Ditch the protein bars for a delicious treat! We packed our crispy cereal snacks with 12g protein and all of the nostalgic flavor. Tastes just like the classic, marshmallowey squares – but with more crisps, crunch, chew, and of course more protein!
Serving Size: 1 bar
Serving Per Container: 4
Amount 1 bar (40g)
Calories: 130
% Daily Value*
Total Fat 6grm8%
Saturated Fat 3.5grm18%
Trans Fat 0grm0%
Cholesterol 5mg2%
Sodium 75mg3%
Total Carbohydrate 17grm6%
Dietary Fiber 7grm25%
Total Sugars 1grm0%
Added Sugars 0grm0%
Protein 12grm22%
Glycerin 1grm0%
Vitamin D 0mcg0%
Calcium 150mg10%
Iron 1mg6%
Potassium 60mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Contains: milk, almonds. Manufactured in a facility which processes peanuts, wheat, soy, sesame and other tree nuts.
Consistency: Chewy
Protein Grams per Serving: 12 Grams
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Form: Bar
Package Quantity: 4
TCIN: 92620443
UPC: 810104460279
Item Number (DPCI): 071-20-0976
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.32 inches length x 5.28 inches width x 6.06 inches height
Estimated ship weight: 0.43 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
Guests appreciate the unique flavor and texture of these protein bars, often comparing them to rice krispie treats. Many find them to be a satisfying snack that provides a good amount of protein and fiber without excessive sugar. While some guests note an artificial taste, the overall consensus is that they are a delicious and healthier alternative to traditional treats, making them a great option for on-the-go snacking or satisfying sweet cravings.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
921 star ratings
4.4 out of 5 stars with 921 reviews
quality
3.2 out of 5
quality: 3.21 out of 5
taste
2.6 out of 5
taste: 2.62 out of 5
value
2.5 out of 5
value: 2.54 out of 5
45% would recommend
55 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 August, 2026
Bad taste. Not worth the money
Horrible flavor! Taste like artificial protein. Couldn’t even finish the tiny treat. Way overpriced for size.
Cyoung
quality
3.0 out of 5
quality: 3 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
16 August, 2026
originally posted on Magic Spoon
Dangerous
I thought I was reading a rice crispy treat. They are so good!
Heather B.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2026Verified purchase
(no review title)
This is my favorite flavor of Magic Spoon protein bars. I’ve currently started a health journal that limits my carbs and these are a nice treat to have. These also do not bother my stomach like some bars that have sugar alcohols in them.
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 August, 2026Verified purchase
Would not recommend at all
Tastes disgusting — fake flavoring
Pax
quality
1.0 out of 5
quality: 1 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
4 August, 2026
Gross
Bad flavor
quality
3.0 out of 5
quality: 3 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
4 August, 2026
originally posted on Magic Spoon
Great
I love this product because it provides exactly what they say. Real Nutrition, real food, in the nostalgic form of the food we had as kids.. well done, true humanitarians
John L.
Did you find this review helpful?
5 out of 5 stars
23 July, 2026
originally posted on Magic Spoon
Perfection
Yes, definitely “Magic” and absolutely one of my favorites!!
Marlin C.
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
12 July, 2026Verified purchase
Not bad, but not great for the money
These are better than some other protein bars, but they have an artificial taste to them. They aren't bad, but also aren't great. I probably won't purchase them again with how expensive they are.
2 guests found this review helpful. Did you?
4 out of 5 stars
12 July, 2026
originally posted on Magic Spoon
A little dry
Taste is there but not the gooey marshmallow feel of a real krispie treat
Patrick P.
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 July, 2026Verified purchase
Happy!
I think this is very good item for what it consist of. I think the people that are disappointed in the flavor are expecting too much and that it will be identical to Rice Krispies. While it is reminiscent of them, it doesn’t have as sweet as a flavor. I love the amount of protein and fiber you get out of the serving. It doesn’t have the fake protein taste like some bars do. A bit expensive but expected. Great alternative!
Kylie
quality
4.0 out of 5
quality: 4 out of 5
taste
4.0 out of 5
taste: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
28 June, 2026
originally posted on Magic Spoon
Marshmellow keto treat
So yummy especially if yo miss Rice Krispie treats
Debra A.
Did you find this review helpful?
4 out of 5 stars
24 June, 2026
originally posted on Magic Spoon
Sweet
Once I wrapped my head around the fact that this is not a rice krispie treat, I enjoyed it. You can't go in with the wrong expectations. It's very sweet with a vanilla hint. The texture is not as soft as the box cereal and the marshmallow is not gooey. But once you give it a fair chance, it is quite a delicious treat.
Cheryl W.
Did you find this review helpful?
5 out of 5 stars
19 June, 2026
originally posted on Magic Spoon
Love these as a rice crispy treat substitute
Loved the flavor and texture of these treats. No prep required and delicious right out of the package. Going to try and see if these are available at a store near me so I can avoid shipping costs.
Melanie M.
Did you find this review helpful?
5 out of 5 stars
16 June, 2026
originally posted on Magic Spoon
I love the cereal so I loved the cereal treats
I got these as a sample and I love them. I wish they weren’t so expensive or more than 4 came in a box. I recommend them if you have the money to spend on these. They are very good and a proper level of sweetness. I add them to my lunch if I need to add some extra protein and not a lot of calories.
Briana H.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 June, 2026Verified purchase
Tastes bad!
The flavor is reminiscent of pain thinner. I hate to throw them away because they were so expensive but too disgusting to eat.
Bunny
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
29 May, 2026
originally posted on Magic Spoon
The OG
A perfect go to snack for a sweet but healthy treat!
Karri A.
Did you find this review helpful?
5 out of 5 stars
19 May, 2026
originally posted on Magic Spoon
Good treat
These are very satisfying and similar to a Rice Krispies treat. They do not have that gritty aftertaste that so many other protein bars have.
Ronda G.
Did you find this review helpful?
5 out of 5 stars
13 May, 2026
originally posted on Magic Spoon
OG
Marshmallow is pretty good, taste like the real deal with less sugar
Traci V.
Did you find this review helpful?
5 out of 5 stars
1 May, 2026
originally posted on Magic Spoon
great
taste amazing, cant even tell they're good for you
Corey H.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 April, 2026Verified purchase
Perfect healthy sweet treat
Great taste. Especially if you’re getting rid of sugar but still want a sweet treat. Definitely recommend.
