Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Bob's Red Mill Gluten Free Protein Oats - 32oz - 2 of 4Bob's Red Mill Gluten Free Protein Oats - 32oz - 3 of 4Bob's Red Mill Gluten Free Protein Oats - 32oz - 4 of 4
Bob's Red Mill Gluten Free Protein Oats - 32oz - 1 of 4

Bob's Red Mill Gluten Free Protein Oats - 32oz

$7.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • A GOOD WAY TO POWER UP: Bob’s Red Mill Protein Oats deliver 10 grams of protein per serving with just one simple ingredient—whole grain rolled oats; these oats provide a nutritious start to your day, keeping you energized and satisfied
  • MORE PROTEIN, JUST OATS: Our innovative Protein Oats are made from a special variety of oats that are naturally higher in protein, offering 60% more protein than regular oats*; grown and milled with care, without added protein powders
  • VERSATILE AND DELICIOUS: Enjoy Protein Oats your way—whether hot or cold, sweet or savory; top with fresh fruit, nuts, or seeds, drizzle with honey, or mix into smoothies and baked goods for a protein boost in every bite
  • A GLUTEN FREE PIONEER: To ensure their safety and quality, Protein Oats are tested and confirmed gluten free according to the highest standards; processed and packaged in a separate gluten free facility; batch tested in Bob's Red Mill's quality control laboratory using an ELISA Gluten Assay test
  • IT STARTS WITH GOOD INGREDIENTS: A leader in natural foods since 1978, Bob’s Red Mill is committed to good ingredients made with the passion and expertise of our founder, Bob Moore; proudly 100% employee owned

Description

Choose one simple ingredient

whole grain rolled oats

with more protein by nature! With
60% more protein* than regular oats, Protein Oats power up breakfast to keep you fully
charged all day! Top with your
favorite fruits and nuts, drizzle with honey or syrup, sprinkle
with cinnamon

there

s no end to all the sweet and savory ways you can amp up your
bowl. *Protein per 48 grams, regular rolled oats 6 grams vs. Protein Oats, 10 grams

Serving Size: 0.33 cup

Serving Per Container: About 19

Amount 1/3 cup (48g):

Calories: 190
% Daily Value*
Total Fat 4grm5%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 0mg0%
Total Carbohydrate 32grm12%
Dietary Fiber 6grm21%
Total Sugars 1grm0%
Added Sugars 0grm0%
Protein 10grm12%
Vitamin D 0mcg0%
Calcium 26mg2%
Iron 3mg15%
Potassium 188mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oat flakes.
State of Readiness: Ingredient
Package Quantity: 1
Net weight: 32 Ounces
TCIN: 95072328
UPC: 039978004802
Item Number (DPCI): 231-14-0050
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 9.01 inches length x 7.71 inches width x 3.66 inches height
Estimated ship weight: 2.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Frequently bought together

Guests are saying

These protein oats are praised for their creamy texture and ability to keep guests full longer, making them a great breakfast option. Many appreciate the added protein without artificial additives, and they can be creatively used in various recipes. However, a significant concern is the presence of hulls, which detracts from the overall enjoyment and quality of the product. Guests express a desire for improved quality control to enhance their experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.4 out of 5 stars with 37 reviews
    quality: 2.33 out of 5
    taste: 4 out of 5
    value: 3.33 out of 5
    33% would recommend
    3 recommendations
    3 out of 5 stars
    Thumbs up graphic, would recommend
    23 April, 2026Verified purchase

    (no review title)

    I love everything about these oats, besides the absurdly high level of hulls. They keep me full for longer, and the texture is perfect for me. Like other reviewers, I would love to buy it again but only once they improve the winnowing of their product. They are too pricey to spend money on a bag I won't eat.
    Bryce
    quality: 3 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    30 March, 2026

    Wanted to love these but bad quality control

    Really want to love these and I almost do except all the other negative reviews are right, there are so many hulls/husks! Nearly every spoonful has at least one and it makes eating the oats very unpleasant and rather tedious to be constantly wondering what you’re chewing on and then pulling stuff out of your mouth. I’m half way through the bag and seriously considering just tossing this despite loving everything else about the oats. They are creamy when cooked which I love and the taste is pretty good even when cooked in just water. But I won’t repurchase until it’s somehow clear they’ve fixed the hull issue. These oats aren’t cheap by any means but the lack of quality control for the price makes these a deal breaker. Should probably only give two stars but I otherwise really like them.
    Courtney
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on Bob's Red Mill
    Image

