Advertisers Anonymous - by Ron Huey (Paperback)

About the Book

Advertisers Anonymous: The 12 character traits that help creatives thrive in advertising. Short lessons for thick skin and long careers.

Book Synopsis

There are no shortcuts to advertising wisdom, but there is a fast lane.

Ron Huey spent 30+ years in the creative trenches at some of the nation's top creative shops before launching his own award-winning agency. These 12 steps are more than theory; they're lived experience from someone who's been in the room, on the hook, and shows up believing great creative ideas matter.

Advertisers Anonymous explores twelve character traits that separate creatives who thrive from those who flame out: Perseverance. Diligence. Ambition. Trust. Humility. Perspective. Honesty. Initiative. Discipline. Ingenuity. Gratitude. Acceptance.

Ron delivers over 100 bite-sized insights into creating work that stands out, wrangling clients, charting your career path, and knowing when and how to fight for an idea. What worked, what didn't, and why - short lessons for thick skin and long careers.

"Advertising has a way of testing your faith. Ron Huey's Advertisers Anonymous reminds us why we fell in love with the work in the first place and how to survive it with our integrity, humor, and curiosity intact." -Diane Cook-Tench, Founder, VCU Brandcenter, Hall of Fame Educator

Whether you've been in the business for 10 days or 10 years, this is a career accelerator if there ever was one.

Review Quotes

"If you've ever cared about doing work that feels honest, if you've ever fought for an idea you believed in, if you've ever walked out of a meeting wondering whether any of it still matters, this book will feel like a long conversation with someone who understands exactly where you are and refuses to let you settle for less than you're capable of." -Ernie Schenck, author of The Houdini Solution, and columnist for Communication Arts

"Advertising has a way of testing your faith. Ron Huey's Advertisers Anonymous reminds us why we fell in love with the work in the first place and how to survive it with our integrity, humor, and curiosity intact." -Diane Cook-Tench, Founder, VCU Brandcenter, Hall of Fame Educator

"Before you can thrive in advertising, you have to survive. Ron's book will help you do both. If you can't learn ten valuable lessons in ten minutes, it's only because you're reading too slowly." -Kerry Feuerman, former Global Creative Director, and author of The Seven Deadly Sins of Presenting Creative Work

"At a time when mentors are few and far between, this book is a breath of honest, valuable fresh air written with the aplomb of a writer I've respected for decades."-Dan Balser, ​​Director of The Academy at GS&P, and host of Don't Get Me Started