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Prime Bites Classic Protein Rice Treat- 19g Protein - 9.16oz/4ct - 2 of 4Prime Bites Classic Protein Rice Treat- 19g Protein - 9.16oz/4ct - 3 of 4Prime Bites Classic Protein Rice Treat- 19g Protein - 9.16oz/4ct - 4 of 4
Prime Bites Classic Protein Rice Treat- 19g Protein - 9.16oz/4ct - 1 of 4

Prime Bites Classic Protein Rice Treat- 19g Protein - 9.16oz/4ct

$7.49 reg $9.99
($0.82/ounce)
$2.50 off ends today

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • CLASSIC MARSHMALLOW FLAVOR: Chewy, crispy rice treats with a nostalgic vanilla marshmallow flavor; a classic everyone loves
  • 19G PROTEIN + 13G FIBER: Each treat delivers 19g of protein, 13g of fiber, and 5g of collagen; helps keep you full and satisfied
  • CHEWY & CRISPY TEXTURE: The perfect balance of soft chew and light crisp for a satisfying bite
  • GLUTEN-FREE & CONVENIENT: Individually wrapped and easy to pack for lunchboxes or on-the-go
  • CONTAINS: 4 rice treats per box

Description

Prime Bites Chocolate Fudge Protein Mini Muffins bring rich, fudgy chocolate flavor to a high-protein snack. Each pack contains soft-baked muffins with 15g of protein, 5g of collagen, and decadent chocolate fudge taste. These muffins make it easy to enjoy a sweet treat while sticking to your goals. Ideal for lunchboxes, post-workout, or anytime you need a chocolate pick-me-up.

Serving Size: 65 g

Serving Per Container: 1

Amount

Calories: 195
% Daily Value*
Total Fat 4.5g5%
Saturated Fat 3.5g17%
Trans Fat 0g
Cholesterol 25mg8%
Sodium 115mg8%
Total Carbohydrate 34g13%
Dietary Fiber 13g46%
Sugars 7g
Added Sugars 6g12%
Sugar Alcohol 11g
Protein 19g
Vitamin D 0%
Calcium 10%
Iron 2%
Potassium 2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein crisps, brown rice cereal, collagen hydrolysate, prebiotic tapioca powder, allulose, coconut oil, vanilla flavor, himalayan pink salt, white chocolate (sugar, cocoa butter, milk, nonfat dry milk, soy lecithin), potassium sorbate.

Allergens & Warnings:

CONTAINS: Milk, Coconut MANUFACTURED IN A FACILITY THAT ALSO PROCESSES: Eggs, Wheat, Soy, Almond, Peanut, Walnuts, Pistachio, Sesame.
Consistency: Chewy
Protein Grams per Serving: 15 Grams
State of Readiness: Ready to Eat
Form: Bar
Package Quantity: 4
Primary dietary ingredient: Whey Protein Isolate
Protein type: Whey Protein Isolate
TCIN: 94929702
UPC: 843562131504
Item Number (DPCI): 094-08-9081
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.02 inches length x 4.07 inches width x 5.8 inches height
Estimated ship weight: 0.59 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

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Guests are saying

The reviews indicate a significant divide in guest experiences with this protein snack. While some guests appreciate the high protein content and find the flavor enjoyable, many express disappointment over the texture, describing it as hard and unappetizing. The product's appearance also fails to match expectations set by its packaging. Guests recommend exploring other options from the brand, particularly the brownies, which seem to be more favorably received.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    2.4 out of 5 stars with 142 reviews
    flavor: 2.56 out of 5
    quality: 2.48 out of 5
    value: 2.62 out of 5
    32% would recommend
    91 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 October, 2026Verified purchase

    Gross

    It was absolutely disgusting and I will never buy it again.I bought it as a deal to get my money back, and then.Of course , I missed the deal to get my money.
    So Comfy
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 October, 2026Verified purchase

    Buy this if you want to punish yourself

    This is borderline inedible. Get the magic spoon instead. Waste of $ even on sale.
    Cesar
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    26 October, 2026Verified purchase

    Dont do it!

    These are absolutely disgusting!!! I love the chocolate brownies they make, so I thought these would be good too…WRONG. I almost broke my tooth and they are so bad tasting too
    Kirs10
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 October, 2026Verified purchase

    Save your money!

    This product was disgusting! I took one bite and spit it out. $10 for this product is crazy! Should have read the reviews.
    Nicole
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 October, 2026

    Defied my expectations, in a bad way.

    I like this brand’s protein brownies, I was excited to try this when I saw it on the shelf. I don’t know if this was a bad batch, but it was one of the least appetizing protein snacks I’ve ever had. Also the comparison of the image on the box versus what it actually looks like is completely misleading. I rarely leave a product review, but this is one of the worst ways I’ve ever spent $10.
    Sam
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 October, 2026Verified purchase

    (no review title)

    Disgusting!!
    Lix
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 October, 2026Verified purchase

    Awful

    Quite possibly the worst protein snack/bar I have ever tried and I have tried a ton. Do not buy, we had to throw the rest out as we could not eat.
    AmandaRhea
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 October, 2026Verified purchase

    (no review title)

    Would not recommend. The taste is unpleasant.
    Mel
    flavor: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 October, 2026

    Gross

    Bought because of advertised deal, turned they want you to buy of them. I cannot even eat it.
    PurplePill
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 September, 2026Verified purchase

    I thought I got a bad batch

    The treat looks nothing like pictured on the box. It’s made primarily of brown rice cereal and the icing is hard. This coating covers the entire bar. The entire treat is rock hard through and through. I thought maybe I got a bad one but I’ve looked at other reviews and the treat is the same🙁
    Dacorona
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 September, 2026

    Gross

    This is hard as a rock and nasty. I bought this on my lunch break for a quick snack and ended up throwing it away. I will be retuning. I do not recommend
    Mads234
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 September, 2026Verified purchase

    (no review title)

    Horrible 🤮
    SteMc
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 September, 2026Verified purchase

    Disgusting

    They smell funny, extremely chewy stale texture and hard to eat. I threw away the one I opened because I could not finish it. Super disappointed
    Destinee
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 August, 2026Verified purchase

    Gross

    Tastes stale, tough to chew, gross protein taste. Couldn’t finish one bar.
    Termarcap
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 August, 2026Verified purchase

    Don't buy!

    Tastes awful and hard as a rock. I should’ve read the reviews before buying..
    Jackie
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 August, 2026

    Don't buy

    horrible texture and taste
    Chris
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 August, 2026Verified purchase

    (no review title)

    These were horrible. Too hard and chalky not a good texture or taste. Save your money.
    Super Cute
    flavor: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    8 August, 2026Verified purchase

    Do not recommend

    Texture is very hard. Flavor is gross tbh. I eat a lot of protein style snacks - these are probably the worst I’ve ever had. I was hoping they would be like the ones from Magic spoon, nope - not at all. These are pretty awful.
    Kristy
    Did you find this review helpful?
    1 out of 5 stars
    4 August, 2026

    DO NOT BUY

    Real review here - texture is STALE-like. Not worth $10
    Alison
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 August, 2026Verified purchase

    Horrible taste and hard

    Looks nothin like the picture. It’s completely glazed and almost rock hard. Good luck getting a bite on it without hurting your jaw. The taste is also awful. Very weird artificial taste and texture is off. Had bought it in the attempt to eat something healthier than rice krispy treats but ultimately this is nothing like it. Hard pass
    Brandy
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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