    Great product, just wish I could find it locally

    Cousin gave me a bag and now I’m almost empty and I’m desperate to get more! I love these oats in the fact that they have protein in them not only solves my breakfast dilemma but also fills me up much more than if I just had regular oats.
    Annie53
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    23 March, 2026Verified purchase

    Chewy Texture

    These oats are super chewy no matter how I make them. I don’t like the texture at all. That being said, they do keep me full longer so I can feel the extra protein. I wouldn’t get them again
    1 reply from Bob's Red Mill team - 2 months ago
    Thank you for your feedback! Our Protein Oats are a bit more dense and chewy than regular Old Fashioned Rolled Oats. It may help to soak them overnight for a creamier texture. If you need recipe ideas or further assistance, please reach out to us at customerservice@bobsredmill.com and we're happy to help!
    allyoop23
    quality: 3 out of 5
    taste: 2 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    22 March, 2026
    originally posted on Bob's Red Mill
    Image

    Oat hulls make it inedible

    Lots of oat hulls (thin tough outer shells) in the bag I bought. Perhaps one or two hulls per spoonful. Only bag of oats I’ve ever encountered like this. But it makes it nearly inedible.
    1 reply from Customer Service team - 2 months ago
    Thank you for your feedback and we apologize for your experience! We would like to assist further and collect some information from your bag if possible. You can reach us at customerservice@bobsredmill.com. Thank you!
    Danr
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    17 March, 2026
    originally posted on Bob's Red Mill
    Image

    Too many husks/hulls

    I was so excited to buy this because I love Bobs Red Mill. But was disappointment when I made my oatmeal and overnight oats because it had so many husks/hulls.
    1 reply from Customer Service team - 3 months ago
    Hi Lauren, Thank you for your feedback and we apologize for your experience! We would like to assist further and collect some information from your bag if possible. You can reach us at customerservice@bobsredmill.com. Thank you!
    Lauren
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    15 March, 2026
    originally posted on Bob's Red Mill
    Image

    Too many husks! Pretty much inedible.

    There were so many husks in the high protein oats that they made me gag constantly when eating my morning oatmeal. I tried to sort through them to take out the husks but there were just too many. This was totally inedible for me. And I normally LOVE all the products from this company.
    1 reply from Customer Service team - 3 months ago
    Hi Renee, Thank you for your feedback and we apologize for your experience! We would like to assist further and collect some information from your bag if possible. You can reach us at customerservice@bobsredmill.com. Thank you!
    Renee
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 February, 2026

    Poor quality control on this one

    I love Bob's Red Mill products but the quality control on these Protein Oats wasn't the best. There were many, many oat husks in each bowl-full. I had to start adding the oats to cold water so they'd float to the top and I could fish them out.
    1 reply from Bob's Red Mill team - 4 months ago
    Thank you for your feedback, Susan, and we apologize for any issues with the Protein Oats! We'd like to collect some information from your bag if possible. You can reach us at customerservice@bobsremill.com and our team is happy to assist further.
    Susan
    quality: 1 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    23 January, 2026
    originally posted on Bob's Red Mill
    Image

    Hulls kill the concept

    I liked the idea of getting a little more protein out of my oats, but not at the expense of enjoying my breakfast. There are simply too many hulls per bowl.
    1 reply from Customer Service team - 4 months ago
    Hello and thank you for your feedback! Some hulls may be normal but it sounds like they were excessive in your bag and we apologize for the issue! We would love to assist further and also collect some information from your bag if possible. You can reach us at customerservice@bobsredmill.com. Thank you!
    EP unhappy
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    16 January, 2026
    originally posted on Bob's Red Mill
    Image

    Texture

    I love the texture of these, no gummies. Taste great too. Nutty. What else can you say about oats?
    KLBB
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on Bob's Red Mill
    Image

    They're good oats.

