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Nature Valley Soft Baked Oatmeal Cereal Bars - 12ct/14.88oz

Nature Valley Soft Baked Oatmeal Cereal Bars - 12ct/14.88oz - image 1 of 4
Nature Valley Soft Baked Oatmeal Cereal Bars - 12ct/14.88oz - image 2 of 4
Nature Valley Soft Baked Oatmeal Cereal Bars - 12ct/14.88oz - image 3 of 4
Nature Valley Soft Baked Oatmeal Cereal Bars - 12ct/14.88oz - image 4 of 4
Nature Valley Soft Baked Oatmeal Cereal Bars - 12ct/14.88oz - image 1 of 4
$7.29 when purchased online

About this item

Highlights

  • CHEWY OATMEAL SQUARES: Cinnamon and rich brown sugar balance the soft-baked, hearty whole grain oats; A must-have for an on-the-go snack
  • PERFECTLY PORTABLE: Convenient bars for snack time or an on-the-go invigorating treat; Ideal for the pantry, lunch box, and hiking trail
  • WHOLE GRAINS: With 12g of whole grains per serving (at least 48 grams recommended daily), these portable bars make tasty travel snacks
  • GREAT SNACK: Hearty whole grain oats with no artificial flavors, artificial colors, or high fructose corn syrup
  • CONTAINS: One 14.88 oz box of Nature Valley Cinnamon Brown Sugar Soft-Baked Oatmeal Squares; 12 count

Description

Nature Valley Soft-Baked Oatmeal Squares are made with whole grain oats and come in four delectable flavors. It's the morning wake-up call you crave! Each soft and chewy square is made with whole-grain oats and contain no artificial flavors, no colors from artificial sources, and no high fructose corn syrup - just the great taste you'd expect from Nature Valley. Our Oatmeal Squares are a portable snack that's perfect for the pantry, lunch box, and hiking trail. At Nature Valley, we believe that what you put in is what you get out. So wherever the moment takes you and your family, you can rely on our great-tasting snacks to help keep you going. Contains 12 bars.

Serving Size: 1 bar

Serving Per Container: 12

Amount 1 bar (35g):

Calories: 150
% Daily Value*
Total Fat 6grm7%
Saturated Fat 1grm4%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 120mg5%
Total Carbohydrate 24grm9%
Dietary Fiber 3grm10%
Total Sugars 9grm0%
Added Sugars 8grm17%
Protein 2grm0%
Vitamin D 0mcg0%
Calcium 0mg0%
Iron 0.7mg4%
Potassium 0mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oats, whole grain wheat flour, brown sugar, canola oil, tapioca syrup, vegetable glycerin, chicory root extract, sugar, raisin juice concentrate, palm and palm kernel oil, baking soda, salt, cinnamon, whey, egg white, natural flavor, soy lecithin.

Allergens & Warnings:

Contains egg, milk, soy and wheat; may contain peanut ingredients.
Contains: Eggs, Milk, Soy, Wheat
May Contain: Peanuts
Consistency: Chewy
State of Readiness: Ready to Eat
Form: Bar
Features: No Artificial Sweeteners, No Synthetic Colors, No Artificial Preservatives, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, No Artificial Colors, Whole Grain
Dietary Needs: 0 Grams Trans Fat, Low Cholesterol, Cholesterol Free
Package Quantity: 12
Net weight: 14.88 Ounces
TCIN: 47972367
UPC: 016000446465
Item Number (DPCI): 071-20-0203
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8.61 inches length x 5.03 inches width x 3.15 inches height
Estimated ship weight: 1.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.6 out of 5 stars with 600 reviews
61% would recommend
21 recommendations
taste: 3.75 out of 5
quality: 3.56 out of 5
value: 3.43 out of 5

Tasty!!

5 out of 5 stars
Cait478 - 18 days ago
originally posted on naturevalley.com
DELICIOUS would be an understatement. So easy to grab and go! Great for trail snacks as well as a great asset to your bad throughout the day. If you enjoy no bake oatmeal cookies, these are for you!
1 reply from Nature Valley team - 17 days ago
We’re committed to creating high quality, delicious products for our consumers. We’re delighted to hear that you’re enjoying them and we will share your comments with our team.
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What happened??

