$6.49 sale price when purchased online
$7.29 list price
Target Online store #3991
About this item
Highlights
- CHEWY OATMEAL SQUARES: Cinnamon and rich brown sugar balance the soft-baked, hearty whole grain oats; A must-have for an on-the-go snack
- PERFECTLY PORTABLE: Convenient bars for snack time or an on-the-go invigorating treat; Ideal for the pantry, lunch box, and hiking trail
- WHOLE GRAINS: With 12g of whole grains per serving (at least 48 grams recommended daily), these portable bars make tasty travel snacks
- GREAT SNACK: Hearty whole grain oats with no artificial flavors, artificial colors, or high fructose corn syrup
- CONTAINS: One 14.88 oz box of Nature Valley Cinnamon Brown Sugar Soft-Baked Oatmeal Squares; 12 count
Description
Nature Valley Soft-Baked Oatmeal Squares are made with whole grain oats and come in four delectable flavors. It's the morning wake-up call you crave! Each soft and chewy square is made with whole-grain oats and contain no artificial flavors, no colors from artificial sources, and no high fructose corn syrup - just the great taste you'd expect from Nature Valley. Our Oatmeal Squares are a portable snack that's perfect for the pantry, lunch box, and hiking trail. At Nature Valley, we believe that what you put in is what you get out. So wherever the moment takes you and your family, you can rely on our great-tasting snacks to help keep you going. Contains 12 bars.
Serving Size: 35.0 g
Serving Per Container: 12
Amount :
Calories: 150
% Daily Value*
Total Fat 6g7%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 120mg5%
Total Carbohydrate 24g9%
Dietary Fiber 3g10%
Sugars 9g
Added Sugars 8g17%
Protein 2g
Vitamin D 0mcg0%
Calcium 0mg0%
Iron 0.7mg4%
Potassium 0mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain oats, whole grain wheat flour, brown sugar, canola oil, tapioca syrup, sugar, vegetable glycerin, chicory root extract, raisin juice concentrate, palm kernel and palm oil, baking soda, salt, cinnamon, egg white, reduced minerals whey, nonfat milk solids, natural flavor, soy lecithin
Contains: Eggs, Milk, Soy, Wheat
May Contain: Peanuts
Consistency: Chewy
Dietary Needs: 0 Grams Trans Fat, Low Cholesterol, Cholesterol Free
Features: No Artificial Sweeteners, No Synthetic Colors, No Artificial Preservatives, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, No Artificial Colors, Whole Grain
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 12
Net weight: 421.85 Grams
TCIN: 47972367
UPC: 016000446465
Item Number (DPCI): 071-20-0203
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.31 inches length x 5.02 inches width x 8.58 inches height
Estimated ship weight: 1.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
The Nature Valley Soft Baked Oatmeal Squares have garnered mixed feedback from guests, with many praising their delicious taste and convenience as a quick snack or breakfast option. However, concerns have been raised about the recent reduction in size and changes in flavor, leading to disappointment among long-time fans. Despite these issues, the bars remain a popular choice for their soft texture and variety of flavors, making them a go-to for families and individuals on the move.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 834 reviews
quality: 3.84 out of 5
taste: 3.96 out of 5
value: 3.83 out of 5
75% would recommend
29 recommendations
Awesome!
5 out of 5 stars
merendino114_446 - 4 days ago
originally posted on influenster.com
I love the Nature Valley cinnamon, brown sugar, soft, bake, oatmeal, squares by Nature Valley. They are tasty and the perfect snack for any lunch or on the go they are always fresh in the packaging. Love them!
Go to grab-and-go breakfast!!
5 out of 5 stars
melindad73_3161 - 7 days ago
originally posted on influenster.com
These soft-baked oatmeal squares are a total game changer for busy mornings and mid-day cravings. The Cinnamon Brown Sugar flavor is sweet, comforting, and absolutely delicious—like a warm hug in snack form. What really stands out is the soft, chewy texture that makes every bite feel freshly baked. They’re the perfect grab-and-go option—no prep, no mess, just toss one in your bag and you’re set. Whether I’m heading out the door with kids in tow or need a quick snack between meetings, these are my go-to. Nature’s Valley really nailed it with this one. Highly recommend!
Great taste and less mess
5 out of 5 stars
chrish307_4930 - 11 days ago
originally posted on influenster.com
The same great taste of a nature valley bar without the normal mess that comes with them. When opening the package you aren't met with the large amount of crumbs and that is a big positive
Oat meal squares
1 out of 5 stars
OJ78 - 17 days ago
originally posted on naturevalley.com
For a heathier alternative it contains BIOENGINEERED FOOD INGREDIENTS it doesn't say that on the website ingredients
1 reply from Nature Valley team - 15 days ago
We voluntarily disclose the presence of bioengineered ingredients on our U.S. packages using the allowed text under the rule - “Contains a bioengineered food ingredient”, based on product formula. We do offer consumers non-GMO choices in most of our major categories through organic brands.
Big enought
5 out of 5 stars
Thumbs up graphic, would recommend
product damage - 1 month ago, Verified purchaser
It’s not bad but just to big for me
Great soft cinnamon treat
5 out of 5 stars
Thumbs up graphic, would recommend
mamayaya - 2 months ago, Verified purchaser
These bars are so soft and sooo yummy. My kids enjoy them with a cup of milk for a nice snack or just grab them for a snack on-the-go. They quickly became a favorite.
