KIND Breakfast Protein Bars Dark Chocolate Cocoa - 8g Protein - 21.2oz/24ct
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- $9.79($0.46/ounce)Buy 1 get 1 25% off select KIND snack bars4.2 out of 5 stars with 259 ratings
- $7.49($0.95/ounce)reg $8.49 Sale4.6 out of 5 stars with 271 ratings
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- $9.79($0.46/ounce)Buy 1 get 1 25% off select KIND snack bars4.2 out of 5 stars with 259 ratings
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Guests are saying
The dark chocolate cocoa protein breakfast bars have garnered mixed feedback from guests, with many praising their delicious taste, convenience, and nutritional value. Guests appreciate the bars as a quick breakfast or snack option that keeps them full and energized throughout the day. However, recent changes to the recipe have led to concerns about texture and flavor, with some guests expressing disappointment over the new formulation. Overall, these bars remain a popular choice for those seeking a tasty and nutritious snack.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 157 reviews
5 out of 5 stars
30 June, 2026
originally posted on kindsnacks.com
Delicious and filling snach
An epic cocoa flavored oatmeal cookie. It has a surprising cocoa and spice balance!
1 reply from Customer Support Team team - 1 month ago
Hi there, Thank you so much for your kind words and for taking the time to share your positive experience with us. We genuinely appreciate your business and are delighted you chose to enjoy our snacks. We look forward to serving you again soon.
1 out of 5 stars
15 June, 2026
originally posted on kindsnacks.com
Kind now unkind to customers
We have been buying Kind dark chocolate bars for several years, but recently the quality has badly deteriorated. Smaller bars, and very little to almost NO chocolate!!!
1 reply from Customer Support Team team - 1 month ago
Hi Stan, Thank you for bringing this to our attention. We're truly sorry to hear that your experience with this snack was not up to your expectations, and we sincerely apologize for the inconvenience. We would like the opportunity to make this right. Please contact us directly at customerservice@kindsnacks.com so we can discuss the matter further and find a suitable solution. Thank you again for snacking with us!
5 out of 5 stars
27 May, 2026
originally posted on influenster.com

Convenient and great taste!
Filling bar with protein to start morning off right. Pairs well with coffee and is super convenient for on the go. Soft texture and not crumbly like other bars that make a mess and each flavor smells amazing.
1 reply from Customer Support Team team - 2 months ago
Thank you so much for the positive review. We hope you continue to enjoy our products!
5 out of 5 stars
27 May, 2026
originally posted on kindsnacks.com
Taste great
They taste great and are very healthy, they boost my mood , and provide energy.
1 reply from Customer Support Team team - 2 months ago
Thank you so much for the positive review. We hope you continue to enjoy our products!
4 out of 5 stars
20 May, 2026
originally posted on influenster.com

Chocolatey breakfast bar
I have a bar for breakfast most mornings and they are quick, filling, and delicious. If you love dark chocolate specifically you will love these bars for your morning breakfast or afternoon snack.
1 reply from Customer Support Team team - 2 months ago
Thank you so much for the positive review. We hope you continue to enjoy our products!
2 out of 5 stars
20 May, 2026
originally posted on kindsnacks.com
Sahara bars?
I'm surprised this recipe made it into production. They are very dry.
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
4 out of 5 stars
18 May, 2026
originally posted on influenster.com

Great taste
I love keeping these around my house when I need something to grab on the way out of the house. They are a great taste and keep me full till my next meal.
1 reply from Customer Support Team team - 2 months ago
Thank you so much for the positive review. We hope you continue to enjoy our products!
1 out of 5 stars
16 May, 2026
originally posted on kindsnacks.com
New recipe sucks
Recipe changed! Why?? Not sure I want to keep buying these anymore, they are so hard and difficult to chew. Flavor is also not as good
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
2 out of 5 stars
11 May, 2026
originally posted on kindsnacks.com
New formula is not as good
I have purchased these bars for years as my go-to for snacks. I actually didn’t know they were changing the formula but I could tell when I bit into it that it was different. Doesn’t taste as good, harder texture, and canola oil is now the third ingredient. I couldn’t even finish the bar. I’ve really enjoyed these but now I’m shopping for something else. Please return to the old recipe! Thanks.
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
1 out of 5 stars
7 May, 2026
originally posted on kindsnacks.com
Disappointed with new recipe
Please go back to the old recipe. Your new recipe is terrible.
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
2 out of 5 stars
27 April, 2026
originally posted on kindsnacks.com
Same price, lesser quality
I've been eating (and previously enjoying) the Protein breakfast bars daily for years. Dark Chocolate was always my favorite, but lately (just prior to, and consistently after the packaging changes) - the bars have a rock-hard/dry texture and lack the chocolate flavor they once had! Another noticeable change is the size of the bars is much less consistent from what they previously were. These issues are shated across all varieties I eat (Dark Choc, PBB&DC, Almond Butter, etc). One other specific difference, unique to the Peanut butter Banana & Dark Chocolate is the change in shape and density. They used to be more freeform shape, but now they are a much more compressed "biscuit" shape - with a less desireable texture/moisture level. Do better. You haven't reduced prices, so why reduce quality?
1 reply from Customer Support Team team - 3 months ago
Hi There, Thank you for reaching out to KIND! Although we’re sorry to hear of your disappointment with our product, we appreciate the confidence in KIND that prompted you to reach out. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
7 April, 2026
originally posted on kindsnacks.com
Terrible
New flavor ruined the entire brand never purchasing this again
1 reply from Customer Support Team team - 4 months ago
Hi dhbdbdb, Thank you for reaching out to KIND. We are very sorry to know that the new recipe of our Breakfast bars didn’t hit the mark for you. Your feedback will be shared with our marketing and production team to let them know that there are still customers like you who love the old recipe for our KIND Breakfast Bars back. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
7 April, 2026
originally posted on kindsnacks.com
Chalky, Hard, and Funky Flavor
I hate the new protein breakfast bars!!! I used to eat the original ones every morning. It was a gluten free staple. The original ones were soft and fluffy, but now it’s just hard, tasteless, and chalky!!! :-( I won’t be buying them unless they go back to something closer to the original.
1 reply from Customer Support Team team - 4 months ago
Hi Sad, Thank you for reaching out to KIND. We are very sorry to know that the new recipe of our Breakfast bars didn’t hit the mark for you. Your feedback will be shared with our marketing and production team to let them know that there are still customers like you who love the old recipe for our KIND Breakfast Bars back. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
4 April, 2026
originally posted on kindsnacks.com
Hate New Formula - No Transparency About Changes
I used to love the dark chocolate cocoa breakfast protein bars, they were a staple product in our household that we would buy in bulk. However, without warning they changed the formula for the worse. At first I thought I bought a bad batch or that they were expired or something, but after buying them again and again and checking that they weren't expired, I realized the box they were packaged in wasn't the only thing that changed. I feel mislead because there was no warning on the box that the formula had changed. I hate the taste of the new formula. The bar is now hard and has lost its flavor, especially the sweetness that it used to have. It tastes expired. I will no longer be buying this bar unless they announce that they are reverting back to the old formula. The fact that they didn't announce a formula change feels extremely misleading. I understand cocoa prices went up but please be transparent with your loyal customers about changes to your products.
1 reply from Customer Support Team team - 4 months ago
Hi, Thank you for reaching out to KIND. We are very sorry to know that the new recipe of our Breakfast bars didn’t hit the mark for you. Your feedback will be shared with our marketing and production team to let them know that there are still customers like you who love the old recipe for our KIND Breakfast Bars back. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
1 April, 2026
originally posted on kindsnacks.com
Weird Flavor
I bought the Easter since the blueberry almond breakfast bars were not available. The bar itself was hard and had a roughy texture. The flavor was not good. It tasted like straight cocoa powder. I would not buy these again.
1 reply from Customer Support Team team - 4 months ago
Hi Sarai, Thank you for reaching out to KIND! Although we’re sorry to hear of your disappointment with our product, we appreciate the confidence in KIND that prompted you to reach out. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
26 March, 2026
originally posted on kindsnacks.com
New recipe is terrible.
I had a bar from a freshly purchased box this morning and it was so terrible I went Googling to see if anyone else had the same reaction. From the reviews you can tell - the new version is awful and dry and bland and I am canceling my recurring subscription for this product. It's practically false advertising to keep it under the same product name. Sadly I have four more unopened boxes that I wouldn't even give away.
1 reply from Customer Support Team team - 4 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We’re sorry to hear this snack didn’t meet your expectations. Everyone has different tastes, and we truly value your input as it helps us improve. We’d love the chance to make this right. Could you please contact us at hi@kindsnacks.com so we can assist you further? We really appreciate you snacking with us! — The KIND Team
5 out of 5 stars
21 March, 2026
originally posted on kindsnacks.com
New formula/recipe sucks
I like the old recipe. The new recipe with the light brown package tastes stale and becomes dry within a few minutes of opening it. Please go back to the old recipe.
1 reply from Customer Support Team team - 4 months ago
Hi Anisha, Thank you for taking the time to share your feedback and experience with our product. We’re sorry to hear this new formulation didn’t meet your expectations. Everyone has different tastes, and we truly value your input as it helps us improve. We really appreciate you snacking with us!
2 out of 5 stars
18 March, 2026
originally posted on kindsnacks.com
Go back to old recipe
Like others have said recently, the new formula and taste is terrible, feels like you are biting into a rock. They taste stale and have no flavor anymore.
1 reply from Customer Support Team team - 4 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We’re sorry to hear this snack didn’t meet your expectations. Everyone has different tastes, and we truly value your input as it helps us improve. We’d love the chance to make this right. Could you please contact us at hi@kindsnacks.com so we can assist you further? We really appreciate you snacking with us! — The KIND Team
1 out of 5 stars
11 March, 2026
originally posted on kindsnacks.com
Kind Bar Fail- Changes to Bar taste stale.
These were my go to bars and the recent change in formula in the lighter brown packaging is very disappointing. They taste so gross and bland and are too hard and dry. They just taste stale. I miss my bars so much.
1 reply from Customer Support Team team - 4 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We’re sorry to hear this snack didn’t meet your expectations. Everyone has different tastes, and we truly value your input as it helps us improve. We’d love the chance to make this right. Could you please contact us at hi@kindsnacks.com so we can assist you further? We really appreciate you snacking with us! — The KIND Team
2 out of 5 stars
10 March, 2026
originally posted on kindsnacks.com
Favorite breakfast item ruined
These bars have been my go to breakfast almost every day for the past few years. Loved them. However since the rebrand, I have noticed the texture is much tougher (and honestly tears my mouth up) and less appealing, as well as the flavor and appearance of the bar. Recently at work I was eating one of the new bars and there was what looked and felt to be a wood chip in my bite. I spit it out and it definitely was not an oat or grain. Wood. I was so grossed out, I’m having a hard time finishing the rest of the box. I am so sad that my favorite breakfast item has been ruined. Please go back to the old recipe.
1 reply from Customer Support Team team - 4 months ago
Hi, Thank you for taking the time to share your feedback and experience with our product. We’d love the chance to make this right. Could you please contact us at hi@kindsnacks.com so we can assist you further? We really appreciate you snacking with us! — The KIND Team