1 out of 5 stars
Thumbs down graphic, would not recommend
savannahhilton - 19 days ago
These were my favorite for the last year!! I had three everyday without fail. I just purchased two boxes like normal last week of March 2024 and they taste horrible. Like some underlying taste of chemicals or artificial. I'm so disappointed as these were my favorite snack and now I wasted my money!
taste: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
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turn the other way now

3 out of 5 stars
Thumbs down graphic, would not recommend
Emily M - 20 days ago, Verified purchaser
They taste literally so weird artificial and like they have so many other things that it doesn’t need to have taste almost like it was dropped in a bucket of chemicals before
quality: 5 out of 5
taste: 1 out of 5
value: 2 out of 5
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New recipe=awful taste

1 out of 5 stars
Thumbs down graphic, would not recommend
Smreeves - 22 days ago, Verified purchaser
What happened to these? These use to be a family favorite. I couldn’t even finish one bar this time. The taste is off and weird.
quality: 1 out of 5
taste: 1 out of 5
1 guest found this review helpful. Did you?

Weird taste

1 out of 5 stars
AIM1980 - 1 month ago
originally posted on naturevalley.com
They taste like what Play-Doh smells like. They are soft and chewy but can’t get over the taste.
1 reply from Nature Valley team - 1 month ago
So sorry for any disappointment. We truly value your feedback and will make sure to pass it along to the rest of our team.
1 guest found this review helpful. Did you?

Not good but not awful

2 out of 5 stars
gehn - 2 months ago
originally posted on naturevalley.com
My friend gave it to me and I ate it without looking at the ingredients, I wasn’t expecting an oatmeal breakfast bar to taste so sweet but it was very very sweet. Seeing the ingredients there’s more than just brown sugar as sweeteners so I wouldn’t call this healthy. Thinking of it as an oatmeal cookie though then I would give it 5 stars.
1 reply from Nature Valley team - 2 months ago
We're sorry for any disappointment! We appreciate your feedback and will share it with the rest of our team.
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Will never buy again.

1 out of 5 stars
Pbm3 - 3 months ago
originally posted on naturevalley.com
I remember these tasting so much better. Now they have a weird, gritty texture, too much cinnamon that tastes bitter. Tastes like unbaked oatmeal squares made with stale flour. These are awful.
1 reply from Nature Valley team - 3 months ago
So sorry for any disappointment! Thank you for taking the time to share your thoughts. We appreciate your feedback and will share it with the rest of our team.
1 guest found this review helpful. Did you?

Shrunken and Smelly Product Being Baked WRONG

2 out of 5 stars
- 3 months ago
originally posted on naturevalley.com
Nature Valley/General Mills have messed up a good thing. This was a 5-star product that has gone WAY downhill. The bar started out much larger so the first thing I noticed a year or so ago was the first shrinkage of the bar. Then, more recently, they further shortened the bar but also they are being baked wrong. As another reviewer mentioned, they have a smell of playdough, they are smashed down flat into a gummy small square. I thought it was just one batch but I have tried other stores and get the same disappointing result. Please fix it and I will be back.
1 reply from Nature Valley team - 3 months ago
So sorry to hear that! We'd like to learn more and assist you further. Can you reach out to our team via the Contact Us section at the bottom of this page so we can report this to our quality team. Thank you!
2 guests found this review helpful. Did you?

Teacher/ parent

5 out of 5 stars
Megs - 3 months ago
originally posted on naturevalley.com
Love the Oatmeal square! I'm a school teacher and always looking for a healthy snack for myself, my child and students. I love having it with my coffee or on top of my yogurt. Perfect snack for on the go and if we need a pick me up during the day!
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Good

5 out of 5 stars
Linda lou - 3 months ago
originally posted on naturevalley.com
Very good love cinnamon and it's soft good for a light breakfast with ice cold chocolate milk
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SQUARE now, no longer a BAR