    I don't understand these people tripping on finding hulls. I eat these oats almost every day and never find hulls. None. The texture is as expected - just like most other oats. Oatmealy. Seriously, people.
    ShaddupAndEatYourOats
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    28 November, 2025
    originally posted on Bob's Red Mill
    Image

    Love These Oats

    Put these in my morning smoothie, along with fruits and veggies. Great way to get lots of good nutrition.
    NEM Texas
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    19 November, 2025
    originally posted on Bob's Red Mill
    Image

    Not good, anyone else hate the husks!?

    I love the product but the husks throw the whole thing off. It's in the regular rolled oats too! Was hoping it wouldn't be in the protein ones so I tried... but... they're just as much there. Picking them out before I make them every time is not going to work for me. This should be done in the factory especially for the price. I'll stick to my cheaper brand with no husks.
    1 reply from Customer Service team - 6 months ago
    Hello and thank you for your review. We apologize for your experience with our Protein Oats and thank you for letting us know. If possible we would like to collect information from your package and assist further. You can reach us at customerservice@bobsredmill.com. Thank you!
    Phoenix
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    17 November, 2025
    originally posted on Bob's Red Mill
    Image

    Too Many Hulls

    I am so happy we are not the only ones pulling many many Oat Hulls out of every single bite. I think my husband is annoyed with the all the texts I send daily saying how much I dislike these oats. This brand is typically a good ones, however, these protein oats have just been horrible. It is at the point where they are almost inedible because every single bite has hulls that just make it taste like you are chewing on plastic...
    1 reply from Customer Service team - 6 months ago
    Hello and thank you for your review. We apologize for your experience with our Protein Oats and thank you for letting us know. If possible we would like to collect information from your package and assist further. You can reach us at customerservice@bobsredmill.com. Thank you!
    ASPhoenix
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    15 November, 2025
    originally posted on Bob's Red Mill
    Image

    Terrible

    Terrible. Doesn't cook like regular oatmeal. Gave me stomach cramps.
    1 reply from Customer Service team - 6 months ago
    Thank you for your review. We are sorry to hear you did not care for the Protein Oats. We would like to collect more information and assist further; you can reach us at customerservice@bobsredmill.com. Thank you!
    kat100
    Did you find this review helpful?
    5 out of 5 stars
    7 November, 2025
    originally posted on Bob's Red Mill
    Image

    Very Creamy Oatmeal

    My family loves these Protein Oats! They are very creamy. I had to learn how to cook them, and they take a bit longer to cook than regular oats, but the extra few minutes are worth it. They taste good too.
    Anne K
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    4 November, 2025
    originally posted on Bob's Red Mill
    Image

    Good taste, Bad Texture

    Bought these for an attempted protein boost for my breakfast, but I will be going back to the regular steel cut oats. There are so many husks in these they are very unpleasant to eat!
    1 reply from Customer Service team - 7 months ago
    Thank you for your review and we apologize for the excessive hulls! We'd like to collect more information from your bag if possible; you can reach us at customerservice@bobsredmill.com and we're happy to assist further.
    Hazi
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    2 November, 2025
    originally posted on Bob's Red Mill
    Image

    A little disappointed

    I like the oatmeal mostly, but Way Too Many Hulls!
    1 reply from Customer Service team - 7 months ago
    Thank you for your review and we apologize for the excessive hulls! We'd like to collect more information from your bag if possible; you can reach us at customerservice@bobsredmill.com and we're happy to assist further.
    Jcolrue
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    20 October, 2025
    originally posted on Bob's Red Mill
    Image

    Too many husks!

    Was so excited to find oats that are higher in protein, without extra additives! Unfortunately, there are so many inedible husks that I really can’t eat these oats. It’s very unpleasant! Tonight I tried them for the second time. I made 1 serving, which is 1/3 cup oats. Look at how many husks I pulled out. Very disappointed in the quality of these oats and sorry I paid extra for this variety.
    1 reply from Customer Service team - 8 months ago
    Hello, and thank you for your review. We apologize for the excessive hulls, and this is certainly not the experience we want you to have. We'd like to collect more information and assist further if possible, and you can reach us at customerservice@bobsredmill.com. Thank you!
    Dahlia
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    21 September, 2025
    originally posted on Bob's Red Mill
    Image

    Great Taste But Too Many Husks

    I love the taste of these and that they add extra protein to my diet, BUT there are so many husks it makes it somewhat unpleasant to eat. Before I cook them I sift through to get as many out as I can, and probably remove 20. Then while eating I probably remove another 20.
    Nikki
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy