Protein Packed: Enjoy 17g of high-quality protein in each protein bar fuel your active lifestyle and support muscle growth and recovery with built
Plus collagen: Enjoy collagen peptides in every bite to help support the health of your hair, skin, nails, and joints
Guilt-free snack: only 140 calories per bar make this the perfect guilt-free snack for on-the-go or satisfying that afternoon sweet tooth you're welcome
Smooth & delicious taste: Enjoy a each bite from start to finish without that typical chalky aftertaste found in many protein bars so good, that you will forget you're eating a protein bar
Soft, satisfying light and fluffy texture reminiscent of a chocolate-covered marshmallow, making it a pleasure to eat this protein candy bar
Gluten Free: Enjoy peace of mind with a protein bar that caters to gluten-sensitive and celiac-friendly diets, ensuring a safe and delicious snack for everyone
Description
Escape to paradise with BUILT's Coconut Puff protein bar, a perfect blend of tropical coconut and rich, chocolatey goodness. This delicious treat offers a mini-vacation any day of the week, transporting your taste buds to a sunny beach with every bite. Infused with high-quality protein, it’s the perfect post-workout snack, midday pick-me-up, or guilt-free dessert.
Crafted for fitness enthusiasts, busy professionals, and anyone who appreciates a taste of the tropics, our protein puff bar is made with premium ingredients to provide a nutritious and satisfying snack.
Whether you're at the gym, the office, or on the go, this bar fits seamlessly into your active lifestyle. Its convenient packaging makes it easy to carry in your gym bag, purse, or backpack. Experience a protein bar that combines indulgent taste and health benefits in one delectable package.
Serving Size: 40.0 g
Serving Per Container: 4
Amount
Calories: 140
% Daily Value*
Total Fat 3g4%
Saturated Fat 2g10%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 85mg4%
Total Carbohydrate 13g5%
Dietary Fiber 0g0%
Sugars 6g
Added Sugars 6g12%
Protein 17g20%
Vitamin D 0mcg0%
Calcium 80mg6%
Iron 3mg20%
Potassium 182mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
premium collagen protein blend (partially hydrolyzed whey protein isolate, collagen), glycerin, sugar, water, palm and palm kernel oil, cocoa processed with alkali, gelatin, natural flavors, cultured dextrose, nonfat milk powder, soy lecithin
Allergens & Warnings:
CONTAINS: MILK, SOY
MAY CONTAIN: PEANUTS AND TREE NUTS
Consistency: Chewy
Protein Grams per Serving: 17 Grams
State of Readiness: Ready to Eat
Form: Bar
Package Quantity: 4
Protein type: Whey Protein Isolate
TCIN: 94291350
UPC: 840229303816
Item Number (DPCI): 071-20-1379
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.93 inches length x 4.53 inches width x 5.58 inches height
Estimated ship weight: 0.39 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
The protein bars offer a unique blend of flavors and textures, appealing to those who enjoy sweet treats without the guilt. Many guests appreciate the soft, marshmallow-like consistency and the rich chocolate coating, making them feel more like a dessert than a protein bar. While some flavors received mixed reviews, the coconut variant stands out for its delicious taste and satisfying protein content, making it a great option for on-the-go snacking or post-workout fuel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
342 star ratings
4.5 out of 5 stars with 342 reviews
quality
4.7 out of 5
quality: 4.67 out of 5
taste
4.6 out of 5
taste: 4.6 out of 5
value
4.4 out of 5
value: 4.36 out of 5
87% would recommend
130 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
17 August, 2026Verified purchase
(no review title)
Terrible flavor. I thought it would be like Mounds but it’s not.
quality
1.0 out of 5
quality: 1 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 August, 2026
Gag
Literal trash. Took one bite and shouted “what is that?!” People are comparing these to Almond Joys?! Really?! These make me want to never eat protein bars again. I’m scared.
Ivym19
quality
1.0 out of 5
quality: 1 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
(no review title)
These are amazing if you put them in the freezer and enjoy a few minutes after taking them out. They are totally a treat packed with protein!
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 August, 2026Verified purchase
marshmallow-like treat
This is a great tasting high protein treat for marshmallow and chocolate lovers. Although not exactly marshmallow, it has a similar texture just slightly chewy. I enjoy this when Im craving a sweet treat. the bars are small and have alot of calories so its a rare treat.
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 July, 2026Verified purchase
yummy
I've tried so many protein bars that other people swear are so good and haven't liked a single one even close to the way I like these. The inside texture is very marshmallowy but I like it, I'd prefer that over the dry texture of a lot of other bars. This flavor genuinely reminds me of the taste of a mounds candy bar. If they weren't so expensive I'd eat them all the time.
Target Team Member
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 June, 2026
Protein & Secret flavor!
I’m not sure how this got such high ratings outside of the nutrition content. It tasted like nail polish remover… every bite I was hopeful the next would be better. But it was not. However I have 3 left so they’re not so horrible I won’t eat them. But yeah not the flavor I was hoping for!
Momaste
quality
3.0 out of 5
quality: 3 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 June, 2026Verified purchase
Great taste and texture
I love the flavor and texture! They are soft like mochi and taste like a good coconut that’s not too artificial! I never get tired of these
Kat
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 May, 2026Verified purchase
What happened??
These are my favorite when they’re fresh but lately they’ve been absolutely rancid! Something is wrong with their quality control.
Jay
quality
1.0 out of 5
quality: 1 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 May, 2026Verified purchase
Confused
What are people talking about? I’ve tried two other flavors and this one is the worst one. Blegh
Skull
quality
3.0 out of 5
quality: 3 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 May, 2026Verified purchase
(no review title)
Love these! My favorite protein bars!
LatashaNicole
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 May, 2026
Eeeeyyyuuuuuucccckkkkk
These (this brand overall) are disgusting. They’re overly chewy. You know when you chew something too long & it makes you want to spit it out or gag? that’s exactly how these made me feel. The taste isn’t great either
Hbell12
quality
2.0 out of 5
quality: 2 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
13 May, 2026Verified purchase
(no review title)
Good
Eduardo
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 May, 2026
Repulsive
Most disgusting thing I’ve ever eaten. It tastes like chemicals. Did they soak this in collagen? It’s chewy, which is okay, but it’s basically a chocolate covered jello nightmare that tastes like perfume. The price is not worth it for something I have to toss out now. Repulsive! Not sure how the rest of you are eating these, but it tastes like a mound at first before turning into de@d body flavored. Gross. Just gross.
Tyleeertel
quality
1.0 out of 5
quality: 1 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 April, 2026Verified purchase
(no review title)
Put it in the fridge! Reminds me of a Mounds bar.
Elizabeth
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 April, 2026
Yum
My fave by far not overly sweet perfect little treat
Jaxx
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 April, 2026Verified purchase
Delicious delicious delicious
These protein bars are hands-down delicious. I could eat the whole box.
Veronica
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 April, 2026
Marshmallow almond joy
strangest "bar" I have ever tried. Don't be misled, it is definitely not a standard protein bar, more like a puffy, coconut chocolate, marshmallow goo. Good nonetheless and tastes like a marshmallow Almond Joy, but not sure if I would try again because the texture and concept is just a bit strange to me
Avon
quality
5.0 out of 5
quality: 5 out of 5
taste
4.0 out of 5
taste: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 April, 2026Verified purchase
my favorite
my absolute favorite flavor from all of the built bars i’ve tried
Steph
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 April, 2026Verified purchase
(no review title)
Delicious!
Natalie33
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 March, 2026Verified purchase
So good!!
Oh my gosh these are so good. I am ordering more. They also kept me full and wasn’t hungry.