3 out of 5 stars
Chrissy - 4 months ago, Verified purchaser
Good flavor, my son enjoys them. Last order it was a BAR, now it’s a SQUARE. Same price.
taste: 4 out of 5
quality: 3 out of 5
value: 1 out of 5
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BAD CHANGE

3 out of 5 stars
- 4 months ago
originally posted on naturevalley.com
We bought these awhile back for a quick on the go before work, they were delicious and my husband love them. I am sad to say the changes are NO GOOD I would have rather paid more for the original product than this change 😔 I am hoping you will change the back, if not we may not be a loyal purchaser any longer.
1 reply from Nature Valley team - 4 months ago
We're sorry for any disappointment! This is not the kind of experience we want you to have with us. Please contact us by phone: at 1-800-231-0308 or visit our website www.naturevalleyꓸcom and click the contact us at the bottom of the page so we can report this to our quality team. Thank you!
2 guests found this review helpful. Did you?

Change isn't always good

3 out of 5 stars
Rea23 - 5 months ago
originally posted on naturevalley.com
I bought a box of these at Target and devoured them. They were so good that I ended up buying two huge boxes from Walmart. The same exact item but the bigger boxes have a foul aftertaste. I'm so disappointed and out over $20 for a investor product. Whatever changed was for the worst. Comparing the ingredient list, they are the same ingredients but in slightly different order.
1 reply from Nature Valley team - 5 months ago
So sorry for any disappointment! Thank you for taking the time to share your thoughts. We appreciate your feedback and will share it with the rest of our team.
3 guests found this review helpful. Did you?

"Can I have a snack"

5 out of 5 stars
Thumbs up graphic, would recommend
targetlove - 5 months ago, Verified purchaser
The bars singlehandedly keeping my children on their growth curve. The drive up folks probably think I have a real addiction.
1 guest found this review helpful. Did you?

Awesome product

5 out of 5 stars
ryuu nishikawa - 5 months ago
originally posted on naturevalley.com
Great for eating during time when I can't have any sweets for a day of two
1 reply from Nature Valley team - 5 months ago
We are glad to hear that you enjoyed the Cinnamon Brown Sugar Soft-baked Oatmeal Squares! We will share your feedback with the rest of our team
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Shrinkflation ruins another thing

1 out of 5 stars
mad_at_shrinking - 5 months ago
originally posted on naturevalley.com
Shrinkflation has ruined another product. What used to be good is now just a bite sized abomination. I will never buy any of these products ever again. The people that run the company must think we are stupid and won't notice but I will never accept a reduction in quantity.
1 reply from Nature Valley team - 5 months ago
We are sorry to hear you were disappointed with the recent changes. We appreciate the time you have taken to share your feedback with us and will share them with our team.
1 guest found this review helpful. Did you?

Disappointed

3 out of 5 stars
An65 - 6 months ago
originally posted on naturevalley.com
I eat these bars daily and am very disappointed that they are now about half of the size they used to be and not as much cinnamon on them. Funny thing is the wrapper is still the same size. I wish they would have kept the product the same size and raised the price if the bars are costing more to make now.
1 reply from Nature Valley team - 6 months ago
We're sorry for any disappointment! We appreciate your feedback and will share it with the rest of our team.
1 guest found this review helpful. Did you?

From loving to disappointed

3 out of 5 stars
- 6 months ago
originally posted on naturevalley.com
We have purchased these many times in the past and have LOVED them but this last box has a bad taste to them. Like they are old but the expire date is in the future. I'm disappointed after having found a quick breakfast me and my kids love.
1 reply from Nature Valley team - 6 months ago
So sorry to hear that! We'd like to learn more and assist you further. Can you reach out to our team via the Contact Us section at the bottom of this page so we can report this to our quality team. Thank you!
Did you find this review helpful?

Delicious bars

4 out of 5 stars
Samsmom27 - 6 months ago
originally posted on naturevalley.com
These are my favorite. I love them just wish they were a little bigger,
Did you find this review helpful?

AMAZING

5 out of 5 stars
TV69 - 7 months ago
originally posted on naturevalley.com
DELICIOUS! Great texture, great flavor. I would certainly buy this product again.
Did you find this review helpful?

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