUBAR 12g Plant Based Protein Bars - Fudger Nutter Peanut Butter - 5ct - 1 of 4

TRUBAR 12g Plant Based Protein Bars - Fudger Nutter Peanut Butter - 5ct

5 Questions
$7.89 ($0.90/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Creamy peanut butter wrapped in rich chocolate fudge, Made with 100% plant-based ingredients
  • Free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols
  • 12g of plant protein, 13g of fiber, 190 calories per bar
  • A go-to snack for breakfast, post-workout, or sugar cravings
  • Soft, delicious texture with no artificial sweeteners, Tastes like dessert, not a chalky protein bar
  • Perfect for busy mornings, post-workout fuel, or satisfying late-night cravings
  • Rich, fudgy chocolate coating with a melt-in-your-mouth peanut butter center. Like a peanut butter cup, but way better for you
  • Led by female founder and CEO, Erica Groussman

Description

Indulgence meets nutrition with TRUBAR's Fudger Nutter Peanut Butter Protein Bar. This bar delivers an irresistible combination of creamy peanut butter smothered in rich chocolate fudge—like eating peanut butter straight from the jar, but better! Whether you're powering through a busy morning, crushing an afternoon workout, or looking for a late-night treat that won’t leave you feeling sluggish, this bar is your go-to.

At just 190 calories with 12g of plant protein and 13g of fiber, it’s designed to fuel your body without the sugar crashes. Made with simple, plant-based ingredients like almonds, cassava, and pea protein, it’s completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—so you can snack confidently, knowing you're making a smart choice.

TRUBAR is proudly female-founded and led by Erica Groussman, who created the brand out of her personal journey with food. Growing up, she watched her mom try every fad diet, constantly searching for the secret to feeling good and having more energy. That experience shaped her approach to health—she wanted something better. Something balanced. Something that wasn’t about restriction but about feeling amazing. TRUBAR is that solution: a protein bar that doesn’t taste like one, made for people who want indulgence without compromise.

Serving Size: 50 g

Serving Per Container: 5

Amount

Calories: 190
% Daily Value*
Total Fat 9g12%
Saturated Fat 3.5g18%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 75mg3%
Total Carbohydrate 23g8%
Dietary Fiber 13g46%
Sugars 7g
Added Sugars 6g12%
Protein 12g15%
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 2mg15%
Potassium 104mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

tapioca blend (tapioca fiber, tapioca syrup, cassava root flour), protein blend (brown rice protein, organic pea protein), peanuts, organic cane sugar, palm oil*, fairly traded cocoa powder, sea salt, sunflower lecithin *sustainably sourced palm oil

Allergens & Warnings:

CONTAINS: PEANUTS MANUFACTURED IN A FACILITY THAT ALSO PROCESSES MILK, SOY, FISH, WHEAT, SESAME AND TREE NUTS.
Consistency: Chewy
Protein Grams per Serving: 12 Grams
State of Readiness: Ready to Eat
Form: Bar
Package Quantity: 5
TCIN: 93061014
UPC: 859146006991
Item Number (DPCI): 094-08-0771
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.93 inches length x 4.61 inches width x 5.33 inches height
Estimated ship weight: 0.63 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Can the product images and name be updated to reflect the name change??? it's not 'fudger nutter' anymore it's 'smother fudger'. a worse name, but anyway.

submitted by yup - 8 months ago

  • A: hi, i asked this question. i just bought a 5 pack from my local target. it does indeed says smother fudger. as have all the other 5 packs that i have gotten before.

    submitted byyup - 6 months ago

  • A: Hi there! The 5 count (fudger nutter) and 12 count (smother fudger) have different names even though it's the same bar, so the current content on the site is correct. Thank you for your interest.

    submitted byBrand Expert - 7 months ago

Q: Is this the same flavour as what’s called Smother Fudger?

submitted by Razegirl - 8 months ago

  • A: Yes! I bought a package last week and the package says smother fudger peanut butter

    submitted byHilary - 8 months ago

  • A: Hi there! Yes, these are the same flavor!

    submitted byBrand Expert - 8 months ago

  • A: Can the product image and name be updated to reflect the name change???

    submitted byyup - 8 months ago

Q: Does it contain crunchy pieces of peanuts or just peanut butter?

submitted by PinkPianist - 4 months ago

  • A: Hello! Just peanut butter. Thanks!

    submitted byBrand Expert - 3 months ago

Q: Is Trubar kosher? Is there 15g of sugar in this bar?

submitted by DAK - 4 months ago

  • A: Hello! Yes, TRUBAR is Kosher and contains 8g of sugar. Thanks!