ABSOLUTELY BOMB
5 out of 5 stars
The bomb.com - 2 months ago
originally posted on naturevalley.com
ABSOLUTELY DIVINE 100000000/10 My favorite breakfast snack ever!!!!!
Soo good
5 out of 5 stars
nylaf7_5233 - 2 months ago
originally posted on influenster.com
Okay first all nature valley always comes through I’m glad I decided to get these my favorite snack to eat. It the right amount of flavor honestly and I love balance of the oats and the chewy part it blends well . And I feel like you get a good size square based of the packaging
SMALLER THAN PACKAGE PHOTO!
4 out of 5 stars
ZEPPELIN33 - 4 months ago
originally posted on naturevalley.com
I was looking for a newer cinnamon flavored bar to have with my coffee in the morning. My Dr said oatmeal is ok for my diverticulosis because I shouldn’t be eating all the crunchy grains with my protein make you full Kodiak bars..when I opened the package I was SHOCKED to see a 2.5 by 2.5 little square!! I had to eat 2 and am still not full! 300 calories??? Too much! So A+ on that and texture but a D at best for feeling satisfied.. replaces home baked cookies but NOT a meal..
Tastes good
5 out of 5 stars
scotina88_9287 - 4 months ago
originally posted on influenster.com
I love natures Valley products, especially these soft baked oatmeal squares with cinnamon brown sugar. It tastes really good. It's soft, and I love the hint cinnamon. It's definitely good with coffee in the morning. I love the texture because it's soft and fresh. It's good when you reheat for 10 seconds and you can taste the freshness of a baked oatmeal. Totally recommended
Snack
5 out of 5 stars
Thumbs up graphic, would recommend
Kaylar - 4 months ago, Verified purchaser
We love these bars! Parent and kid approved. The flavor really is good. They make a great breakfast for on the go!
So good!
5 out of 5 stars
Thumbs up graphic, would recommend
Nic - 5 months ago, Verified purchaser
First time trying these and pleasantly surprised! Yummy little oatmeal snack.
Horrible Product update
1 out of 5 stars
Beeker - 5 months ago
originally posted on naturevalley.com
Whatever you did to change this product, you completely ruined it. This has been my go to for years for my morning snack and it will never be the same. Epic Fail :( !!!!!
1 reply from Nature Valley team - 5 months ago
Thank you for your loyalty as a long-time consumer. We're truly sorry to hear about your recent experience with our Cinnamon Brown Sugar Soft-baked Oatmeal Squares. We take all feedback seriously as we continue to improve our products. Rest assured that this will be shared with the rest of our team.
Original recipe was best
2 out of 5 stars
K567 - 7 months ago
originally posted on naturevalley.com
These used to be amazing! Now this new recipe tastes different and dry and they’ve been disappointing. Doesn’t help that now they’re smaller too. Wish they’d go back to the old recipe. These were my favorite daily snack.
1 reply from Nature Valley team - 7 months ago
We're sorry for any disappointment. We take all feedback seriously. Your input is invaluable as we strive to improve our products and meet the needs of our consumers. Rest assured that we'll share your comment with the rest of our team.
Yummy, but too sweet/too much sugar :(
3 out of 5 stars
Thumbs up graphic, would recommend
jj - 7 months ago, Verified purchaser
These taste great! Better than some of the other brands I’ve tried. My only complaint is that they have way too much sugar. 8g added sugar/per bar — that’s 2 teaspoons full of sugar for such a little square!! Way too much and super unhealthy. They also actually *taste* too sweet so they really don’t need all that sugar. I hope they reduce it, I think 5g or so would be way sufficient. Other than that, yummy.
I loved these!! Then the 7th one changed it all
4 out of 5 stars
DaQueen - 7 months ago
originally posted on naturevalley.com
Loving these, they taste great, great late night snack, fantastic for coffee. However, on the seventh one that all changed. I finally talked my son and boyfriend into trying these. However after getting my boyfriend a little piece and there was a piece of straight light colored hair. Everyone spit it out and I threw the rest of the box out. I thought I found my new favorite snack to share with my “picky” kids. I’m just glad I was breaking it instead of biting it. I have a video of me pulling the hair out from the peice of cookie I was eating with my kids and boyfriend
9/12
1 out of 5 stars
K Jones - 7 months ago, Verified purchaser
I ordered a box of 12 and only received 9. The box was not previously opened or anything from what I observed. For the price I paid I would have like to received all 12 bars.
Oatmeal bar for ants
2 out of 5 stars
Rockemsockemrobot - 8 months ago
originally posted on naturevalley.com
Used to love these things so bought a pack and found them to be like 1/4 of the size now. Really disappointing.
1 reply from Nature Valley team - 8 months ago
So sorry for any disappointment We appreciate your feedback. Please be assured that we will share it with the rest of the team.
So tiny now!
4 out of 5 stars
SadConsumer - 9 months ago
originally posted on naturevalley.com
These are so small now! I'm a loyal customer and have been buying these for 10+ years and I swear they are about 40% smaller. Well I guess the benefit is that there are less calories per serving.
Yum
5 out of 5 stars
Thumbs up graphic, would recommend
M - 9 months ago, Verified purchaser
These taste wonderful! Great for breakfast or a snack on the go. A repurchase on my list!