$7.89 when purchased online
Target Online store #3991
About this item
Highlights
- Creamy peanut butter wrapped in rich chocolate fudge, Made with 100% plant-based ingredients
- Free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols
- 12g of plant protein, 13g of fiber, 190 calories per bar
- A go-to snack for breakfast, post-workout, or sugar cravings
- Soft, delicious texture with no artificial sweeteners, Tastes like dessert, not a chalky protein bar
- Perfect for busy mornings, post-workout fuel, or satisfying late-night cravings
- Rich, fudgy chocolate coating with a melt-in-your-mouth peanut butter center. Like a peanut butter cup, but way better for you
- Led by female founder and CEO, Erica Groussman
Description
Indulgence meets nutrition with TRUBAR's Smother Fudger Peanut Butter Protein Bar. This bar delivers an irresistible combination of creamy peanut butter smothered in rich chocolate fudge—like eating peanut butter straight from the jar, but better! Whether you're powering through a busy morning, crushing an afternoon workout, or looking for a late-night treat that won’t leave you feeling sluggish, this bar is your go-to.
At just 190 calories with 12g of plant protein and 13g of fiber, it’s designed to fuel your body without the sugar crashes. Made with simple, plant-based ingredients like almonds, cassava, and pea protein, it’s completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—so you can snack confidently, knowing you're making a smart choice.
TRUBAR is proudly female-founded and led by Erica Groussman, who created the brand out of her personal journey with food. Growing up, she watched her mom try every fad diet, constantly searching for the secret to feeling good and having more energy. That experience shaped her approach to health—she wanted something better. Something balanced. Something that wasn’t about restriction but about feeling amazing. TRUBAR is that solution: a protein bar that doesn’t taste like one, made for people who want indulgence without compromise.
At just 190 calories with 12g of plant protein and 13g of fiber, it’s designed to fuel your body without the sugar crashes. Made with simple, plant-based ingredients like almonds, cassava, and pea protein, it’s completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols—so you can snack confidently, knowing you're making a smart choice.
TRUBAR is proudly female-founded and led by Erica Groussman, who created the brand out of her personal journey with food. Growing up, she watched her mom try every fad diet, constantly searching for the secret to feeling good and having more energy. That experience shaped her approach to health—she wanted something better. Something balanced. Something that wasn’t about restriction but about feeling amazing. TRUBAR is that solution: a protein bar that doesn’t taste like one, made for people who want indulgence without compromise.
Serving Size: 1 Bar
Serving Per Container: 5
Amount 1 Bar (50g):
Calories: 190
% Daily Value*
Total Fat 9grm12%
Saturated Fat 3.5grm18%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 75mg3%
Total Carbohydrate 23grm8%
Dietary Fiber 13grm46%
Total Sugars 7grm0%
Added Sugars 6grm12%
Protein 12grm15%
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 2mg15%
Potassium 104mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
tapioca fiber and cassava blend, plant fueled protein blend (whole grain brown rice protein, organic pea protein), peanuts, organic cane sugar, rspo palm oil, fair traded cacao powder, sea salt, sunflower lecithin.
Allergens & Warnings:
Contains: peanuts. Manufactured in a facility that also processes milk, soy, fish, wheat, sesame and tree nuts. .Consistency: Chewy
Protein Grams per Serving: 12 Grams
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 5
Net weight: 8.8 Ounces
TCIN: 93061014
UPC: 859146006991
Item Number (DPCI): 094-08-0771
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 5.5 inches length x 4.6 inches width x 1.8 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.8 out of 5 stars with 266 reviews
flavor: 5 out of 5
quality: 4.5 out of 5
value: 4 out of 5
100% would recommend
4 recommendations
Yummy
5 out of 5 stars
Lannie - 28 days ago
originally posted on TRUBAR
Amazing so nice to have a bar that does not task Taste like artificial sweeteners
delicious
5 out of 5 stars
lwf91 - 1 month ago
originally posted on TRUBAR
So good! Tastes like homemade chocolate and peanut butter fudge.
Tastes like PB!
5 out of 5 stars
Yum - 1 month ago
originally posted on TRUBAR
Like eating a scoop of peanut butter from the jar. Very chewy, but if you're going for PB that is kind of the point! Actually tastes like peanut butter, too. Not like the dehydrated PB alternatives.
Great nutrition
5 out of 5 stars
Thumbs up graphic, would recommend
Jen - 1 month ago, Verified purchaser
My favorite part about these bars is the nutrition. No seed oils, 7g sugar not bad, gluten free and pretty healthy for a protein bar! The taste is great, the consistency isn’t my favorite but still super tasty regardless.
Delicious
5 out of 5 stars
Velmeran - 2 months ago
originally posted on TRUBAR
These have a great texture and flavor. I would recommend them.
BEYOND DELISH!
5 out of 5 stars
Patsy - 2 months ago
originally posted on TRUBAR
These are by far my “Favorite “ Tru Bars!!! They’re simply “ Delicious”!
I like it
5 out of 5 stars
kikid758_5175 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I had a very good experience with this product, as a gym girly I love incorporating a good protein bar into my day and this was the perfect fit. It tastes exactly like a Reese’s cup .
Thank you from a Celiac
5 out of 5 stars
MBW - 2 months ago
originally posted on TRUBAR
I was diagnosed with Celiac Disease a few years ago and my choice of tasty food has decreased immensely. A lot of gluten free food is dry and difficult for me to swallow without choking. These bars are a Godsend. They are soft and the creamy peanut butter is amazing. Feels like I'm eating "normal" food again. Very happy customer.
Bland and bad for you
1 out of 5 stars
Allie - 2 months ago
originally posted on TRUBAR
Bland and bad for you. I was so excited for this bar that I went ahead and bought a whole box before trying it. Oops. It doesn't taste like chocolate and barely by peanut butter. But the reason why I didn't even eat more than a bite from the whole box is because of the ingredients. Almonds are a surprise in this. Why put that extra allergen in it? It also has a harmful oil in it. As I stated in my lime flavor review, sunflower oil or olive oil is much safer. Safflower, palm, cotton, canola and cottonseed oils are dangerous. This is why I can't bring myself to donate the box to a shelter. No one should be eating it.
Great protein bar
5 out of 5 stars
cambrynb1_7152 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was a lot better than I expected. I have tried some of the other flavors before and I wasn't as impressed, but I really liked this flavor and I will definitely recommend to my friends.
Best protein bar ever!
5 out of 5 stars
seritayvonne_7250 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Sooo good! Getting your daily protein is really important, and not the easiest thing to do. Finding a way to eat it all and have it taste good? Even harder. These bars are so good though! It's actually like little treat. I will be adding these on days I'm not hitting my macros for sure.
So delicious
5 out of 5 stars
katheriner65f9_2749 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These Smother Fudger Peanut Butter Plant-Based Protein Bars from Truebar taste so delicious! The chocolate and peanut butter flavors are perfectly balanced — they’re sweet but not too sweet. The texture is soft and fudgy, and I love that they don’t have that strong protein flavor like other bars I’ve tried. I’m so happy I found a protein bar that has simple ingredients, calms my cravings, has 12g of plant-based protein, and tastes amazing!
Next Level Protein Bar
5 out of 5 stars
alexandra17_236 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I wasn’t expecting to love this as much as I do, but the Trubar Smother Fudger Peanut Butter bar is seriously next-level. It tastes like a cross between a peanut butter cup and brownie batter. Super soft, rich, and fudgey without being too sweet or fake. What I love most is that it’s plant-based, has clean ingredients, and still packs 12g of protein. No weird aftertaste, no chalky texture, and none of that artificial protein bar vibe. Just a genuinely satisfying snack that actually keeps me full. Perfect for after workouts, in between clients, or when I just want something sweet but not junky. Definitely a new favorite in my rotation. 🙌🍫🥜
I love these!!!
5 out of 5 stars
marissacuevas_6006 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Sometimes you just need a candy bar and this bar totally fulfills the job! This bar doesn’t taste like it has artificial ingredients or weird protein powders. It’s delicious! The texture is soft but doesn’t get stuck in your teeth. The flavor is great and I don’t feel bad when I’m satisfying my sweet tooth
Like a candy bar but good for you!
5 out of 5 stars
adams108_8579 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Trubar Smother Fudger Peanut Butter Bar tastes just like eating a candy bar, but with way less sugar and 12 grams of protein! Each bite is gooey chocolate peanut buttery goodness!
12 grams of PROTEIN!
4 out of 5 stars
jj1950_8766 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I got the smother fudger peanut butter protein bar. The packaging was great and I loved the color of the wrap. The texture is chewy but as you continue to chew it disintegrates. 12 grams of protein and 13 grams of fiber is awesome for such a small compact bar. I also loved that I could read the ingredients list! I was not a big fan of the taste but my husband was. He said it tasted like peanut butter.
Protein goals met. Dessert vibes. Zero junk. Tru w
4 out of 5 stars
lisah3_3767 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Okay, *Smother Fudger Peanut Butter - I’ve tried a LOT of protein bars, and most are either chalky, bland, or trying way too hard. But You, my friend? Smooth, fudgy, and legit taste good. With 12g of protein, it fits perfectly into my mission to up my protein game. No gluten, dairy, soy, seed oils, or sugar alcohols—just clean fuel that tastes like a guilt-free dessert, and fills you up like a meal. The texture is next-level, like a fudgy peanut butter brownie. If you’re picky about bars, this one’s pretty tasty and won’t make you cry, “Water!”
A delicious peanut butter flavored protein bar.
5 out of 5 stars
- 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These protein bars are fantastic. They remind me of the old tigers milk bars, only better. If you have a busy lifestyle it can be hard to make sure you get enough protein, and these are a great solution to that problem. I will definitely be buying a large box of these.
great, but not with shipping
4 out of 5 stars
Thumbs up graphic, would recommend
Jessy - 2 months ago, Verified purchaser
really tasty. I usually don't like protien bars cuz of the texture but these didn't really have that. taste was good and texture was good. I only wish they were sold at my store. Had to have them shipped and they arrived squished; no shipping paper.
Great midday snack
5 out of 5 stars
ceceknows_8353 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This tastes great with texture more of brownie. It’s on the sweet side of of taste but gives me a good energy and protein boost in the middle of the day