    submitted byBrand Expert - 4 months ago

Q: Why do they contain palm oil?

submitted by Cleo - 5 months ago

  • A: Hello! Palm oil is an approved fat by the seed-oil free alliance and is an ingredient in our coating. Thanks!

    submitted byBrand Expert - 4 months ago
See all questions (5)

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Guests are saying

Guests are highly impressed with the trubar smother fudger peanut butter protein bars, praising their delicious taste and satisfying texture. Many appreciate the plant-based ingredients, making them suitable for various dietary needs, including lactose intolerance. The bars are noted for their rich peanut butter flavor, soft chewiness, and impressive nutritional profile, including 12 grams of protein and 13 grams of fiber. They serve as a convenient snack option for busy lifestyles, keeping guests full and energized throughout the day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 394 reviews
    flavor: 4.19 out of 5
    quality: 4.47 out of 5
    value: 4.07 out of 5
    83% would recommend
    18 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 September, 2026Verified purchase

    Taste great!

    Best protein bar tastes amazing!
    Barb
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2026Verified purchase

    Yummy!!!

    One of the best bars I have tried!!!!
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    11 August, 2026Verified purchase

    (no review title)

    tastes good no aftertaste
    Target Team Member
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    Delicious plant-based protein bar

    My family enjoys these protein bars. With these being plant-based, my child who is lactose-intolerant can have them, without taking lactaid med, and she really likes them. They taste great and are healthy.
    Target Team Member
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    7 August, 2026Verified purchase

    (no review title)

    Very tasty but would prefer more protein in them
    flavor: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 August, 2026Verified purchase

    try it

    spot on for flavor and great texture.
    mtomei
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 July, 2026Verified purchase

    (no review title)

    Delicious and healthy. I really love these and am thankful my local Target started carrying them again!!
    Malbecfan
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 July, 2026Verified purchase

    Great tasting. Protein & Fiber!

    I am in love with these! I keep them at my office and in the car just in case I forgot to pack a lunch or need a quick snack. The amount of protein AND fiber are great and the peanut butter one in the purple box is very tasty.
    TNtoCO
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 June, 2026

    Peanutter Butter Bar

    I bought the variety pak to sample all flavors. Taste like a Reese’s peanut butter cup without the sugar
    vivrz
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 June, 2026Verified purchase

    love

    hands down best tasting bar on the market. especially if you like peanut butter!
    Happy customer
    flavor: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on TRUBAR
    Image

    Yummy!

    Yum!! These remind me of the Tigers Milk bars I used to eat when I was younger. Definitely at the top of my list for bars!
    Jill A
    Did you find this review helpful?
    5 out of 5 stars
    7 June, 2026
    originally posted on TRUBAR
    Image

    Good

    Wow. This bar taste really good. I had to look it up to see if it nadkes sense to buy a box.
    Benda
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 May, 2026Verified purchase

    (no review title)

    Not bad taste at all
    Taram55
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026Verified purchase

    (no review title)

    my favorite flavor they have made yet!
    Sophie
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026

    (no review title)

    I really enjoy the taste and texture! Very good and dairy and gluten free? Yummy!
    Nevaeh
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 April, 2026
    originally posted on TRUBAR
    Image

    Solid bar, ingredients, and fulfillment

    Yummy, good flavor, good consistency (on the chewier side), no natural flavors in this particular flavor, not overly sweet nor under, clean ingredients!
    Ope
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026

    Soft and chewy

    I actually love these protein bars. I can’t digest the ones that are hard and crunchy. These are soft, chewy and had a great peanut butter taste. If you’re expecting the taste of a snickers bar, then naturally you’ll be disappointed. But i give these a thumbs up. I’m also going to give the other flavors a try.
    Cln
    Did you find this review helpful?
    1 out of 5 stars
    15 April, 2026Verified purchase

    Oh no

    I was actually impressed at how bad these taste. I’ve never tasted anything like it and not in a good way lol. I can’t get the taste out of my mouth
    Natalie
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 April, 2026Verified purchase

    (no review title)

    I’m glad I tried these, I’d almost given up on protein bars because they usually give me a headache, taste weird or make me bloat, but these tasted great with no side effects. Keeps me full for at least a few hours 👍
    Ruby79
    Did you find this review helpful?
    2 out of 5 stars
    12 March, 2026
    originally posted on TRUBAR
    Image

    Smother Fudger Peanut Butter

    The product was fresh dn good in texture. This formula seems to have changed. The chocolate is overwhelming and makes the product sweet. The filling no longer resembles peanut butter in flavor.
    n/a
    Did you find this review helpful?

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